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21. …for a page with a
conversion rate of 5%
How long will your A/B split-test take?
22. …for a page with a
conversion rate of 5%
How long will your A/B split-test take?
2
23. …for a page with a
conversion rate of 5%
How long will your A/B split-test take?
23
24. …for a page with a
conversion rate of 5%
How long will your A/B split-test take?
25. How long will your A/B split-test take?
Bold, “Meek tweaking” targetted changes
…for a page with a
conversion rate of 5%
More profit
More fun
Much much
much quicker
No wins
Disheartening
Lose
commitment
43. Reese’s Pieces Trail for a seller of fishing boats
What the visitor wants What the company wants How to do it
§ To look at inflatable fishing
boats.
§ Get the visitor to click on the § Sales copy
“Buy now” button (or order by
phone), then pay.
44. A better Reese’s Pieces Trail for a seller of fishing boats
What the visitor wants
§ To look at inflatable fishing
boats.
What the company wants
§ Become their “trusted
advisor”.
§ Integrate them into your
community
§ Capture their email address
§ Get the visitor to click on the
“Buy now” button (or order by
phone), then pay.
How to do it
§ Offer valuable free reports
§ Offer useful selection tools
§ Have a forum
§ Compelling reasons to give
their email address in return
for more:
§ Valuable free report
§ Free DVD about fishing
boats
§ A useful email course,
delivered daily
§ Sales copy
45.
46. I don’t know
what you do
#4: Unclear value proposition
47.
48. #5: Lack of trust
I find my
lack of faith
disturbing
49.
50.
51. I don’t need
this type
of product
#6: Lack of interest
57. What you should do now
Grow your optimization skills:
http://learn.optimizely.com
Get your free CRO toolkit:
www.conversion-rate-experts.com/learning-zone/
58. Q&A
Grow your optimization skills:
http://learn.optimizely.com
Get your free CRO toolkit:
www.conversion-rate-experts.com/learning-zone/