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LM Industries: Harnessing The Power of Crowdsourced Innovation to Build the Future of Mobility

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Lessons from the mobility ecosystem on working with a diverse set of producers, suppliers and innovators while the solution is still uncertain.

Publicado en: Motor
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LM Industries: Harnessing The Power of Crowdsourced Innovation to Build the Future of Mobility

  1. 1. Shaping The Mobility Revolution - Why Agile Hardware Matters to You
  2. 2. In the last decade, almost every product has been disrupted by digital
  3. 3. World’s First Mobility Platform Powered by Digital Manufacturing
  4. 4. 5 Unique solutions to big challenges Problem FIRST MOVERINTEGRATION EFFICIENCY COLLABORATION Technology is rapidly evolving Business viability Regulation Automakers (new and old) are slow and capital intensive Adoption of high technology LM Industries Solution
  5. 5. We take products from concept to deployment in less than a year, powered by our 3 core elements joined by our unique digital thread. What makes LM Industries a Digital OEM? D I R E C T D I G I T A L M A N U F A C T U R I N G M I C R O F A C T O R I E S G L O B A L C O M M U N I T Y
  6. 6. Ideal Annual Volume Micro Development Cost The MicroFactory Advantage Mass “No- man’s Land” 1,000 20,000+ “Mass Production”
  7. 7. Ignore the World when you Make your Product… … and the World will Ignore your Product Make What They Ask For… and the World Will Pay with LOYALTY
  8. 8. So the can have more diverse options. U S E R Customization Choice Freedom Why does the World need a Digital Vehicle Manufacturer?
  9. 9. Why does the World need a Digital Vehicle Manufacturer? So the can have a wider- reaching impact. B U S I N E S S People Planet Profit
  10. 10. LOCAL MICROFACTORIES PRODUCTS Direct Digital Manufacturing GLOBAL CO-CREATION IDEAS How We Do it
  11. 11. AGILE SOFTWARE
  12. 12. • People and communities over traditions and norms. • Creativity over box checking. • Client dialogue over rigid formats. • Minimum Viable Product (MVP) over analysis paralysis. • Building the future over adapting to it. • Responsible iteration to greater safety over zero tolerance for risk. Agility - What are the Values DRAFT
  13. 13. 1. Build processes that generate insights, not requirements. 2. Make space for new perspectives, even late in the game. 3. Foster diversity of thought and experience. 4. Empower trusting, self-organizing teams. 5. Build products around the world in which they will exist. 6. Focus on the core aim. 7. Understand your environment and have an impact. 8. Generate quality through quantity of ideas. 9. Treat end users’ needs and safety as core design principles, not features. Agility - What are the Principles DRAFT
  14. 14. 15 Our first step is an autonomous platform for local mobility Platform Open architecture and tech integration Upgradeable and connected Accessibility-focused design Sustainable Features Level 4+ autonomy Integrated sensor suite Battery electric 25mph max speed Extensive testing and validation Olli is an agile platform for true flexible mobility Seamless riding experience, comfort and productivity
  15. 15. 16 Tech Integration We use our open architecture and first mover status to aggregate cutting edge technology in real time Olli is an agile platform for best-in-class technology PERCEPTION STRUCTURE HUMAN MACHINE INTERFACE COGNITION ONBOARD SYSTEMS POWERTRAIN
  16. 16. 17 Modally™ connects Olli to the mobility ecosystem Modally Middleware allows humans, AI, IoT devices, and other technologies to interact on an open basis with the Olli platform Open API Cloud based Secure 5G Ready Remote Access RIDE HAILING PAYMENTS FLEET MANGEMENT DATA SERVICES TELE- OPERATION COMMUNICATIONS WI-FI ACCESIBILITY SECURITY
