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Content LikeContent Like
WaterWater
Liberate the MessageLiberate the Message
COPE: Create Once, Publish Everywhere
What we are going to learn
1. Writing: Basic web writing
techniques
2. Break it Down: How to slice your
content into types...
Justify Your Existence
• Christopher Spencer, 15 years in the
communication game: Print, online, analytics
• Former newspa...
Christopher’s Web Writing
Recommendations
Take a breath
Focus
Use your bullets
Head shot
Writing: Take a Breath
Writing: Use Your Bullets
Writing: Head shot
Break it Down
1. Determine if your
content repeats
2. If so, what is your
content type?
3. What are the
elements that
make...
Break it Down
Recipe
• Ingredients
• Directions
• Picture
• Prep time
• Related recipes
• Tags to relate
to other data
Break it Down
Staff Capsule
• Picture
• Email
• Phone number
• Bio statement
• Job title
• Department
Break it Down
Win – Win
• Content is ready
for a database
• User experiences
content
consistently
HTML Content Tags
Tag Description
<audio> Defines sound content
<video> Defines a video or movie
<article> Defines an arti...
Markdown: Code for Writers
Assets in Omniupdate
COPE for the university
•Assets are reusable content such as text, images,
media, code blocks, links,...
Assets in Omniupdate
Content like water
Content like water
Content like water
Content like water
Content like water
Content like water
Content like water
Content like water
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  1. 1. Content LikeContent Like WaterWater Liberate the MessageLiberate the Message
  2. 2. COPE: Create Once, Publish Everywhere
  3. 3. What we are going to learn 1. Writing: Basic web writing techniques 2. Break it Down: How to slice your content into types and elements 3. HTML 5: A smarter “semantic” web 4. Markdown: web code for writers 5. Assets: Putting Omniupdate to work for you
  4. 4. Justify Your Existence • Christopher Spencer, 15 years in the communication game: Print, online, analytics • Former newspaper reporter for the Arkansas Democrat-Gazette (1999 – 2004), Morning News of Northwest Arkansas (2005 – 2009), El Dorado News Times (1998 – 1999) • Founded Ozarks Unbound (2009 – 2011) and WordCamp Fayetteville (Fourth year this weekend) • Work currently as a digital media strategist for the University of Arkansas (2011+). Taught digital journalism class last semester.
  5. 5. Christopher’s Web Writing Recommendations Take a breath Focus Use your bullets Head shot
  6. 6. Writing: Take a Breath
  7. 7. Writing: Use Your Bullets
  8. 8. Writing: Head shot
  9. 9. Break it Down 1. Determine if your content repeats 2. If so, what is your content type? 3. What are the elements that make up your content type?
  10. 10. Break it Down Recipe • Ingredients • Directions • Picture • Prep time • Related recipes • Tags to relate to other data
  11. 11. Break it Down Staff Capsule • Picture • Email • Phone number • Bio statement • Job title • Department
  12. 12. Break it Down Win – Win • Content is ready for a database • User experiences content consistently
  13. 13. HTML Content Tags Tag Description <audio> Defines sound content <video> Defines a video or movie <article> Defines an article <aside> Defines content aside from the page content <figure> Specifies self-contained content, like illustrations, diagrams, photos, code listings, etc. <figcaption> Defines a caption for a <figure> element <details> Defines additional details that the user can view or hide
  14. 14. Markdown: Code for Writers
  15. 15. Assets in Omniupdate COPE for the university •Assets are reusable content such as text, images, media, code blocks, links, etc. Reusable content is convenient when working with multiple files that require the same information. As reusable content, Assets allow users to easily change an item that is used on several pages. Once an Asset is updated and published, all the pages using, or "subscribed" to, the Asset will also be updated and published. - OmniUpdate
  16. 16. Assets in Omniupdate

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