SlideShare a Scribd company logo
1 of 18
Elly Kaganzi
Technical Advisor of Market Engagement and
Economic Development
CARE- USA
ekaganzi@care.org
Background
From the late 80 and early 90s smallholder farmers
 started to face substantial barriers to achieving
 improved livelihoods as commodity prices declined,
 public sector reform reduced assistance and natural
 resources became scarcer. This coupled with market
 integration led to increased competition.
Research into way through which competitiveness of
 smallholder farmers would be enhanced began. CIAT
 among fore front agencies looking at ways of integrating
 smallholder farmers in competitive value chains
Strategies considered
Increasing competitiveness of market chains
Adding value
Diversification (products and services)
Better organization
New contractual arrangements
Links to financial services
Clients and Beneficiaries
Clients
  National / regional researchers
  Service providers, NGOs, CBOs,
  Universities
  Private sector entrepreneurs / farmer associations, women’s
   groups
Beneficiaries
  Poor smallholder farmers
  Rural traders
  Business service providers
  Processors
  Consumers
The Methods
Have been developed over the past 12 years, they
 have been well tested
Are being used in Central America, Andean
 America, South East Asia and Eastern and
 Southern Africa, and West Africa through
 Learning alliances.
Taken up and scaled out by National, Regional
 and International organisations
CRS, CARE, Africare, World Vision, National
 Government agencies.
New methodologies for Value Chain analysis and
development for small-scale producers
Key Features of Rural Agro-enterprise development
Process

 Area based
 Participatory
 Market led
 Thinking “outside the farm”
 Scaleable
 Seeking continuous innovation
 Building on local skills and empowering communities
Entry Points for the Process
Competence of Service provider
Organisation of farmers
Wealth of groups
Market access and engagement
Product types
Availability and access to services
Visioning for the future
Working group for Agro-enterprise within VC framework)
                                                                                                                     National / International Enabling
                                                                                                                     Environment




                                                                                 Commercial (and social) interests
Value Chain Operators




                              Input Suppliers
                                                                                                                                                                     Consumers at Formal
                                                                                                                      Wholesalers               Retailers                 Market
                                Farmers                       Suppliers                  Processing
                           (Formal and informal                                        Factories / Value
                                 groups)                 Transporters                      Addition
                                                                                                                      Wholesalers               Retailers                 Consumers at
                                                                                                                                                                         Informal Market


                                                                          Intra-chain / Inter-actor support, coordination,
                                                                  management. Improving efficiency and transparency of transactions




                                                                                                                            Support of development goals and public interests, payment
                                            Interventions,
                                           business support
       Service Providers




                              Research                                                   BDS
         Supporters /
         Value Chain




                                                  Extension               NGOs                             State Bodies               Microfinance Institutions                 Banks
                               Bodies                                                  Providers

                                                              Non-financial Services                                                                Financial Services
The marketing facilitator “A Market visit”




  Market Opportunity Identification is a process of generating
  knowledge and making decisions based on Demand.

  Taking clients to the market is often a real “eye opener”
Participatory approaches increase the level of farmer ownership in
the process and enables producers and Service providers to develop
new types of relationships, FACILITATION
Service Providers discussing options for a new
   Business with farmers and Chain Actors

                                                    Stockists



Traders




                                                    Partner,
                                                    service
                                                    provider

Farmers
Scaling up
6 months
                                                       months


                                                                              Business
                                                      Apply,                Development
                                                    monitor and
                                                     follow-up
                                                                        L   Services and
                                                                                their
                          8 months
                            months                                           assessment



                                                       Agroenterprise
                           Apply,
                         monitor and
                          follow-up
                                                L        design and
                                                       development of
                                                        action plans
                                                                            5 days
                                                                              days


   6 months



                           Evaluating and
    Apply,                                             5 days
                                                         days
  monitor and
   follow-up
                     L        selecting
                             enterprise
                            alternatives


  Interest group
                                             An incremental learning
  formation and
market opportunity
                           5 days
                             days            process
  identification
                                            Monitoring and evaluation
      5 days
        days
Service Provider Farmer Profiling
                                          Small-scale farmers
                                                                       Link supplier groups
              Specialist marketing        organised & supplying
                                                                          To specialist
               service providers              a specialised
                                                                        service providers
                                               value chain


