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Free Floating Car Sharing

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By Christian Lambert. Presented at Crowdsourcing Week Europe 2016. For more information and details on our next event, visit www.crowdsourcingweek.com.

Publicado en: Empresariales
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Free Floating Car Sharing

  1. 1. 1 Helping you to improve the quality of life in your city Christian Lambert CEO DriveNow Belgium CSW - Brussels, Nov. 23rd, 2016
  2. 2. As a continual trend, more and more people keep moving into larger cities, creating densely packed urban agglomerations. 2 Tokyo 37m  39m (+5%) Los Angeles 13m  16m (+23%) Mexico City 20m  25m (+25%) New York City 20m  24m (+20%) Sao Paolo 20m  23m (+15%) Buenos Aires 14m  16m (+14%) Rio de Janeiro 12m  14m (+17%) Beijing 16m  23m (+44%) Shanghai 20m  28m (+40%) London 8m  9m (+14%) Manila 12m  16m (+33%) New Delhi 23m  33m (+43%) Moscow 11m 13m (+18%) 2011  2025 (%-Change)
  3. 3. Helping you to improve the quality of life in your city HERAUSFORDERUNG VERKEHR. The effects on the mobility sector are conspicuous: More cars, more traffic, more pollution, more parking pressure. 4 T R A F F I C J A M S A I R & N O I S E P O L L U T I O N C A R O W N E R S H I P P A R K I N G P R E S S U R E
  4. 4. Helping you to improve the quality of life in your city HERAUSFORDERUNG VERKEHR. The effects on the mobility sector are conspicuous: More cars, more traffic, more pollution, more parking pressure. 4 T R A F F I C J A M S A I R & N O I S E P O L L U T I O N C A R O W N E R S H I P P A R K I N G P R E S S U R E We asked ourselves Do we want to be part of the problem or the solution?
  5. 5. 5 Mobility solutions were required. We called our solution „DriveNow“. DriveNow Fully flexible premium carsharing
  6. 6. DriveNow takes urban mobility to the next level by offering an on demand solution. Vehicle holding period: Permanent Vehicle holding period: Days Vehicle holding period: Hours Vehicle holding period: Minutes Car Ownership Car Rental Classical Car Sharing Mobility On Demand 4 DriveNow | Company Presentation Integrated Mobility On Demand Vehicle holding period: Minutes as integrated part of your mobility ecosystem
  7. 7. Our concept puts highest emphasis on simplicity. The DriveNow experience is designed to be as hassle-free as possible. 7 Locate nearest car via app or smartwatch Drive to destination of choice End rental via member card, app or watch Type in pin- code to start booking Park anywhere within business area Reserve car for 15 minutes for free Open car via member card, app or watch 1 5 74 62 3 DriveNow | Company Presentation
  8. 8. We give our customers plenty of choice. They have access to a broad and diversified fleet of latest BMW and MINI vehicles. MINI Cooper/Cooper D BMW 1er BMW X1 BMW Active Tourer MINI Clubman BMW 2er Cabrio MINI Countryman MINI Cooper CabrioBMW i3 (EV) 8 DriveNow | Company Presentation
  9. 9. Our member-base has grown significantly ever since we launched our service in 2011. 9 DriveNow | Company Presentation 630,000 Q4-11 Q1-12 Q2-12 Q3-12 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14 Q4-14 Q1-15 Q2-15 Q3-15 Q4-15 Q1-16
  10. 10. • BRUSSELS, BE • Launch in 07/2016 • 300 vehicles • 5,000+ customers • COPENHAGEN, DK • Launch in 09/2015 • 400 vehicles • 28,000+ customers In terms of market coverage, we are available in ten European cities so far. Further expansion is planned for 2016. • DÜSSELDORF, DE • Launch in 01/2012 • 250 vehicles • 46,000+ customers • BERLIN, DE • Launch in 09/2011 • 1.200 vehicles • 205,000+ customers • COLOGNE, DE • Launch in 10/2012 • 350 vehicles • 70,000+ customers • HAMBURG, DE • Launch in 11/2013 • 620 vehicles • 103,000+ customers • VIENNA, AT • Launch in 10/2014 • 500 vehicles • 62,000+ customers • LONDON, UK • Launch in 12/2014 • 310 vehicles • 20,000+ customers • STOCKHOLM, SE • Launch in 10/2015 • 300 vehicles • 11,000+ customers • MUNICH, DE • Launch in 06/2011 • 620 vehicles • 157,000+ customers 1 2 3 4 5 6 7 8 9 10 10
