By Sean Moffitt, Wikibrands & CSW2. Presented at CSW Summit Venice 2015. Learn more and join us at our next event: www.crowdsourcingweek.com

1. Crowdsourcing : Looking Ahead to 2015
Sean Moffitt, Managing Director, Wikibrands/CSW2
@seanmoffitt @wikibrands @crowdweek #cswvenice

2. CSW in Italy = Crowdsourcing Karma?

3. Italy - Conditions for Crowdsourcing
#8 Quality of Life Source: University of Leicester
#5 Tourism Destination Source: United Nations
#15 Strength of National Brand Source: Future Brand
----------------
#195 Economic Growth Rate Source: World Economic Forum

4. Can the Silk Road become the
“Crowd” Road?

5. Some slang of
Uber (e.g.
Uberfication)
“Disruptive”
Citing Jeff
Howe and
2006
“Microtasks”
King Louis XVI
“Gamification
”
Iceland
Constitution
Mechanical
Turk
Human-based
Computation
Pebble Watch
and how
much money
raised
“Airbnb”-ified
Internet of
Things, bonus
if called IoT
My Starbucks
Idea as
Recent
Example
“Cloud” and
“Crowd”
together in
same phrase
Oxford
English
Dictionary
Any word
derived from
the Swahili
word….
Veronica
Mars
The Netflix
Prize
“Participatory
design”
Distributed
problem
Solving
“Demo-
cratization”
Citing James
Surowiecki
and Wisdom
of Crowds
The
White/Gold,
Blue/Black
Dress
Spock/Leonar
d Nimoy

7. "99% of the richest people in the US have NEVER
participated in crowd or angel investment.”
Jon Medved, Our Crowd

8. “Crowdfunding” - #1 in Europe
You’re
Interested!

10. 54% Europeans willing
to rent TO others
44% Europeans willing
to lease FROM others
Source: 2014 Nielsen Global Sharing Economy Study
A Tipping
Point?

11. We’re All
Be Rich!
2013
2025
Crowdfunding
$5B
$96B
2014
2025
Sharing
Economy $15B
$335B
2014
2019
Microfinance
$5.7B
$14B
Source: The World Bank, Microfinance Outlook Report, Crowd Companies, PwC

12. Jumped
The Shark

13. The Most
Game
Changing
Sept, 2012 Kickstarter Results March, 2014 Purchase

14. Rewarding
After-the-
fact

15. The Most
Interesting

16. The Most
Disruptive

17. The Time for Crowding is Now!
THE ECONOMY
now demands it
THE CROWD
now accepts it
THE TECHNOLOGY
now facilitates it

18. No Matter Who You Are…

19. Take the 2015 survey #CSWVENICE @seanmoffitt

20. So much more than Kickstarter and Airbnb…

22. Six messages for 2015 …
1. 2015: The Year We All Jumped Onboard
2. Norms are Forming, Crowd Kids have turned into
Teenagers
3. B2B and B2C has turned into H2H
4. It’s a Global Movement,
This is not just Silicon Valley
5. Crowd is sustainable - driven by the winds of 5 Meta Trends
6. Disrupting Everything We Do

24. Source: The 2015 Global Crowd Economy Survey
Compared to historical 70% annual Crowd Economy growth rates…

25. 41% 59%
26% 74%
13% 87%
Women are In!

26. Big Business and Small Business are In!
Source: PwC

27. Left and Right are Kinda In!
Source: Crowd Companies

30. Source: The 2015 Global Crowd Economy Survey

31. @seanmoffitt @crowdweek
EQUITY
Source: The 2015 Global Crowd Economy Survey

32. New Norms are Forming for a New World

33. “Solves
Problems from
Non-
Traditional
Sources”“Funds
New
Ideas/Busi
ness”
“Identifies
Crowd-based
Insight/Surface
s New
Perspectives”
The 2014 Podium
– Top Crowdsourcing Objectives
Source: The 2014 Global Crowdsourcing Pulsecheck

34. “Solves
Problems from
Non-
Traditional
Sources”
“Funds
New
Ideas/Busi
ness”
“Drives
Awareness/Bu
zz/Publicity
Value”
The 2015 Podium
– Top Crowdsourcing Objectives
Source: The 2015 Global Crowd Economy Survey

35. What are the top 7 ingredients of….

36. Top Success Factors for
a Successful Crowd Initiative
Source: The 2015 Global Crowdsourcing Pulsecheck

37. 1.Crowdworthy Idea – Flint and Tinder

39. 2. Triggers, Incentives and Motivations– The Coolest
Cooler

40. 3. Great Product, Step Change Innovation

41. 4. The Tools Used and Platforms Built

42. @seanmoffitt @wikibrands#cswvenice

43. Source: Randstad, The New Trade
The Importance of the Human Cloud
and Storytelling to Crowdsourcing
#H2H Crowdsourcing Activities #H2H Storytelling

