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New Media Marketing
#UCREXT
Cheryl Lawson
@PartyAficionado
Agenda
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•
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What is social media
Word of mouth speed of light
Internet users
Social networks
Mobile marketing
Measurement and Analytics
The Future of marketing and digital media
What is Social Media?
• How has social media changed the way we
market?
Word of Mouth Speed of Light
Everyone is a Media Company
Social Networks
• Who Are You?
– What is the description for each demographic
group
– What is your style for each
– What is your persona
– What is your Frequency
– What is your call to action
The Demographics of Social
Media Users
Facebook
Google+
Google.com/+CherylLawson
Twitter
Hash it out
Pinterest
Diamonds, Cupcakes, and Shoes
Pinterest for dudes
Instagram
A picture is worth a thousand words
Youtube
Your Brand TV
Foursquare
Location, Location, Location
Mobile Marketing
Mobile Market Research
Infographic
ROI of Social Media
• Social as a customer service tool
Analytics and Measurement
The Future

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New media marketing cheryl lawson

Notas del editor

  1. http://youtu.be/rx8m-nYRaGk
  2. http://pewinternet.org/Reports/2013/Social-media-users/The-State-of-Social-Media-Users.aspx
  3. http://www.youtube.com/watch?feature=player_embedded&v=g_EiaaWIsZ8
  4. https://plus.google.com/+GoogleGlass/photos