1. Hybrid Event Workshop
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2. What are Hybrid Events?
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3. A hybrid event is a tradeshow,
conference, unconference, seminar,
workshop or other meeting that
combines a live in-person event with a
virtual online component.
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4. What Type of Hybrid Events
are Being Used?
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13. What are Good Ways to
Keep Remote Audiences
Involved?
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14. Partner Up and See How
Many Ideas You Can
Come Up With..
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15. Keeping Remote Attendees Involved
Live Stream of Event Speakers
Social Media Updates via:
Twitter, Linkedin, Facebook, Google+ Flickr, IM
Video Tour of Expo Booths
Event Apps
Games, Leader Boards for Learning
MC for Remote Audience
Special Content for Remote Audiences
Real Cupcakes Delivered to the Virtual Attendees
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16. Are Hybrid Events Working?
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17. Global Virtual Events Market
to Grow at CAGR 53%
2012-2016
Source: Virtual Events Market 2012-2016 Report
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20. TREND SUMMARY
HYBRID AT
Sta
MEETINGS* whe
(like
Interesting
tidbits digested
from MPI Foundation
September 2012

21. THE FUTURE
70% believe hybrid will be important
to the future of meetings.

22. EXPOSURE
25%
25% 50%
50% Many have yet to
organize or attend
hybrid meetings.
YET TO YET TO
ATTEND ORGANIZE

23. ATTENDANCE
>
=
Stays same or increases
when other audiences join in
(like virtual).

24. RESULTS
Hybrid meeting
met or exceeded
93%
expectations.

25. Study on Hybrids
The Virtual Edge Institute (VEI) and ROI of
Engagement released a second report on the
effectiveness of hybrid events in 2011
There were distinct differences in why a
person attended in-person or remotely.
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26. Hybrid Study
In person:
Ability to expand their network - 43%
Personal interaction with presenters/and or
attendees - 41%
Learn better in person - 30%
Build deeper relationships with network 26%
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27. Hybrid Study
For remote attendees:
Cost savings - 56%
Time savings - 52%
Attend the sessions that I want - 40%
Try a virtual event - 37%
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28. Hybrid Study
If no virtual option was available:
93% of virtual attendees would not attend
the in-person event
What does this mean for YOUR events?
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29. “…82% of the online
audience found the virtual
environment helpful in
making a decision to attend
in-person next time”
Virtual Edge Institute 2011

30. “72% said they were equally confident
interacting virtually, with 15% saying
they actually preferred it.”
On24 2011

31. Who is Doing
Hybrid Events Well?
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32. SAP Sapphire Now
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33. SAP Sapphire Now
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34. SAP Sapphire Now
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35. SAP Sapphire Now
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36. H.I.M.S.S. Conference & Exhibition
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37. South by Southwest Interactive
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38. CiscoLive365: 60k In Person - 100k Virtual
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39. Cisco GSX
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40. Face-to-Face Cost vs.
Cisco GSX Virtual Cost per Attendee
Virtual Event Results Leadership Summit
20,000 Attendees from 89 Countries $2,800 F2F
93% of Registered Users Attended $600 Virtual
Had 600 Conference Rooms Global Sales Meeting
8,200 Participated in $4,300 F2F
Group Chat Rooms $437 Virtual
Saved Equipment Used
334,000 Hours in Travel Time
InXpo Virtual Event Platform
211,000,000 Air Miles
Cisco TV
84,400 Tons Carbon Emissions
WebEx
TelePresence

41. “Virtual gives great
ROI because it is
1/10 th the cost
with 10x the
return.”
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42. Offered Attendees
Online Learning
MedCo Health Solutions, Inc. Live Chat
Virtual Event Results Discussion Forums
800 Virtual Attendees Virtual Exhibit Booths
Downloadable Collateral
Saved MedCo $1,000,000 Live Sessions
On-Demand Sessions

43. Social Media Used
to Promote Event
Twitter
GE Healthcare Facebook
Virtual Tradeshow Results Banner Advertising
Google AdWords
4,000 Virtual Attendees Website
Attendees spent an average of 1.5 hour Email Contest among Employees
at booth
Had 15 taped demonstrations
15 Day Virtual Show
Mulligan Management Group, LLC www.mulliganmanagementgroup.com January 27, 2013 43

44. What are the Myths Around
Hybrid Events?
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45. Myth Busting Hybrid Events
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46. Myth #1: Cannibalize My Audience
X
X
X
X X
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47. EXTENDS AUDIENCE REACH
APA: 1900 in person, 1885 virtually
Only a 7% audience crossover
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48. Equipwomen - 3,400 Sydney-1,000 Online
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49. Myth #2: Cannibalize Sponsors/Exhibitors
X
X
X
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50. 72% Of Exhibitors Find Virtual Valuable
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51. Live + Virtual
= More Participants
Extended Global Reach Up

52. GE Healthcare – Virtual Exhibit
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53. GE Healthcare – Virtual Exhibit @ RSNA 2009
Identical to physical booth with 3D renderings
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54. GE Healthcare – Virtual Exhibit @ RSNA 2009
Identical to physical booth with 3D renderings
Visitors: In Person 10,000 - Virtual 5,000
“This is all about connecting customers to
specific GE people“ – GE Healthcare Up

55. Myth #3: Co$t$ Too Much
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56. Social Media
Video
Livestreaming
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57. Myth #4: Only for Technically Savvy
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58. Myth #5: Not as Good as Face to Face
VIRTUAL AUGMENTS & FACILITATES F2F Up

59. “Web video and
teleconferencing have their
role, but the executives in the
survey do not expect them to
make the need for face-to-face
meetings obsolete.
Rather, many see the ideal as a
mix of face-to-face and
technology-enabled meetings
and conferences.
- Forbes
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60. BONUS MYTH: No One is Doing IT
96% of respondents already using virtual events
and meeting solutions
Source: CWT Travel Institute, “Meetings & Events: Where Savings Meet Success”: August 2010
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61. Dispel the Myths
DISPELL THE MYTHS: VIRTUAL
Expands and extends reach of audiences
Expands and extends reach for exhibitor
Can easily be added at minimal cost
And is for everyone
Augments and facilitates face-to-face
Is already being used by your clients
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62. Top Hybrid Event
Service Providers
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63. Streaming Providers
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64. Ustream.tv
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65. Up

66. Ustream.tv
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67. Livestream.com
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68. Livestream.com
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69. ATEM Television Studio Connection Diagram Example Workflow *ATEM 1 M/E Shown
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70. Hybrid Events
Platform Providers
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71. Up

72. Up

73. Up

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81. Are You Ignoring a
$18 Billion Opportunity?
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82. Up