                                                                         Increase
        Service providers            Small-scale farmers          Competitiveness in input
           With strong                  organised and               And output markets
           Marketing                   adding value to               Link activities to
           experience                 selected products              finance services

                                                              Diversify products
   Service providers
                            Small-scale farmers              strengthen business
      With more
                             organised to sell                       skills
      Marketing
                            produce collectively           Initiate savings records
      experience
                                                                  Link to MF


Service providers            Individual                 Organise farmers
  With limited          Small-scale farmers          Select existing product
   Marketing            Sell surplus product            Produce for the
   experience             into the market              Market. Evaluate
Development impact
Increased farm income
    Ground nut producers in Eastern Uganda. Nnegotiations led to a 16%
     price premium due to higher quality of nutsn and selling to a known buyer.
    Cut flowers in Cauca, Colombia. 24% price increase for producers for
     flowers sorted, graded and packed to customers needs.
    In Tanzania, 15 NGOS capacity in market development build in an IFAD
     program . Farmer income increases 15-25%
    Potato farmers in Kabale, Uganda. Sold 2000 Mt of potatoes for $300,000,
     in past 8 years.
    In Rwanda, over 15,000 families increased their income through integration
     in vegetable, high value chillies, baskets
 Scaling out to the Development world
    CRS global Agro-enterprise development initiatives
    CAREs pathways women's empowerment program ( 6 countries 14 value
     chains
 Empowered communities and farmers (est. 200,000 farm families)
    Through reference/pilot sites and Learning alliance
 More effective rural business development service providers
    Partners in reference/pilot sites and in Learning Alliance projects
    Rwanda, Ethiopia, Burundi, Malawi and Zambia
Conclusions
Productivity alone has not succeeded in reducing rural
 poverty. A broader strategy is needed.
The global agrifood system is becoming less remunerative
 for primary producers.
Farmers need to be competitive and better organised to
 make farming pay
Farmers need to find ways of adding value to their goods
 and accessing new markets.
We Need to develop new ways of strengthening skills to
 enable rural innovation so that our beneficiaries can find
 and manage markets, access value adding technologies,
 achieve improved links with other actors and organize
 effective support services are possible ways forward.

More Related Content

Similar to Kaganzi methods for_linking_smallholder_farmers_to_mkts

Stakeholders
StakeholdersStakeholders
StakeholdersGen Shueh
 
The theory: evaluating PR
The theory: evaluating PRThe theory: evaluating PR
The theory: evaluating PRCharityComms
 
Semantic in finance presented by liv watson dec 8, 2011
Semantic in finance presented by liv watson dec 8, 2011Semantic in finance presented by liv watson dec 8, 2011
Semantic in finance presented by liv watson dec 8, 2011Workiva
 
InfosysPublicServices - Value Based Benefit Design | VBBD Analysis
InfosysPublicServices - Value Based Benefit Design | VBBD AnalysisInfosysPublicServices - Value Based Benefit Design | VBBD Analysis
InfosysPublicServices - Value Based Benefit Design | VBBD AnalysisInfosys
 
Commodity value chain development
Commodity value chain developmentCommodity value chain development
Commodity value chain developmentILRI
 
Gartner Positions SAS In The Leaders Quadrant Of The Magic Quadrant For Custo...
Gartner Positions SAS In The Leaders Quadrant Of The Magic Quadrant For Custo...Gartner Positions SAS In The Leaders Quadrant Of The Magic Quadrant For Custo...
Gartner Positions SAS In The Leaders Quadrant Of The Magic Quadrant For Custo...Cezar Cursaru
 
Alan.brache
Alan.bracheAlan.brache
Alan.bracheNASAPMC
 
Case Study - Making Markets Work in Bangladesh
Case Study - Making Markets Work in BangladeshCase Study - Making Markets Work in Bangladesh
Case Study - Making Markets Work in BangladeshPMSD Roadmap
 
Chapter 1 - introduction to services
Chapter 1 - introduction to servicesChapter 1 - introduction to services
Chapter 1 - introduction to servicesshopnomon
 
Hgs healthcare bpo services
Hgs healthcare bpo servicesHgs healthcare bpo services
Hgs healthcare bpo servicesAnand Natampalli
 
