Adding SEO into your Social Media
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Covers reasons why it's important that your social media messages are using some SEO techniques. We look at the value of Google+ and strategies for using it effectively, the value of Facebook shares/likes, and how Pinterest strategy differs from the others.
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Adding SEO into your Social Media
- 1. Punch Up Your Social Media with SEO www.435digital.com
- 2. CAROLYN SHELBY - PRESENTER DIRECTOR OF DIGITAL STRATEGY, 435 DIGITAL I am a search engine optimization professional and webmaster with more than 19 years of experience building and promoting websites. • Technical SEO • Organic SEO • Forensic Audits • Holistic Optimization • Rebuilding under- performing/old websites. • Speaking • Training
- 3. WE’RE GOING TO COVER • Does SEO belong in Social? • Facebook and Search • Twitter and Search • Pinterest and Search • Google+, Authorship, and Search • Multi-Channel Optimization • Social + Web Need SEO
- 4. DOES SEO BELONG IN SOCIAL? Like chocolate belongs in peanut butter.
- 5. CONSIDER THIS • Search is a part of all social media platforms. – Name one that does not have the ability to search through it for something… • Social platforms send signals to the search engines that are used to help rank content in “regular search” • The goal of any online campaign is to be “seen”, and the first step toward being “seen” is being “found”
- 6. AND THEN THERE’S… • Ultimately, you don’t own the real estate you’re developing on Facebook, Twitter, Pinterest, G+, etc. – If it isn’t YOUR domain… it’s not your property. – If anything happens, you can’t reclaim that lost search authority.
- 7. SO WHY WORRY ABOUT SEARCH? • If your goal is to just “be friends” with the people who already know about your business and are already customers, then don’t worry about it. • If you want to expand your userbase/clientele and get in front of people who are not already aware of your brand, then you need to think about search.
- 8. RANKING FACTORS IN SEARCH * Searchmetrics Ranking Factors 2013
- 9. FACEBOOK • Not only is Facebook a valuable source for search ranking signals (shares, likes), but it also has it’s own internal search (OpenGraph). • Make sure the words you use in your FB interactions HAVE YOUR KEYWORDS in them. Somewhere.
- 10. DO WE SEE A PATTERN?
- 11. TWITTER • Twitter is visible/indexable by Google. • (Smart) people monitor keywords as well as hashtags. • Things you share on Twitter (and other social media platforms) should drive readers back to your website. Don’t keep them in the walled garden.
- 12. PINTEREST • USE YOUR WORDS! Search engines cannot see images. Describe the picture using words people are likely to search for. • Drive followers from your website to your Pinterest board (reverse of other social platforms)
- 14. GOOGLE+ • The ranking factor chart doesn’t lie… G+ is huge for search. • The algorithm currently used on G+ accounts is similar to old school SEO. You are what you write/share. • Tying your G+ account into your posts on the web for authorship credit will increase your perceived authority and help you show up in searches you would not normally appear in (with a photo!).
- 15. GOOGLE + IN SERPS • Have a nice photo • The more circles you’re in, the better (as long as the circles are related to your subject!) • You still need to optimize your titles and desriptions ;)
- 17. SOCIAL NEEDS WEB • A poorly optimized website will not retain the love you pour into it, and once the active campaign ends, the traffic and rankings will dive.
- 18. QUESTIONS? Carolyn Shelby 435 Digital/Tribune Company Twitter: @cshel Email: carolyn@435digital.com or cshelby@tribune.com