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Crafted By - Branded Commerce '19 - Hosted by Creuna

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Oplæg af Bo Lauritsen, Interim Manager, om historien om hvordan Crafted By blev etableret som en corporate start-up under Carlsberg. Præsenteret på Branded Commerce-konferencen den 18/6-19.

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BRANDED COMMERCE
BO LAURITSEN INTERIM GENERAL MANAGER CRAFTED BY INTERIM MANAGER VÆKST – FORANDRINGSLEDELSE - EKSEKVERING
HVORFOR? EN CORPORATE START UP
BRAND BUILDING I SKYGGEN AF ET GLOBALT BRAND
You
BRANDET IKKE! HVAD ER
DTC BRAND ØLENTUSIASTEN
PIVOT - BTB
CONVENIENCE & EXPERIENCE …MED ET KLIK
INVITÉR IND! DATA DATA DATA
DE NYE KUNDER
FLERE NYE KUNDER
FALSKE VALIDERINGER
SALG TID SALG GENBESØG WWW GENKØB
DTC KLASSISK E-COMMERCE BTB DIRECT BTB PARTNERSALG DTC SUBSCRIPTION
START UP VS. CORPORATE
BUSINESS PLAN VS. BUSINESS MODEL VALIDATION
HVAD ER BRANDET IKKE!
CORPORATE START UP …OR NOT?FÅ HJÆLP
2) ET BEVIDST STRATEGISK VALG 3) CULTURE EATS STRATEGY FOR BREAKFAST 4) LIVSLANG LÆRING 5) IKKE EN GENVEJ 1) HVORFOR VIL I COPORATE START UP?
SPØRGSMÅL? bo@bolauritsen.dk 60 627 621 linkedin.com/in/bolauritsen

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