Media Mix Optimization - The Starting Point for Customer-Centric Communications
Media Mix Optimization - The Starting Point for Customer-Centric CommunicationsMedia Mix Optimization - The Starting Point for Customer-Centric Communications
Media Mix Optimization - The Starting Point for Customer-Centric CommunicationsAcxiom Corporation
 
DDMA / Oracle: Datakwaliteit
DDMA / Oracle: DatakwaliteitDDMA / Oracle: Datakwaliteit
DDMA / Oracle: DatakwaliteitDDMA
 
Gbm cr creds 15th jan 2013
Gbm cr creds 15th jan 2013Gbm cr creds 15th jan 2013
Gbm cr creds 15th jan 2013Vijay Bhaskar
 
Pentaho Business Analytics for ISVs and SaaS providers in healthcare
Pentaho Business Analytics for ISVs and SaaS providers in healthcarePentaho Business Analytics for ISVs and SaaS providers in healthcare
Pentaho Business Analytics for ISVs and SaaS providers in healthcarePentaho
 

Similar to Kaganzi methods for_linking_smallholder_farmers_to_mkts (20)

Springer heinze on_valuelinks_addis_3
Springer heinze on_valuelinks_addis_3Springer heinze on_valuelinks_addis_3
Springer heinze on_valuelinks_addis_3
 
Stakeholders
StakeholdersStakeholders
Stakeholders
 
The theory: evaluating PR
The theory: evaluating PRThe theory: evaluating PR
The theory: evaluating PR
 
Marketing Channels
Marketing ChannelsMarketing Channels
Marketing Channels
 
TSIA/TSW Support Services Partner Best Practices Panel
TSIA/TSW Support Services Partner Best Practices PanelTSIA/TSW Support Services Partner Best Practices Panel
TSIA/TSW Support Services Partner Best Practices Panel
 
Semantic in finance presented by liv watson dec 8, 2011
Semantic in finance presented by liv watson dec 8, 2011Semantic in finance presented by liv watson dec 8, 2011
Semantic in finance presented by liv watson dec 8, 2011
 
Ict’s in value chains v1
Ict’s in value chains v1Ict’s in value chains v1
Ict’s in value chains v1
 
InfosysPublicServices - Value Based Benefit Design | VBBD Analysis
InfosysPublicServices - Value Based Benefit Design | VBBD AnalysisInfosysPublicServices - Value Based Benefit Design | VBBD Analysis
InfosysPublicServices - Value Based Benefit Design | VBBD Analysis
 
Commodity value chain development
Commodity value chain developmentCommodity value chain development
Commodity value chain development
 
Gartner Positions SAS In The Leaders Quadrant Of The Magic Quadrant For Custo...
Gartner Positions SAS In The Leaders Quadrant Of The Magic Quadrant For Custo...Gartner Positions SAS In The Leaders Quadrant Of The Magic Quadrant For Custo...
Gartner Positions SAS In The Leaders Quadrant Of The Magic Quadrant For Custo...
 
Alan.brache
Alan.bracheAlan.brache
Alan.brache
 
Case Study - Making Markets Work in Bangladesh
Case Study - Making Markets Work in BangladeshCase Study - Making Markets Work in Bangladesh
Case Study - Making Markets Work in Bangladesh
 
Chapter 1 - introduction to services
Chapter 1 - introduction to servicesChapter 1 - introduction to services
Chapter 1 - introduction to services
 
Hgs healthcare bpo services
Hgs healthcare bpo servicesHgs healthcare bpo services
Hgs healthcare bpo services
 
Media Mix Optimization - The Starting Point for Customer-Centric Communications
Media Mix Optimization - The Starting Point for Customer-Centric CommunicationsMedia Mix Optimization - The Starting Point for Customer-Centric Communications
Media Mix Optimization - The Starting Point for Customer-Centric Communications
 
DDMA / Oracle: Datakwaliteit
DDMA / Oracle: DatakwaliteitDDMA / Oracle: Datakwaliteit
DDMA / Oracle: Datakwaliteit
 
Gbm cr creds 15th jan 2013
Gbm cr creds 15th jan 2013Gbm cr creds 15th jan 2013
Gbm cr creds 15th jan 2013
 
B2B Seller Media Kit
B2B Seller Media KitB2B Seller Media Kit
B2B Seller Media Kit
 
