Presentation for the SC Fire Academy quarterly education day.

1. Social Media Use,
Government, and You
Dr. Curtis R. Rogers
Communications Director
803-734-8928
crogers@statelibrary.sc.gov

2.  Introductions
 Open discussion style Q&A
 Review Facebook and Twitter
 Social media policy issues and
concerns in the workplace
 Canva.com demonstration
 Brainstorming project
 discussion/report
Agenda

3. Social media is no longer
something new.
Facebook has been around for more than
10 years.
Twitter has been around since 2007.
It’s time to stop thinking of social media
as a new communications resource.

4.  Who uses what?
 Facebook (personal)
 Facebook (work)
 Twitter (personal)
 Twitter (work)
 Other social media outlets?
Facebook and Twitter

5. Facebook
 Founded February 4, 2004;
12 years ago
 Subsidiaries
 Messenger
 Instagram
 WhatsApp
 Oculus VR
 1.71 billion monthly active users
(June 30, 2016)

6. Facebook in Government
 The Government’s Guide to
Using Facebook
 https://www.govloop.com/wp-
content/uploads/2015/05/The-
Governments-Guide-to-Using-
Facebook.pdf

7. GovLoop surveyed 451
people comprised of
government employees,
industry leaders and
public-sector workers.

8. Facebook Best Practices
1. Good content creation.
2. Reach the right people.
3. Measure success.
4. Make sure your page is
secure.
5. What’s your list of best
practices?
6. Pay for advertising.
 Take 2 minutes to write
down additional points
you think are important!

10. Twitter
 Founded March 21, 2006;
10 years ago
 Subsidiaries
 Vine
 Periscope
 313 million active users
(June 2016)
 DISCUSSION: How does
your workplace use
Twitter?
 How could it use Twitter
better?

12.  The 16 Rules of Hashtag Marketing Mastery
 http://blog.sumall.com/journal/16-rules-hashtag-
marketing-mastery.html
1. Proofread with the mentality of a 12-year-
old
2. Have a backup plan if a hashtag goes bad
3. Use hashtags in sentences
4. Capitalize multi-word hashtags for clarity
Use Hashtags

13. Social Media in the Workplace
1. Read
2. And
3. Follow
4. Your
5. Workplace
6. Social
7. Media
8. Policy

14. Workplace Scenario
 New staff member always
appears to be “playing” on
Facebook.
 You are the supervisor.
 Three people have come to
you in the last month to let
you know this person just
plays on Facebook all day
long…
 How do you deal with the
situation?

15. Make Your Social Media BETTER!

16. Brainstorming
Project
 Take _____ minutes
 Get into groups of 3-4
people
 Someone in the group
volunteer to take notes
 Think about and respond
to the following
questions:
Your organization is starting an
advocacy campaign for Fire
Prevention Week.
1. Which social media outlets
could/should you use?
2. Who is your target audience?
3. How will you brand the
campaign? (Tag line,
graphics, etc.)
4. What is the project timeline?

17. THANK YOU!
PLEASE FEEL FREE TO CONTACT ME AND REMEMBER TO
SIGN UP FOR A STATE LIBRARY CARD!