Terametric presentation (Chris Selland, CMO) from Social Media ROI webinar which took place on September 8, 2011

1. Chris Selland, CMO September 8, 2011 optimizing social marketing

3. The ‘Big Data’ Challenge CONFIDENTIAL | terametric | “ The killer app of big data is the detailed analysis of customer behaviour, and one of the richest sources of information about what people really think is to be found in social media, be that Twitter, Facebook or YouTube etc. ” Source: IT-Director.com David Norris – Bloor Research August 23, 2011 “… 90% of the data in the world today has been created in the last two years alone” Source: Smarter Computing Builds a Smarter Planet IBM, 2011

4. Influence is Specific, not General CONFIDENTIAL | terametric | “ Does Ashton Kutcher (7.3M Twitter followers at the time of this writing) influence car buyers? Stroller buyers? Computer buyers? Does Lady Gaga influence headache sufferers?” Source: A Framework for Social Analytics Altimeter Group, August 2011 Source: Gillin.com – September 6, 2011

5. Personal Meets Professional CONFIDENTIAL | terametric |

11. Book Giveaway CONFIDENTIAL | terametric |

12. CONFIDENTIAL | terametric | Chris Selland CMO 617.500.3465 [email_address] @terametric @cselland

13. CONFIDENTIAL | terametric | Questions & Answers