Pentaho Business Analytics for ISVs and SaaS providers in healthcare
Pentaho Business Analytics for ISVs and SaaS providers in healthcarePentaho Business Analytics for ISVs and SaaS providers in healthcare
Pentaho Business Analytics for ISVs and SaaS providers in healthcare
 
The Role of Technical Assistance in Lending Products for Smallholder Agriculture
The Role of Technical Assistance in Lending Products for Smallholder AgricultureThe Role of Technical Assistance in Lending Products for Smallholder Agriculture
The Role of Technical Assistance in Lending Products for Smallholder Agriculture
 

More from Technical Centre for Agricultural and Rural Cooperation ACP-EU (CTA)

More from Technical Centre for Agricultural and Rural Cooperation ACP-EU (CTA) (20)

Programme: Value Chain Workshop at #PWA2017
Programme: Value Chain Workshop at #PWA2017Programme: Value Chain Workshop at #PWA2017
Programme: Value Chain Workshop at #PWA2017
 
Programme: Youth Entrepreneurship High Level Panel
Programme: Youth Entrepreneurship High Level Panel Programme: Youth Entrepreneurship High Level Panel
Programme: Youth Entrepreneurship High Level Panel
 
African Women in Science and Innovation and Agenda 2063: The Africa we Want
African Women in Science and Innovation and Agenda 2063: The Africa we WantAfrican Women in Science and Innovation and Agenda 2063: The Africa we Want
African Women in Science and Innovation and Agenda 2063: The Africa we Want
 
Présentation du Secrétaire Général du Ministère malgache de l'Industrie et du...
Présentation du Secrétaire Général du Ministère malgache de l'Industrie et du...Présentation du Secrétaire Général du Ministère malgache de l'Industrie et du...
Présentation du Secrétaire Général du Ministère malgache de l'Industrie et du...
 
Présentation du Dr. Nicola Francesconi
Présentation du Dr. Nicola FrancesconiPrésentation du Dr. Nicola Francesconi
Présentation du Dr. Nicola Francesconi
 
Présentation des problèmes et recommandations des coopératives
Présentation des problèmes et recommandations des coopérativesPrésentation des problèmes et recommandations des coopératives
Présentation des problèmes et recommandations des coopératives
 
Outcomes of the 3rd Workshop 'Creating Impact with Open Data in Agriculture a...
Outcomes of the 3rd Workshop 'Creating Impact with Open Data in Agriculture a...Outcomes of the 3rd Workshop 'Creating Impact with Open Data in Agriculture a...
Outcomes of the 3rd Workshop 'Creating Impact with Open Data in Agriculture a...
 
Modèles d'affaires inclusifs : les domaines de priorités communes
Modèles d'affaires inclusifs : les domaines de priorités communesModèles d'affaires inclusifs : les domaines de priorités communes
Modèles d'affaires inclusifs : les domaines de priorités communes
 
Filières inclusives : approche et méthodologie
Filières inclusives : approche et méthodologieFilières inclusives : approche et méthodologie
Filières inclusives : approche et méthodologie
 
Filières inclusives : Moteur des filières inclusives
Filières inclusives : Moteur des filières inclusivesFilières inclusives : Moteur des filières inclusives
Filières inclusives : Moteur des filières inclusives
 
Filières inclusives : Analyser les modèles d'affaire
Filières inclusives : Analyser les modèles d'affaireFilières inclusives : Analyser les modèles d'affaire
Filières inclusives : Analyser les modèles d'affaire
 
Filières inclusives : Bâtir à partir des entreprises, le rôle des acheteurs
Filières inclusives : Bâtir à partir des entreprises, le rôle des acheteursFilières inclusives : Bâtir à partir des entreprises, le rôle des acheteurs
Filières inclusives : Bâtir à partir des entreprises, le rôle des acheteurs
 
Filières inclusives : concept et définitions
Filières inclusives : concept et définitionsFilières inclusives : concept et définitions
Filières inclusives : concept et définitions
 
Cameroon agriculture-nutrition nexus: actors and key intervention areas
Cameroon agriculture-nutrition nexus: actors and key intervention areas Cameroon agriculture-nutrition nexus: actors and key intervention areas
Cameroon agriculture-nutrition nexus: actors and key intervention areas
 
Chaine de valeur de manioc et sécurité alimentaire en Afrique centrale
Chaine de valeur de manioc et sécurité alimentaire en Afrique centraleChaine de valeur de manioc et sécurité alimentaire en Afrique centrale
Chaine de valeur de manioc et sécurité alimentaire en Afrique centrale
 
Intégration des jeunes dans la chaine de valeur du manioc par le biais des so...
Intégration des jeunes dans la chaine de valeur du manioc par le biais des so...Intégration des jeunes dans la chaine de valeur du manioc par le biais des so...
Intégration des jeunes dans la chaine de valeur du manioc par le biais des so...
 
