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Social Media for Enterprise
focusing on the human side




Cristina Costa
photo by Flickr ID Affendaddy
http://www.flickr.com/photos/khiltscher/3272098155/
                                                      from you to us
             know your
              audience
Stop broadcasting!




            http://www.flickr.com/photos/25813335@N00/3708549622
Start communicating




              http://www.flickr.com/photos/27590559@N02/3962331058
Welcome to the Participatory Web
More than an image...
Credibility
Influence
Uniqueness
Confidence
Reputation
Communication
More than a blog
Portfolio of Practice
             showcase your professional world



define your purpose
think of what makes you unique
share your passion
be yourself
give access to your voice
Connect yourself to the
 network/community
Show that you care
Brand yourself as people;
not as a product/service!
A story
Be responsive
Engage
         By IconTexto
         (CC BY-NC 3.0)
Make it personal
But not *too* personal!!
networked conversation                    presence

     connection                                 accessibility

   availability                                    immediacy

                                                      personal
communication

 contribution                                        friendly

     sharing                                         passion

                                               responsiveness
     spontaneity
                                                  creativity
          authenticity                         fun
                                        socio-professional
                  word of mouth (RTs)       reputation

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Social Media and Enterprise

Editor's Notes

  1. more than a symbol/identity Reflection of what you are of you create of your facets Genuine Unique YOU
  2. it is more than an image It is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice
  3. it is more than an image It is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice
  4. it is more than an image It is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice
  5. it is more than an image It is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice
  6. you are online even when you think you are not
  7. It is about reputation - peer judgement it is about promoting your work, your personality - your identity in a coherent way
  8. It is about reputation - peer judgement it is about promoting your work, your personality - your identity in a coherent way
  9. our webpresence should not be static no more! We are after the personal side - the unique and passionate views you have. we can access your articles and books from the library, but only you can gives access to your voice talk about Jim newell story Personal professional blogging
  10. let that me reflected in your writing the personal journey
  11. let that me reflected in your writing the personal journey
  12. best examples come from business give example of victoria beckham
  13. that is a step beyond personalising it
  14. that is a step beyond personalising it
  15. the best marketing strategy still is word of mouth but you need to work at it!!