The document outlines the 7 phases of successful webinars: 1) Understanding your customer, 2) Deciding on your content and story, 3) Planning the webinar, 4) Promoting the webinar, 5) Hosting the live event, 6) Following up after the event, and 7) Measuring the impact. It provides tips for each phase such as creating a tactical plan, using a multi-channel promotion strategy, engaging attendees during the live event, capturing leads afterward, and evaluating metrics. The overall goal is to use webinars to build loyalty, intimacy, partnerships and trust with customers.
7. The Key to Content
Relevance
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8. Content is King
โYour kids never say โdaddy, tell me a
press releaseโ, they ask you to tell
them a storyโ.
-Christopher S. Penn (@cspenn)
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9. Underpinning of Content
customer
solution or
review benefit
performance
reach
logical relation
customers
identify intended
advocates or outcome of
experts the event
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11. The Tactical Webinar Plan
Ta
o Date & time
o Media partner
o Moderator
o Speaker(s)
o Dry run
o Event creative
o Trackable links per promotion channel
o Reserve your resources
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14. The Homebase Approach
Paid Media
Employee Email
Advocacy Marketing
Landing Page
Blog Social
Content Media
Speaker
Incentives
Promo
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15. Phase V: Game Time
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16. Live Event Agenda
o Provide intros including social media channels
o Use polls to drive engagement
o Measure attentiveness
o Ensure Q&A is part of your webinar
o Encourage people to use the webinar hashtag #
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17. Phase VI: Post Event
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18. Make the Webinar On-Demand
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19. Create Content from the Webinar
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20. Start Your Lead Nurturing Campaign
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26. Ready to Learn More?
Sign up for a demo:
act-on.com
blog.actonsoftware.com
Canโt Wait?
Call our hotline at: 1 (877) 530-1555
Email us: sales@act-on.net
Editor's Notes
ย ย
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Intros.
We spend a ton of time ensuring that we are talking to our customers about what is on their to do list.
The under pinnings.What are you solving for?Who is your target customer, and why do they require your solution? Work backwards.Why does your customer benefit from using your solution or service? What is the dividend? What pain or issue do you make obsolete?What story are you telling today?What are you trying to accomplish with this event โ what is your intended outcome? Generate awareness? Create demand? Drive pipeline? Differentiate? Early or late in the buying cycle?Find your advocates โ find the people who have experienced the benefits & have them help you tell your stories. Or find the people who can eloquently articulate the topic.Reach your customer: house file, customer base, paid media, social, speaker promotion, etc.Review performance โ did you accomplish what you intended to?
Date & timeMedia partnerModeratorSpeakersKick offDry runEvent creative