Nothing better than planting a thousand trees and then relaxing over a cold beer right? Well, that’s just what the employees of Molson Coors did. Molson Coors employees across Canada participated in a key program called the Molson Canadian Red Leaf Project – a commitment to positively impacting the Canadian environment in communities from coast to coast, incorporating tree plantings, urban greening projects and shoreline cleanup efforts. There were seven events from Vancouver to Toronto with 350 employees rolling up their sleeves and got their hands dirty planting the first 1,000 trees of the eventual 100,000 that will be planted in communities of need across Canada throughout the summer. Check out photos from all the events. This is one of the first evergreen, corporate responsible, campaigns of its kind.

1. Home Articles Social Media Releases Video with Articles Video Television Radio Editorial Calendar
Search
Issues Online
Apr. | May | June | July
CATEGORY
Give back to the land you love this summer
New Releases:(99)
Automotive:(11)
Email article Add to Basket
Agriculture:(6)
Bridal:(1) (NC)—Canada is the best backyard in the world, and this
Community Affairs:(2) summer it's about to get even better. To help communities in
Consumer Information:(67)
need of some leafy colour and cool shade, Molson Canadian
Education :(3)
is working with Tree Canada to plant 100,000 trees in areas of
Environment and Nature:(20)
need across the country, just part of the Molson Canadian
Families and Children:(15)
Fashion and Beauty:(2)
Red Leaf Project. The Red Leaf Project will also invite citizens
Finance and Business:(18) to roll up their sleeves and become involved in improving the
Food and Nutrition:(29) land they love, all while having a great time.
Health and Safety:(15)
Home and Garden:(31) Canadians can contribute in a number of ways throughout the year, volunteering their time to urban
Lifestyles:(22) greening projects or the Great Canadian Shoreline Cleanup, donating to local charities while
Pets:(10) enjoying a beer during “Red Leaf Hour” at their local pub, or by taking in one of 10 concerts being
Science and Industry:(1)
sponsored by the Molson Canadian Red Leaf Project from Merritt, BC to Moncton, NB. What could
Special Dates:(1)
be better than giving back while you kick back?
Sports and Leisure:(4)
Summer Entertaining:(14)
Technology:(7)
“The Red Leaf Project is Molson Canadian's commitment to making Canada a better place to live
Travel and Destinations:(16) and play, something we can accomplish through investing to make the natural environment better.”
says Jamie Sprules, senior brand manager for Molson Canadian. “We're hosting a series of events
designed to positively impact the environment, part of the sustained emphasis we've had on
Canadian communities for the past 225 years.”
Consumers can visit www.RedLeafProject.ca to learn more information on where Tree Canada,
together with local municipalities, have designated the 100,000 trees to take root. The website also
lists Molson Canadian “Red Leaf Hour” locations across Canada, bars and restaurant where a
percentage from each Molson Canadian beer purchased will be donated to environmental charities.
To find a participating venue, you can check in on Facebook for the latest events:
www.Facebook.com/MolsonCanadian.
www.newscanada.com
Word count: 291
Terms of Use
Articles are provided free of charge. Articles appearing on web sites, must credit
www.newscanada.com. Articles appearing in Print, must credit News Canada with (NC) at beginning
of an article or – News Canada at the end. Any source/sponsor of the information quoted in the text
must also be identified as presented. Images are only to be used with corresponding editorial copy.
Usage of News Canada articles constitutes your acceptance of these terms and an agreement
between you and News Canada.
Image Instructions - Note: Illegal to use without News Canada editorial.
To open/download image(s) used in this article, please click the following links:
Click here for image file: «68278H.jpg»