Video Conferencing Solutions are a great way to bring better communications into your business, but how are organizations using video? Check out these use cases for verticals like Education, Healthcare and Financial Services.
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2. Video Use Case: Training
Frank, located at his NY headquarters, is training 10 employees
in Prague – a month! His budget definitely won’t cover travel
costs.
Video Brings the Team Together
He includes a virtual training center link in each of his on
boarding kits and new employees are given a schedule of virtual
sessions to join.
Each month, 10 employees gather on a virtual call where they
share documents, ask questions of the teachers and collaborate
with their new colleagues.
Employees are also given their own virtual conference room to
continue bi-weekly discussions with colleagues in their specialty
from around the world.
The Benefits of Video
Full training is completed in record time
Employees experience an ―on site‖ training experience
Training completed for a fraction of typical costs
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3. Video Use Case: Healthcare
Susan’s radiologist is reviewing her scans to prep for her
treatment that’s about to begin. There’s a node in question and
she needs to consult with Dr. Bret, who’s across town at the
main hospital.
Video Aids Timely Collaboration
She sends an instant message to the doctor with a video link to
join. They share Susan’s scans via video and determine a better
course of radiation.
Last step, get concurrence from Susan’s oncologist who they
know is out of town
The radiologist texts the oncologist who sees it on het iPhone
and clicks to join the conference. They review the charts and
treatment options and together agree on the change.
The Benefits of Video
Share documents and consult with experts in any location
Include colleagues in full collaboration from any device
Deliver better, more collaborative treatment decisions
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4. Video Use Case:
Financial Services
Financial Advisor has a new portfolio investment he wants to
share with a high net-worth client who is located across town.
Video for Real-time Collaboration
The Advisor sends the client an invite with a link to join a video
call. Client clicks to join video conference from his iPad.
Financial Advisor shares portfolio overview document with client
who has some tough questions regarding the tax implications.
He places a video call to his tax department expert. She quickly
joins the discussion, answers the client questions and shares
spreadsheets showing the
5-year tax projections.
Results
Real time client & expert collaboration
Faster customer investment decisions
Lower cost to maintain top client relationships
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5. Video Use Case:
Service and Repair Industry
Traditionally, a large trained & skilled service staff is scheduled
and dispatched to fix customer outages. If not resolved,
customer waits for a more senior tech to arrive.
Video Speeds the Recovery
The customer or the onsite service staff calls service company
HQ for a video consult with a senior technician, who can also get
the supplier on the video call as well.
Whether in the office, mobile or at another site, the senior
technician or supplier rep sees the problem, and guides the onsite
tech or person thru a few steps to solve the problem
The customer is back online and back in business more quickly
— and more likely to use the same firm again
Results
Customers are happier, back online sooner, save money
Staff services more customers, increase sales & margins
Company offers remote assistance service with high margins
Bonus vendor rewards for high customer satisfaction
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6. Sales Use Cases
Sales — Internal Focus
Forecast calls – Increase accuracy and
speed to capture information for Manager
forecasting meetings
Sales Meetings – Bring teams together from
any location. Decrease drive time heading to
meetings Manufacturing: quality
assurance, supply chain management
Sales Operations – Reduce reporting
time, travel between meetings and the amount
of time to create proposals
Training and Education – Lower costs of
training and increase amount of training.
Accelerate time to train on product
introduction to internal and external teams.
Record voice, video and content for future
playback.
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Sales — Customer Focus
Expert Anywhere – Involve experts in client
engagement model where previous access
was only possible through travel or customer
visits.
B2B Relationships – Build strong and better
customer relationships through frequent
meetings. Extend team reach and personal
relationships with top 20% of customers.
Executive Relationships – Extend better and
improved access from executive engagement
with clients.
Virtual video ―Help Desk‖ (VVHD) – VVHD
is utilized when new applications are
deployed or workflows are modified to
improve accuracy. VVHD improves user
adoption and learning curve to change.
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7. Education Use Cases
Education - Administrative Focus
Education — Instructional Activities
Project Meetings
Distance Instruction
Professional Development
Face-to-Face Instruction
Emergency response
External Content Access
Inclement weather
Access to Field Experts
Academic research
Student Research
Parent teacher conferences
Benefits
• Students collaborate with peers anywhere
• Increase use of existing faculty to reach more
students
• Learners engaged with remote content and
visual learning
• Support of local learners with content experts
• Students embrace technology
• Lower cost
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Benefits
• Improve productivity across
geographically disperse teams
• Greater mobility for faculty, admin, and
learners
• Admin and faculty can meet w/o travel
• Delivery of profession al development
• Academic collaboration intra and inter
campus
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8. More Vertical Use Cases
Insurance Industry
Other Industry Examples
Customer to Agent Meetings
Project Management
Video Call Center and Chat
Healthcare: telemedicine
Agent Training
Business Continuity
Manufacturing: quality assurance, supply
chain management
Field Reporting
Local government: video arraignments
Access to Subject Matter Experts
Legal: litigation consults
New Product Development
Financial services: branch banking
Industry and Litigation Experts
Retail: expert service, personal consultations
Disaster Recovery and Response
Claims
Utilities: field maintenance
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Professional services: customer
engagements
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9. More Horizontal Use Cases
Project Management
1 on 1 management updates
Teleworking
Sales funnel management
Executive business reviews / board meetings
Employee training & development
Business development / M&A
Organizational communications
Project team meetings
HQ/branch coordination
Job interviews / recruiting
Sales meetings with customers
Customer service
Emergency response / business continuity
Virtual Visiting Hours
All Hands
Training Organizations
Town Halls
Expert Anywhere
Earnings Calls
Distributor/channel management
Team Meetings
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Editor's Notes
Wainhouse Research “Matching Distance Education and e-Learning Technologies to Pedagogical Goals, April 2011, WR-EDU-WP11-01