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Social Media Engagement for SESI 2009

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Jenna Venker Weidenbenner

Presentation for Social Entrepreneurship Summer Institute that focuses on social media basics

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Social Entrepreneurship Summer Institute Connected and Directed: Networking for Change Jenna Venker Weidenbenner Owner/Consultant, IdentityBytes PhD/MBA Student [email_address]
Agenda 1. Overview/Introductions 2. Networking in the 2.0/3.0 World 3. Storytelling as a Tool 4. Social Media as a Platform 5. Wrap Up
Introductions Who are you – online? Where can I/we find you? Why do you want to be found?
Who am I? Blogs: identitybytes.spaces.live.com creativecultivator.vox.com Facebook: http://www.facebook.com/home.php#/profile.php?id=1955940&ref=profile LinkedIn: http://www.linkedin.com/in/jvweidenbenner Twitter: @creativej Del.icio.us: creativej Ning: http://creativecareerlink.ning.com/ Websites (under development): identitybytes.com sexualdimensions.com millennialelements.com creativecareerlink.com fosteredelements.wetpaint.com Virtual Worlds: SecondLife = Veena Charisma, Alannah Colclough Gaia Online: Genevieve Baile y
Presentation Scope & Action Plan ,[object Object],[object Object],[object Object]
Networking 2.0 Style Start small (3-5 tools), aim big Listen to your audience, survey stakeholders Connect with purpose – theirs, plus yours Don't be afraid to experiment – and make mistakes!
 
First 5 things ,[object Object],[object Object],[object Object],[object Object],[object Object]
Storytelling as a Tool So what is storytelling? (Source: http://lisb.wordpress.com/category/business/)‏ It is a dynamic oral act of communication where ideas are shared within a group through a messanger who has the ability to combine text, voice and gesture expression in order to recreate a story in the imagination of his/her listeners which is the only place where the story actually exists. Storytelling resonates with the basic human need to create order and balance in the world and it is an act of partnership between story (a being), storyteller and listener. Storytelling feeds on this partnership and does not really happen if all three components are not present in one place, since each act of telling is dependant on the ongoing influence of listener on teller on story and so on again and again from the first beat to the last beat of a story.
Social Media as Platform SEIS Connected & Directed Wiki for Sharing sesiunleased.wetpaint.com * Listen * Share * Collaborate
Some Details! ,[object Object],[object Object],[object Object],[object Object]
Need More Proof? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],InternetSense.tv
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],InternetSense.tv
[object Object],[object Object],[object Object],[object Object],InternetSense.tv
[object Object],[object Object],[object Object],[object Object],InternetSense.tv
[object Object],[object Object],[object Object],[object Object],InternetSense.tv
[object Object],[object Object],[object Object],InternetSense.tv
[object Object],[object Object],[object Object],[object Object],InternetSense.tv InternetSense.tv
[object Object],[object Object],[object Object],[object Object],InternetSense.tv
[object Object],[object Object],InternetSense.tv
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],InternetSense.tv InternetSense .tv
Social Media for Business http://www.authorstream.com/Presentation/smcbn-192767-social-media-business-nashville-consulting-facebook-biz-blogging-finance-ppt-powerpoint/ Micro Blogs Macro Results http://www.authorstream.com/Presentation/amrik-156982-twitter-business-101-twitterforbusiness101-090225001825-phpapp01-entertainment-ppt-powerpoint/

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Social Media Engagement for SESI 2009

  • 1. Social Entrepreneurship Summer Institute Connected and Directed: Networking for Change Jenna Venker Weidenbenner Owner/Consultant, IdentityBytes PhD/MBA Student [email_address]
  • 2. Agenda 1. Overview/Introductions 2. Networking in the 2.0/3.0 World 3. Storytelling as a Tool 4. Social Media as a Platform 5. Wrap Up
  • 3. Introductions Who are you – online? Where can I/we find you? Why do you want to be found?
  • 4. Who am I? Blogs: identitybytes.spaces.live.com creativecultivator.vox.com Facebook: http://www.facebook.com/home.php#/profile.php?id=1955940&ref=profile LinkedIn: http://www.linkedin.com/in/jvweidenbenner Twitter: @creativej Del.icio.us: creativej Ning: http://creativecareerlink.ning.com/ Websites (under development): identitybytes.com sexualdimensions.com millennialelements.com creativecareerlink.com fosteredelements.wetpaint.com Virtual Worlds: SecondLife = Veena Charisma, Alannah Colclough Gaia Online: Genevieve Baile y
  • 5.
  • 6. Networking 2.0 Style Start small (3-5 tools), aim big Listen to your audience, survey stakeholders Connect with purpose – theirs, plus yours Don't be afraid to experiment – and make mistakes!
  • 7.  
  • 8.
  • 9. Storytelling as a Tool So what is storytelling? (Source: http://lisb.wordpress.com/category/business/)‏ It is a dynamic oral act of communication where ideas are shared within a group through a messanger who has the ability to combine text, voice and gesture expression in order to recreate a story in the imagination of his/her listeners which is the only place where the story actually exists. Storytelling resonates with the basic human need to create order and balance in the world and it is an act of partnership between story (a being), storyteller and listener. Storytelling feeds on this partnership and does not really happen if all three components are not present in one place, since each act of telling is dependant on the ongoing influence of listener on teller on story and so on again and again from the first beat to the last beat of a story.
  • 10. Social Media as Platform SEIS Connected & Directed Wiki for Sharing sesiunleased.wetpaint.com * Listen * Share * Collaborate
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Social Media for Business http://www.authorstream.com/Presentation/smcbn-192767-social-media-business-nashville-consulting-facebook-biz-blogging-finance-ppt-powerpoint/ Micro Blogs Macro Results http://www.authorstream.com/Presentation/amrik-156982-twitter-business-101-twitterforbusiness101-090225001825-phpapp01-entertainment-ppt-powerpoint/

Editor's Notes

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