Insertion socio-professionnelle des jeunes dans le secteur agrosylvopastoral:...
Insertion socio-professionnelle des jeunes dans le secteur agrosylvopastoral:...Insertion socio-professionnelle des jeunes dans le secteur agrosylvopastoral:...
Insertion socio-professionnelle des jeunes dans le secteur agrosylvopastoral:...
 
Jeunes et culture du manioc en zone de fôret
Jeunes et culture du manioc en zone de fôretJeunes et culture du manioc en zone de fôret
Jeunes et culture du manioc en zone de fôret
 
La filière manioc : Opportunités et défis pour la jeunesse
La filière manioc : Opportunités et défis pour la jeunesseLa filière manioc : Opportunités et défis pour la jeunesse
La filière manioc : Opportunités et défis pour la jeunesse
 
Chefs pour le développement
Chefs pour le développementChefs pour le développement
Chefs pour le développement
 

Kaganzi methods for_linking_smallholder_farmers_to_mkts

  • 1. Elly Kaganzi Technical Advisor of Market Engagement and Economic Development CARE- USA ekaganzi@care.org
  • 2. Background From the late 80 and early 90s smallholder farmers started to face substantial barriers to achieving improved livelihoods as commodity prices declined, public sector reform reduced assistance and natural resources became scarcer. This coupled with market integration led to increased competition. Research into way through which competitiveness of smallholder farmers would be enhanced began. CIAT among fore front agencies looking at ways of integrating smallholder farmers in competitive value chains
  • 3. Strategies considered Increasing competitiveness of market chains Adding value Diversification (products and services) Better organization New contractual arrangements Links to financial services
  • 4. Clients and Beneficiaries Clients National / regional researchers Service providers, NGOs, CBOs, Universities Private sector entrepreneurs / farmer associations, women’s groups Beneficiaries Poor smallholder farmers Rural traders Business service providers Processors Consumers
  • 5. The Methods Have been developed over the past 12 years, they have been well tested Are being used in Central America, Andean America, South East Asia and Eastern and Southern Africa, and West Africa through Learning alliances. Taken up and scaled out by National, Regional and International organisations CRS, CARE, Africare, World Vision, National Government agencies.
  • 6. New methodologies for Value Chain analysis and development for small-scale producers
  • 7. Key Features of Rural Agro-enterprise development Process Area based Participatory Market led Thinking “outside the farm” Scaleable Seeking continuous innovation Building on local skills and empowering communities
  • 8. Entry Points for the Process Competence of Service provider Organisation of farmers Wealth of groups Market access and engagement Product types Availability and access to services
  • 10. Working group for Agro-enterprise within VC framework) National / International Enabling Environment Commercial (and social) interests Value Chain Operators Input Suppliers Consumers at Formal Wholesalers Retailers Market Farmers Suppliers Processing (Formal and informal Factories / Value groups) Transporters Addition Wholesalers Retailers Consumers at Informal Market Intra-chain / Inter-actor support, coordination, management. Improving efficiency and transparency of transactions Support of development goals and public interests, payment Interventions, business support Service Providers Research BDS Supporters / Value Chain Extension NGOs State Bodies Microfinance Institutions Banks Bodies Providers Non-financial Services Financial Services
  • 11. The marketing facilitator “A Market visit” Market Opportunity Identification is a process of generating knowledge and making decisions based on Demand. Taking clients to the market is often a real “eye opener”
  • 12. Participatory approaches increase the level of farmer ownership in the process and enables producers and Service providers to develop new types of relationships, FACILITATION
  • 13. Service Providers discussing options for a new Business with farmers and Chain Actors Stockists Traders Partner, service provider Farmers
  • 15. 6 months months Business Apply, Development monitor and follow-up L Services and their 8 months months assessment Agroenterprise Apply, monitor and follow-up L design and development of action plans 5 days days 6 months Evaluating and Apply, 5 days days monitor and follow-up L selecting enterprise alternatives Interest group An incremental learning formation and market opportunity 5 days days process identification Monitoring and evaluation 5 days days
  • 16. Service Provider Farmer Profiling Small-scale farmers Link supplier groups Specialist marketing organised & supplying To specialist service providers a specialised service providers value chain Increase Service providers Small-scale farmers Competitiveness in input With strong organised and And output markets Marketing adding value to Link activities to experience selected products finance services Diversify products Service providers Small-scale farmers strengthen business With more organised to sell skills Marketing produce collectively Initiate savings records experience Link to MF Service providers Individual Organise farmers With limited Small-scale farmers Select existing product Marketing Sell surplus product Produce for the experience into the market Market. Evaluate
  • 17. Development impact Increased farm income  Ground nut producers in Eastern Uganda. Nnegotiations led to a 16% price premium due to higher quality of nutsn and selling to a known buyer.  Cut flowers in Cauca, Colombia. 24% price increase for producers for flowers sorted, graded and packed to customers needs.  In Tanzania, 15 NGOS capacity in market development build in an IFAD program . Farmer income increases 15-25%  Potato farmers in Kabale, Uganda. Sold 2000 Mt of potatoes for $300,000, in past 8 years.  In Rwanda, over 15,000 families increased their income through integration in vegetable, high value chillies, baskets  Scaling out to the Development world  CRS global Agro-enterprise development initiatives  CAREs pathways women's empowerment program ( 6 countries 14 value chains  Empowered communities and farmers (est. 200,000 farm families)  Through reference/pilot sites and Learning alliance  More effective rural business development service providers  Partners in reference/pilot sites and in Learning Alliance projects  Rwanda, Ethiopia, Burundi, Malawi and Zambia
  • 18. Conclusions Productivity alone has not succeeded in reducing rural poverty. A broader strategy is needed. The global agrifood system is becoming less remunerative for primary producers. Farmers need to be competitive and better organised to make farming pay Farmers need to find ways of adding value to their goods and accessing new markets. We Need to develop new ways of strengthening skills to enable rural innovation so that our beneficiaries can find and manage markets, access value adding technologies, achieve improved links with other actors and organize effective support services are possible ways forward.

