The document discusses careers and work in creative industries. It notes that many young creatives take on "shit work" like call center or bar jobs to pay bills while pursuing their creative careers. This leads to a precarious situation where workers have high turnover, low wages, and lack job security. It proposes building new types of fulfilling work through campaigns around issues like unpaid internships, defining creative work as a social process, and developing unions, social brands, and spaces for collective recognition to fight precarity in the industry.

1. Personal and collective
fulfilment at work
@InnMotion, July 2009

2. Your Career: reality check
The linear ideal

3. Your Career: reality check
What does it mean: Career

4. Your Career: reality check
What I thought | What it really is

5. What happens in Milano?
Milano is the city with the lowest
unemployment rate in Italy.
Most of young people work mainly
in 2 sectors
Services Creative Industries
- Call Center - Press
- Chainstores - Fashion
- Pubs - Design
- Catering/Fairs - Advertising
“Shit work” “My Career”

6. Im a designer but I pay my rent working in
a call center.
Im a journalist and I work in a pub to
pay my bills
I earn 800 a month, work 10 hours a day.
It’s fun and the money is enough. Ah, by
the way... I live with my parents.
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7. Negative dynamic
(what blocks action)
(what blocks action)
★ Atomization ★ Expectation of
happiness
BLACKMAIL CONSENT
Service Economy Brand Economy
high turnover sensually self
absorbing
stagnant wage
appetite for self
chronic disloyalty
direction
part time
flexibility
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8. How is business
organized in
creative
industries?
Contact with
clients + ideas
An example
Managing
production +
contacts with CS
Atomized,
multitasking
creative
workforce
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9. What’s consent about?
★Personal fulfillment
Doing something that you love doing
★Learning new things
How to do things, improve knowledges
(getting experienced)
★Money
Being able to pay the bills
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10. Love-Growth-Cash Triangle
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11. Love-Growth-Cash Triangle
Entry level Shit work but It’s just a
job pays hobby
the bill
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12. Love-Growth-Cash Triangle
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13. What’s consent about?
★Personal fulfillment
Doing something that you love doing
★Learning new things
How to do things, improve knowledges
(getting experienced)
★Money
Being able to pay the bills
★ Social Valorization
Collective recognition from peers but
especially: big players in the field
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14. Personal+Social
14

15. Personal+Social
How can we reach
high fulfilment?
Is it a basic
human right?
Or an ideal that
transforms most
of the players
into loosers?
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16. Personal+Social
Realty 1
I made it, Im
working for a
big brand
A shot of
gratifying
work product
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17. Personal+Social
Reality 2
Years go by
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18. What’s consent about?
★Personal fulfillment
★Learning new things
★Money
★ Social Valorization
Collective recognition from peers but
especially: big players in the field
★ Social/Environmental Impact
Is my job useful to society as a
whole?
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19. Pentagram of Creative Work
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20. Pentagram of Creative Work
Fulfilment Fulfilment with
with big brands social brand
(no greenwashing or flaky
social responsability)
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21. Fighting precarity in
creative industries
creative industries
★ Put an effort on building up a new type
of consent (I want to work for them!)
★ Being able to defeat the monopoly of
what is cool and desirable in our
society.
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22. Build new opportunities
✦ Monopoly in the imagery/desire
production is what allows companies:
• exploit workers
• to sell their (often useless) products
• promote lifestyles and relationships
perpetrating a consumeristic society
• appropriate public spaces in the city
for the same reasons
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23. Schema big brand

24. Two Complementary Paths
★ Campaigns/Discourses
• Free Work/Interniship
• What is creative work
• Creativity as a social process (no
genius around)
• Oversupply of creatives
• Universities as factories of
precarious workers
• Digital rights
• Commons
• Intellectual Property
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25. Two Complementary Paths
★ New Scenario
• Unions
• Left wing parties
• ONG
• Small networks of producers
• Cultural events
• Occupied Factories
• Social Brands OXcars
• Public Spaces of social
valorization
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