This digital marketing strategy document outlines several key tactics including user participation, a viral video campaign to generate likes and shares on social media, and adapting to new trends given that strategies that were once effective may no longer be in a constantly evolving industry.

1. Digital Marketing
Strategy
Created By: Chris Rogers

2. “Industry-Leading. Precedent-
Setting.”

3. You HAVE to
teach an old
dog new tricks

4. User
Participation

7. Viral Video
Campaign

8. LIKES AND #’s

10. "A nickel ain't worth a
dime anymore." - Yogi
Berra