Advocacy branding the art of personal branding by pochology gonzales the voicemaster

1. The POWER of
PERSONAL BRANDING
Pocholo Gonzales | CEO
www.pochologonzales.com
Branding your passion

4. pochology.com
fb.com/pochology
twitter.com/pochology

5. FAMILY FIRST

11. Circa 1986

12. B
1990 1991 1995
PUBLIC SCHOOL PRODUCT

13. Spot the Not!

14. 1999
Graduated at
the age of
19.
B.A.
SPEECH
COMM.
C.A.L.
UP
DILIMAN

23. BUBU CHACHA

24. MICHAELANGELO

25. CORAN - VOLTRON

26. STARSCREAM - CYBERTRO

27. BERG KATSE –
GATCHAMAN

28. GUILMON

29. KURO CHAN

30. AUDIOBOOKS

32. CREATIVOICES
GAMES

41. RADIO DRAMA

44. What is Personal Branding?
Personal branding is the process
of how we market ourselves to
others.
Your Self Impression =
How People Perceive You

45. Most Important Decision:
When people think about what
makes you unique
(for business or advocacy),
what do you want them to say?
Usually,
Your Self Impression ≠ How People Perceive You

46. What Do These Things Have
In Common?
 The golden arches, the swoosh, and an apple icon?
These are all examples of brands
of McDonalds, Nike and Apple
computers

47.  Branding is not just for products
anymore…
 Use branding concepts for yourself
and your advocacy.
 In this program you will learn how to
establish a career brand for
yourself, starting your own business
“You and Me, Inc.”

48. Branding Yourself
 Helps to define who you are/what you are
about (or why an employer should hire
you)
 Branding yourself is a way of associating
great value with a product (the product
being you)
 Branding yourself is not about getting an
employer to choose you over your
competition.
 It is about getting the employer to see you
as the only solution to their problem

51. WHO ARE THEY?

53. Mark Zuckerberg
Age: 28
Net worth: $17 billion
Sean Parker
Age: 32
Net worth: More than $2 b
Robert Pera
Age: 34
Net worth: $1.5 billion

64. 1. Update Your Online Profiles

65. Experiment with lots of potential
networks & channels
Users: 90mm 850mm 200mm 120mm 10mm
Users: 15mm Millions 14mm 7.5mm

70. 2. Start a Blog/Get Involved in the
Online Conversation
“Learn from your Community”

72. 3. Use New Gadgets and Free Tools
and Provide something of value

76. @JKROHRS

84. 4. Create and Distribute Content of
Interest to Your Customers
“Interact with your Audience”

91. 5. Document yourself
(no matter how small)
Blog, Picture, Video

92. Writing

96. 6. Pick 2-3 Key Associations and Get
Active.
“Be Everywhere”

100. 7. Speak, Speak, Speak

106. VOICE 2012
ANAHEIM,
CALIFORNIA,
U.S.A.

111. 8. Always be helping even if you feel
like you are wasting your time.
“Serve the community”

118. VOTY RADIO

119. VOTY TV

120. KABATAAN NIGHT

121. ENTRANCE EXAM REVIEW

122. TREE PLANTING

123. TEAM BUILDING

124. VOTY TV GUESTING

125. VOTY TV GUESTING

126. NEWSPAPER FEATURES

127. NEWSPAPER FEATURES

128. SHOPTALK

131. TV AND RADIO
APPEARANCES

133. PODCAST 2004

134. SEN. EDGARDO ANGARA

135. PETER CAYETANO

137. VP JOJO BINAY

139. 9. Pay Attention to Google
“You are what Google says you are”

142. 10. Re-Invent Yourself

145. Blogs +
Blogging
Comment Marketing
News/Media/PR
SEO
Social Networks
Word of Mouth
Q+A Sites
Forums
Online Video
Community
Building
Webinars
Research/White Papers
Infographics
Social
Bookmarking
COMBINE TO WIN
(focus on just one, and you miss out)
Direct/Referring Links
Type-In Traffic
Email
Local Portals
BONUS #11:

150. MALAYSIA

151. THAILAND

152. D
U.S.A.

160. GABY LOPEZ OF ABS-CBN

161. MANNY V. PANGILINAN –
PLDT/TV 5/MERALCO

162. FERNANDO ZOBEL DE AYALA

166. FIRST FILIPINO WHO WAS AWARDED IN
WASHINGTON D.C., U.S.A. BY THE INTERNATIONAL
YOUTH FOUNDATION

167. YOUNGEST ENTREPRENEUR FROM BATAAN WHO
WAS AWARDED BY THE PRESIDENT OF THE
PHILIPPINES

173. MOTTO:
THE GREATEST
ABILITY IN THIS
WORLD IS:
AVAILABILITY

174. MOTTO:
JUST BELIEVE IN
YOURSELF THEN
YOU CAN DO
EVERYTHING!

176. POCHOLOGY:
Inspiring and Motivating
Myself!
By Inspiring and Motivating
Others!

177. Circa 1986

178. POCHOLOGY:
Don’t Just Dream!
Don’t Follow it!
Don’t Chase it!
LEAD IT!

179. POCHOLOGY:
There is no yesterday
or tomorrow:
Only Today!
Just Do it!
NOW

180. Pocholo Gonzales
CreatiVoices Productions

181. MABUHAY!
THANK YOU SO
MUCH AND
GOD BLESS YOU ALL!

182. Pocholo Gonzales | CEO
@pochology
www.pochology.com
pochology@gmail.com