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2010 PR and Social Media

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Cece Salomon-Lee
Cece Salomon-Lee

During September 2010, PR Meets Marketing evaluated the social media presence of 113 PR agencies. This presentation is a summary of those findings. For more information, go to www.prmeetsmarketing.com.

Technology
1 of 10
2010 UPDATE:PR Agencies and Social Media
Overview Pulse of 113 PR agencies during the week of September 20, 2010. Top 100 independent PR agencies by O’Dwyers in 2009 (http://www.odwyerpr.com/pr_firm_rankings/independents.htm) PR Firm Social Media wiki yielded 13 additional agencies (http://prfirmssocialmedia.pbworks.com/) Conducted by PR Meets Marketing (www.prmeetsmarketing.com)
2009 vs. 2010 More agencies are creating and building a social media presence:
Tweet Tweet 80% have corporate Twitter accounts. Of these: 17%< 100 followers 66%101- 999 followers 24%> 1000 followers 11% > 2000 followers
Facebook vs. LinkedIn 2 to 1 More agencies have pages/groups on Facebook vs. LinkedIn
Front and Center 64% marketed more than one social media channel on their home page 19% marketed only one social media channel on their home page
Who: Cece Salomon-Lee, Principal, PR Meets Marketing Website: www.prmeetsmarketing.com Contact: cece@prmeetsmarketing.com @csalomonlee www.linkedin.com/in/cecelee
Addendum: Methodology Researched corporate presence only Searched on agency’s name or abbreviation as presented on website Used search capabilities provided by Facebook, Flickr, LinkedIn, Twitter and YouTube For LinkedIn, excluded company pages as these are auto-created by LinkedIn For Facebook, excluded pages not claimed by the agency
Addendum: Raw Data * As some agencies have multiple Twitter accounts, total for followers is higher than the base number of agencies reviewed
Addendum: Photo Credit Opening slide: http://www.flickr.com/photos/webtreatsetc/4091128553/sizes/o/in/photostream/

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2010 PR and Social Media

  • 1. 2010 UPDATE:PR Agencies and Social Media
  • 2. Overview Pulse of 113 PR agencies during the week of September 20, 2010. Top 100 independent PR agencies by O’Dwyers in 2009 (http://www.odwyerpr.com/pr_firm_rankings/independents.htm) PR Firm Social Media wiki yielded 13 additional agencies (http://prfirmssocialmedia.pbworks.com/) Conducted by PR Meets Marketing (www.prmeetsmarketing.com)
  • 3. 2009 vs. 2010 More agencies are creating and building a social media presence:
  • 4. Tweet Tweet 80% have corporate Twitter accounts. Of these: 17%< 100 followers 66%101- 999 followers 24%> 1000 followers 11% > 2000 followers
  • 5. Facebook vs. LinkedIn 2 to 1 More agencies have pages/groups on Facebook vs. LinkedIn
  • 6. Front and Center 64% marketed more than one social media channel on their home page 19% marketed only one social media channel on their home page
  • 7. Who: Cece Salomon-Lee, Principal, PR Meets Marketing Website: www.prmeetsmarketing.com Contact: cece@prmeetsmarketing.com @csalomonlee www.linkedin.com/in/cecelee
  • 8. Addendum: Methodology Researched corporate presence only Searched on agency’s name or abbreviation as presented on website Used search capabilities provided by Facebook, Flickr, LinkedIn, Twitter and YouTube For LinkedIn, excluded company pages as these are auto-created by LinkedIn For Facebook, excluded pages not claimed by the agency
  • 9. Addendum: Raw Data * As some agencies have multiple Twitter accounts, total for followers is higher than the base number of agencies reviewed
  • 10. Addendum: Photo Credit Opening slide: http://www.flickr.com/photos/webtreatsetc/4091128553/sizes/o/in/photostream/