This document discusses Google's expanding knowledge graph and how it is powering different features like quick answers, knowledge panels, and related questions. It also mentions that Google estimates around 25% of queries now evoke a knowledge graph answer. The document then lists and briefly describes various knowledge graph powered features for answering queries on mobile, for closed ecosystems, for specific domains like weather, sports, and more. It concludes by discussing challenges in question matching and opportunities for optimizing knowledge graph results.

1. BETHEANSWER:
SEOIN2016DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

2. http://mz.cm/algo

3. http://mz.cm/sic1-dp

4. http://mozcast.com

5. OURMASSDELUSION

6. SPOTTHEORGANIC!

7. SPOTTHEORGANIC!

8. SPOTTHEORGANIC!

9. SPOTTHEORGANIC!

10. SPOTTHEORGANIC!

11. KNOWLEDGEGRAPHISEXPANDING
Google won’t say officially what
percentage of queries evoke a
Knowledge Graph answer but appears
comfortable with a ballpark estimate
of about 25 percent.
-- Steven Levy
http://mz.cm/sic2-dp

12. KNOWLEDGECARDS

13. FEATUREDSNIPPETS

14. FEATUREDSNIPPETS

15. RELATEDQUESTIONS

16. RELATEDQUESTIONS

17. KNOWLEDGECOMBOS

18. QUICKANSWERS
AREDESIGNED
FORMOBILE.

19. ANSWERSARE
GETTINGMORE
DISRUPTIVE.

20. QUICKANSWERS
WILLDOMINATE
VOICESEARCH.

21. CLOSED ECOSYSTEMS:
THEBADNEWS

22. LIVERESULTS:WEATHER

23. LIVERESULTS:STOCKS

24. LIVERESULTS:SPORTS

25. “MEGA-VIDEO”BOX

26. LYRICS(GOOGLEPLAY)

27. DEFINITIONCARDS

28. CALCULATORS&TOOLS

29. MEDICALKNOWLEDGE

30. GOOGLENOWCARDS

31. CURATEDKNOWLEDGE:
GOODISHNEWS

32. KNOWLEDGEPANELS

33. KNOWLEDGEPANELS

34. KNOWLEDGEECOSYSTEM

35. STRUCTUREDDATA

36. http://mz.cm/sic3-dp

37. http://mz.cm/sic4-dp

38. DOYOUWANTTHIS?

39. DOYOUWANTTHIS?

40. INDEXEDKNOWLEDGE:
BETTER NEWS

44. THETRUTHISOUTTHERE

45. THETRUTHISOUTTHERE

47. EXTRACTEDANSWERS

48. BULLETED/ORDEREDLISTS

50. RICHLISTSWITHIMAGES

52. RICHDATAINTABLES

54. RELATEDQUESTIONS

55. I’MFEELINGCURIOUS

56. http://mz.cm/sic5-dp

57. CANYOUSKIPTHELINE?
#0

58. FASTTRACKTOTHETOP?
#0
#5

59. IT’SYOURDATA(RIGHT?)

61. MISSIONACCOMPLISHED

62. CHALLENGEACCEPTED

63. CHALLENGEACCEPTED

64. POORQUESTIONMATCH

65. 0/1COMBOUNLOCKED!

66. 1.RANKONPAGEONE
2.TARGETTHEQUESTION
TWO“EASY”STEPS

67. 3 TYPES, 3 TACTICS
FUTUREPROOF

68. 1.LOWOPPORTUNITY:MONITOR

69. 2.MIXEDOPPORTUNITY:CHOOSE

70. 3.HIGHOPPORTUNITY:OPTIMIZE

71. http://mz.cm/glossary

72. THANKYOUpeter@moz.com • @dr_pete