46. What is driving our Global optimism?

47. Unlike nearly every other wave of
technology-induced change, it actually
needs the world
Source: Traits of the Crowd Economy, The 2015 Global Crowd Economy Survey

48. Strongly Agree/
Agree
Strongly Disagree/
Disagree
Is Silicon Valley Losing It’s Grip?
Source: The 2015 Global Crowd Economy Survey

49. Crowdsourcing Horizon 2020
UK Government Invests
in Crowdcube
Top Platforms – 99 Designs, Pozible,
Freelancer.com, DesignCrowd
eGov 2015 Masterplan and
home of CSW Global
Citizen’s Initiative Act
Direct Democracy and e-
Residencies
Malaysia Equity Crowdfunding
Top Legalized Equity Crowd-
Funding - Pledge.me/Snowball
Decade-long presence of
platforms and media coverage

50. Crowd Economy: Fueled by a nearly
perfect storm of 5 Trends

51. Crowd Change Factor #1 -The rise of
entrepreneurial startup culture
60% of millennials consider themselves
entrepreneurs
Source: The 2015 Global Crowd Economy Survey

52. Crowd Change Factor #2
– Growth of free
agents/freelancing/independent
Source: The 2015 Global Crowd Economy Survey, Your Ecore

53. Crowd Change Factor #3
- Expanded global marketplaces and
scale
Source: The 2015 Global Crowd Economy Survey

54. 2015 Tension between 4th & 5th Trend
Authenticity/Transparency
vs. Monetization
Source: The 2015 Global Crowd Economy Survey

55. Crowds are Disrupting Everything We Do

56. Biggest Industries
Disrupted by the Crowd
(next 3 years)
* Health Care 7th, Manufacturing 8th, Education 9th, Public Service/Govt. 10th
@seanmoffitt @crowdweek Source: The 2015 Global Crowd Economy Survey

57. Source: Efma-Infosys

58. Crowdsourcing : Storm Clouds Ahead?

59. #1 Regulatory Prevents Expansion (+2 ranks vs. 2014)
#2 Poor Implementation/Perfomance(+4 vs. 2014)
#3 Weaker Participant Commitment (-1 vs. 2014)
#4 Opportunity for Scandal/Fraud (same rank as 2014)
#5 Bad Post-Campaign Communication(+3)
Source: The 2015 Global Crowd Economy Survey

60. 13 Predictions for the Crowd
Economy 2015

61. Source: The 2015 Global Crowd Economy Survey
-1 pts.
vs. 2014
+6 pts.
vs. 2014

62. Source: The 2015 Global Crowd Economy Survey
+21 pts.
vs. 2014

63. Source: The 2015 Global Crowd Economy Survey

64. Source: The 2015 Global Crowd Economy Survey

65. Source: The 2015 Global Crowd Economy Survey
+20 pts.
vs. 2014

66. “Crowdsourcing is nearing its height
in popularity and as a term, will be
considered a fad in the future.”
85% disagree (+8 pts. Vs. 2014)
@seanmoffitt @crowdweek Source: The 2015 Global Crowd Economy Survey

67. “We will need to find significantly
better ways to manage and curate
crowdsourcing and crowdfunding
efforts than we do now.”
91% strongly believe/believe
(+7 pts. vs, 2014)
@seanmoffitt @crowdweek Source: The 2015 Global Crowd Economy Survey

68. Other Predictions?
8. Startups and Angels will
increasingly use crowdfunding as
their Series A validation
9. Governments will slowly loosen
the reigns on crowd economy, ceding
to public demand
@seanmoffitt @crowdweek

69. Other 2015 Crowd Predictions:
10. Peer-to-Peer Lending will
skyrocket causing banks/financial
service to cozy up to key players
11. Crowdsourcing participants will
demand a more equitable
relationship with backers
@seanmoffitt @crowdweek

70. Other 2015 Crowd Predictions:
12. More effective audits will take
place to ensure crowdfunders can
execute & deliver their projects
13.Incumbent tech-, crowd- and
sharing economy players will
extend into non-traditional
industries@seanmoffitt @crowdweek

71. Inductees 2014

72. 2015
Source: The 2015 Global Crowd Economy Survey

73. Recap - Six messages for 2015 …
1. 2015: The Year We All Jumped Onboard
2. Norms are Forming
3. B2B and B2C has turned into H2H
4. It’s a Global Movement,
this is not just Silicon Valley
5. Driven by the winds of 5 Meta Trends
6. Disrupting Everything We Do

75. A Who’s Who Directory of
the Global Crowd Economy Players

77. I. Find survey at:
www.crowdsourcingweek.com
@SeanMoffitt
II. Full 2015 Global
Crowdsourcing Paper thought
paper:
April’15 in time for CSW Global
Conference
III. Interviews over March’15:
6 Questions I still need
Answered

78. Crowdsourcing Meets the Sharing
Economy: Why Sharing Your
Knowledge for Free Will Make You
More Successful
Simon Schneider, CEO & Co-
founder, Zyncd