Editor's Notes

  1. Picture at back The community facilitator’s work is complemented by the market facilitator , who guides the farmers through the market opportunity and evaluation process that I have just described. He or she is a vital link between the farmers’ knowledge of their own situation and the ‘outside’ world, and in particular access to information that is required to take good decisions with respect to production opportunities. In this slide we see Macdonald of Concern Universal, in the same community in Malawi, as he helps a group of male farmers decide on the next steps in developing their rabbit enterprise. Between now and December there will be a large increase in the number of rabbits and actions need to be taken now to organize their sale. Picture at front In this slide, Charles Musoke of Africare in Kabale is organizing with a potato retailer in the local market a visit of farmers to gather information on preferred varieties, quality requirements, prices, overall demand, frequency and continuity of delivery as part of the process of selecting among different production options. It is the market facilitator, from either government or non governmental organizations who is the direct beneficiary of CIAT’s research on community enterprise development. Our aim is to provide the Macdonalds and Charles with methods and tools that can help them improve the facilitation processes with the community, increase the success of enterprise development and reduce the risk implied by moving toward a market orientation.
  2. This example of a “participatory map” was generated by a group of coffee farmers in the Municipality of Sulaco, Honduras. These farmers had a broad picture of the chain—from production to export—and succeeded in identifying most of the actors. Despite the good picture, when it was looked at in more detail, most of the map’s information lay in the links between the farmer and the large-scale merchant—in this case, the “Fat Man from Yoro”—and that details beyond this point were limited. An important issue that did not appear in the map was that of quality. In this case, the importance of quality was brought out by the facilitator in discussion with the person who drew the respective map. Those who did not participate in this exercise were the small and large intermediaries, export companies, and support entities. As a result, information for these links had gaps that had to be filled in with the viewpoints of the other actors, whether through workshops, focus groups, or semi-structured interviews.