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Collaboration Across Digital Industries Competition for funding 24 th March 2011, London Andrew Tyrer, Digital Lead Specialist

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It’s not all about new technology. How are you using the technology we’ve already got?

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Digital Economics Risk and Resilience Human Factors Services Information Advanced Infrastructure and Capabilities Value Networks, Communities and Businesses Digital Challenges Perspectives...

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Digital communications disrupt the way businesses work!

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Collaboration Across Digital Industries <ul><li>Scope </li></ul><ul><ul><li>Demonstrate the applicability of the results across more than one sector </li></ul></ul><ul><ul><li>Demonstrate the results in a realistic business scenario </li></ul></ul><ul><ul><li>Use, where applicable, existing resources available to UK innovators, such as IC tomorrow </li></ul></ul>

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The 3 challenge areas in CADI 1 PRIORITY Proposals had to address two or three of the challenge areas together in order to be in scope Enable a sustainable marketplace for intellectual property Deploy new infrastructure cost-effectively Create economic and social benefit from increasing volumes of information Protect privacy and security of users PIPES POEMS PEOPLE

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Collaboration Across Digital Industries <ul><li>Value Chain </li></ul>Value Moves Across the Chain Creation Distribution Use Information, Content and Services

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Collaboration Across Digital Industries <ul><li>Integrated Digital Value Chain </li></ul>Value Fairly Distributed Across Digital Value Chains Creation Distribution Use Information, Content and Services

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Collaboration Across Digital Industries <ul><li>What is a digital value chain? </li></ul><ul><li>A digital value chain typically starts with content or services from any sector being produced and distributed via an information infrastructure, such as the internet. Information may be modified or tailored to suit end user needs and assist the delivery of a physical product or service. </li></ul><ul><li>Creating a sustainable value chain ensures that everyone who has contributed to a service sees an appropriate share of the revenue. </li></ul>

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Business Service Operator System Integrator Does your value chain look something like this? Where are you?

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You need to rethink your business relationships: with suppliers, with customers, with collaborators. This is your value chain.

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Collaboration Across Digital Industries <ul><li>Scope 1 </li></ul><ul><ul><li>Demonstrate the applicability of the results across more than one sector </li></ul></ul><ul><ul><ul><li>Could be only one value chain </li></ul></ul></ul><ul><ul><ul><li>But, must involve more than one sector </li></ul></ul></ul><ul><ul><ul><li>Showing added value a digital service </li></ul></ul></ul>

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Collaboration Across Digital Industries <ul><li>Scope 2 </li></ul><ul><ul><li>Demonstrate the results in a realistic business scenario </li></ul></ul><ul><ul><ul><li>Should be a real business need </li></ul></ul></ul><ul><ul><ul><li>Must create value (£) </li></ul></ul></ul><ul><ul><ul><li>End user’s are very welcome </li></ul></ul></ul>

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Collaboration Across Digital Industries <ul><li>Scope 3 </li></ul><ul><ul><li>Use, where applicable, existing resources available to UK innovators, such as IC tomorrow </li></ul></ul><ul><ul><li>e.g. http://www.ictomorrow.co.uk/ </li></ul></ul><ul><ul><li>EU Framework programmes </li></ul></ul>

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Talk to each other!

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http://www.innovateuk.org e: [email_address] tw: tsb_andrewtyrer https://ktn.innovateuk.org/web/collaboration-across-digital-industries-round-2 http://www.innovateuk.org/_assets/pdf/corporate-publications/tsb_digitalstrategicupdatev2final.pdf