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Craig Rispin - Online Reputation Management - Fine Food Australia 2019

Craig Rispin - Online Reputation Management - Fine Food Australia 2019

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Craig Rispin - Online Reputation Management - Fine Food Australia 2019

  1. 1. CraigRispinCSP
  2. 2. A.T. Kearney Studied Why Most Strategy Plans Tend to Fail... Online Reviews 
 & Reputation Management
  3. 3. A.T. Kearney Studied Why Most Strategy Plans Tend to Fail... 85%
 of consumers trust online reviews
  4. 4. A.T. Kearney Studied Why Most Strategy Plans Tend to Fail... 60%
 of consumers believed customer reviews were either trustworthy or very trustworthy
  5. 5. A.T. Kearney Studied Why Most Strategy Plans Tend to Fail... 73%
 of customers trust a business more after reading positive reviews
  6. 6. A.T. Kearney Studied Why Most Strategy Plans Tend to Fail... 57%of customers visit a company's website after reading positive reviews
  7. 7. A.T. Kearney Studied Why Most Strategy Plans Tend to Fail... 74%of customers who were asked to provide feedback 68%were willing to do it
  8. 8. A.T. Kearney Studied Why Most Strategy Plans Tend to Fail... What Can I Do About Negative Reviews?
  9. 9. A.T. Kearney Studied Why Most Strategy Plans Tend to Fail... How Can I Get More Positive Reviews?
  10. 10. A.T. Kearney Studied Why Most Strategy Plans Tend to Fail... Step 1: Be Awesome Step 2: Ask Nicely
  11. 11. Step 1: Be Awesome How?
  12. 12. A.T. Kearney Studied Why Most Strategy Plans Tend to Fail... How Can I Get More Positive Reviews?
  13. 13. Create Different Spaces To Leave Reviews.
  14. 14. Optimise your content.
  15. 15. Setting up website badges to quickly and easily direct visitors to your Yelp, Facebook, and Amazon pages to read and leave reviews
  16. 16. Create incentives*
  17. 17. Ask at the right moments.
  18. 18. Ask open-ended questions first.
  19. 19. Respond to every review - even negative ones.
  20. 20. Share positive customer reviews you've already received.
  21. 21. Give your customers a positive review first.
  22. 22. Ask the customer in person.
  23. 23. Host an event.

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