  17. 17. 18 Olli’s evolution showcases our agile approach Olli 1.0 Olli 2.0 DESIGN AND ENGINEERING DIGITAL PRODUCTION TECH INTEGRATION TESTING AND VALIDATION 5x faster and 100x less capital 1 per day 80% 3D Printed 50% 50%+ Savings 12 month process ~$5mm Development cost $500mm+ OEM development program Olli 2.0 part reduction vs
  18. 18. Microfactory /noun/ A forward deployed physical space connected to a global platform for co-creation. A place for rapid product development, modular experimentation, and small-batch manufacturing of products. By definition, this is expeditionary.
  19. 19. Microfactory: Make what you need when and where you need it Local, on-demand, low-volume production and product customization
  20. 20. MOVING AT THE SPEED OF FACTORIES
  21. 21. Co-create /verb/ Brands and their customers working together with solvers, designers, and engineers to accelerate product and technology development. By definition, this is a curated interaction.
  22. 22. CoLab + The Digital Thread
  23. 23. Develop Plan Source Make Deliver Support Instead of Traditional Supply Chains...
  24. 24. … the Digital Innovation Cycle Crowd (Validation) Digital Supply Network Digital Thread Digital Microfactory Customer production assembly Traditional Mfg & Logs 4 9 1 0 1 1 6 7 53 81 2
  25. 25. U.S. Marine Corps: MLV
  26. 26. Our digital thread fosters agile development from concept to making Our digital supply and manufacturing network will rapidly build prototypes and products Our community of solvers are developing concepts and designs for new military capabilities 1: Co-Create 2: Manage 3: Make
  27. 27. The Modular Logistics Vehicle A “hackable” vehicle provides Marines on-base with flexibility at any given time
  28. 28. Personnel Movement Marine Corp bases are busy and expansive. Whether to repair vehicles and aircraft, go to drill training, or move to a mission staging area, Marines need to move from A to B. • 6 or more people • Passenger’s equipment Transport Needs
  29. 29. Administrative Support Even team leaders don’t stay behind their desks in the Marine Corps. The Administrative support module will serve as a moving oce for Marines overseeing operations and completing Quality Assurance tasks. • 2 - 4 people • Computers • Printers • Additional admin supplies Transport Needs
  30. 30. Mechanical Support Marines’ aircraft, vehicles, watercraft, often break during use. Marines need to move support personnel and equipment, tools, and replacement parts to the site of the break to make repairs. • 1 - 2 people • Generator • Compressor) Transport Needs • Tools • Fuel tank (50 gal.
  31. 31. Construction Support Marines build for many different construction operations. Improving infrastructure like fences or buildings; Preservation, Packaging and Packing (P3) of supplies, ordinance and more; are some of the building tasks. • Construction tools • Generator Transport Needs • Raw construction materials • Ordinance (on occasion)
  32. 32. Community Member: Vasilatos Ianis, Romania [S]LOG
  33. 33. Community Member: Arnab Chatterjee, India HAT 2.0
  34. 34. STRATI
  35. 35. OLLI
  36. 36. Deployments to date (June 2019) Upcoming deployments Olli is deployed in key markets across the world 8 Key markets 20 Vehicles 1,200+ Rides daily Univ. at Buffalo Joint Base Myer- Henderson Hall Pacific Northwest National Harbor Florida Goodyear Sac State Univ/ Cal Expo GoMentum/ Rancho Cordova Phoenix Copenhagen (Semler) Central Europe Various cities in Middle East Seoul (LG) Various deployments in W. Australia Adelaide (DPTI) Toronto Southern California Atlanta Osaka (Panasonic)
  37. 37. CURBSIDE DELIVERY CHALLENGE
  38. 38. How
  39. 39. HACK THE MACHINE
  40. 40. A MOBILITY REVOLT IS HAPPENING People, places, and paradigms are unbundling and evolving in response to shifting mobility needs. WE ARE READY TO RESPOND
  41. 41. John B. Rogers, Jr., CEO and Co-Founder Email: jrogers@lmindustries.com Instagram: johnbrogers Twitter: @johnbrogers Thank you. AGILE MOBILITY

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