  11. 11. There is no such thing as a typical DriveNow customer. Our customer base is highly diversified and spreads throughout all demographics. 10 DriveNow | Company Presentation Source: Customer Data (2015) Age Structure Education Level Family Status Car Ownership 30% 37% 21% 12% 18 - 29 30 - 39 40 - 49 50 + 23% 21% 10% 46% Lower Secondary Edu. Higher Secondary Edu. In Tertiary Edu. University Degree 27% 46% 3% 24% Single (no children) Relationship Single (with children) Relationship (with children) 46%54% Own a car Do not own a car
  12. 12. …which they frequently use for all kinds of trip purposes. 11 Typical use cases include evening trips to bars and restaurants, ... One Way Multi Modal Ad Hoc Round Trip Uni Modal Planned … inner-city business trips, … One Way … or transportation of larger goods. Multi Modal Ad Hoc Round Trip Uni Modal Planned … trips to and from the airport, …
  13. 13. … and most importantly, to bridge the last-mile gap. One Way Inter Modal Ad Hoc
  14. 14. From this growth, other operators profit as well. 14 20,000 22,000 25,000 35,000 45,000 53,000 56,000 65,000 70,000 75,000 95,000 115,000 135,000 155,000 185,000 450.000 2012 255.000 201120102009200820072006200520042003200220012000199919981997 2015 757.000 2013 2014 Market Entry DriveNow 1.040.000 1.260.000 2016 66% Station-based carsharing customers in Germany Free-floating carsharing customers in Germany DriveNow | Company Presentation
  15. 15. Reduction of car ownership On average, one DriveNow vehicle replaces 5-6 privately owned vehicles over time. Study Number of privately owned vehicles abolished due to each single car sharing vehicle 6.3 3.1 9 2.3 5.9 3.6 13 6.1 7.8 1.8 1.3 3.7 2.5 Station-Based: Optimistic Scenario Station-Based: Conservative Scenario Free-Floating: Optimistic Scenario Free-Floating: Conservative Scenario 3 – 6 vehicles DriveNow | Company Presentation15
  16. 16. 16 Reduction of parking pressure DriveNow vehicles occupy much less parking space than privately owned vehicles due to their higher utilization. 60 300 Privately owned cars DriveNow cars Average driving time: 60 min./day Average driving time: 300 min./day + 500% DriveNow | Company Presentation
  17. 17. Car (excl. DriveNow) 34% Public Transport 36% Bike / Walk 30% Reduction of traffic jams DriveNow members use more public transport and non-motorized modes than non-members. Car (excl. DriveNow) 34% Public Transport 36% Bike / Walk 30% DriveNow Members Non-DriveNow Members n = 6,940 (survey across 5 European DriveNow markets)n = 10,802 (survey across 13 European cities) Average vehicle usage rates across European cities Car (incl. DriveNow) 25% (-9%) Public Transport 38% Bike / Walk 37% DriveNow | Company Presentation16
  18. 18. 18 Reduction of air and noise pollution DriveNow vehicles produce both less noise and air pollution than most privately owned vehicles. ► Average vehicle age: 9-11 years ► Average CO2 emission: 189 g/km ► Average noise level: About 70 decibel 5 to 6 older high-emission vehicles are replaced … ► Average vehicle age: 5-6 months ► Average CO2 emission: 99 g/km ► Average noise level: About 56 decibel … by one new low-emission or zero- emission vehicle. DriveNow | Company Presentation
  19. 19. Christian Lambert CEO DriveNow Belgium sprl/bvba Buro & Design Center, Esplanade 1 1020 Bruxelles – Brussel christian.lambert@drive-now.com

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