LinkedIn's History, Present and Recent Features

Taking a
Look at
LinkedIn’s
Past and Present
by CTN Consulting

www.ctnconsulting.com

Largest, most popular
professional/business
bus ess social networking site
focused on networking
and careers.
social Revenue generating pulling
cash from three main
streams: premium
networking subscriptions, corporate
solutions and ads.
platform (profitable since 2007*)
* Since it's not a publicly traded company, LinkedIn's revenue figures are
not available. Rumors of a billion dollar buyout began in 2008.

© CTN Consulting All Rights Reserved.
© CTN Consulting All Rights Reserved. www.ctnconsulting.com
www.ctnconsulting.com May 5, 2010
May 5, 2010

LinkedIn allows users to create your
personal brand , including a
profile page that resembles an
online resume.

Companies are also invited to create
profile pages.

Companies and Outside Recruiters
are offered services to help use
the websites network of people
to find the best talent for their
company.

Users can connect to other people
they know and trust through the
service.

© CTN Consulting All Rights Reserved. www.ctnconsulting.com May 5, 2010

Fast Fact

Based on six
degrees of
separation concept
but displays three
degrees on LinkedIn


LinkedIn started out in
the living room of co-
founder Reid Hoffman
in the fall of 2002.
The five original founders
were Reid Hoffman,
Allen Blue, Jean-Luc
Vaillant, Eric Ly, and
Konstantin Guericke.


Founders invited 300 of
their friends to join the
service.
Site went live May 5, 2003!

ONE YEAR LATER
END OF ITS END OF 2003
FIRST MONTH

4,500+ members
81,000+ 1,000,000+
members
members


65,000,000+ LinkedIn Members

Members in over 200 countries
170+ industries globally

A new member joins LinkedIn approximately every second,
and about half of the members are outside the US.

Executives from all Fortune 500 companies are LinkedIn
members.


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May 5, 2003 LinkedIn launched (affectionately referred to by employees as "Cinco de LinkedIn").

October 2003 n Sequoia invests $4.7M in financing 2006 March 2006 n LinkedIn reaches 5 million members
Year-End 2003 n LinkedIn ends 2003 with 81,000 March 2006 n LinkedIn members can be kept up to do
members and 14 employees. date with their connections, through the
newsfeed.
2004 April 2004 n LinkedIn marks its first major milestone Year-End 2006 n LinkedIn ends the year with 8 million
in reaching half a million members. members.
October 2004 n Greylock invests $10M in Series B
financing
Year-End 2004 n LinkedIn ends 2004 with 1.6 million 2007 March 2007 n LinkedIn Customer Service opens doors in
Omaha.
members and 33 employees.
April 2007 n LinkedIn launches its corporate blog
International members represent about
April 2007 n LinkedIn celebrates with 10 million
half of all members.
members
May 2007 n Office moved to Stierlin Ct in Mountain
2005 March 2005 n LinkedIn launches its first premium
View
service - LinkedIn Jobs. The service helps
September 2007 n LinkedIn reaches 15 million members
members use their network to find
employment opportunities. September 2007 n Profile Pictures
May 2005 n LinkedIn moves to Palo Alto. (To the October 2007 n LinkedIn UK membership surpasses 1 million
same building in which PayPal went members
public.) December 2007 n LinkedIn launches Intelligent Applications
August 2005 n LinkedIn launches subscription services. Platform
Year-End 2005 n LinkedIn ends 2005 with 4 million December 2007 n News product launches
members.

n Statistics n Investor n Global n Corporate n Services/Features n Partner


To download the timeline, please subscribe to our Mailing list: http://www.ctnconsulting.com/promos

LinkedIn Timeline (cont.)
20 January 2008 n Recruiter product launches 20 January 2009 n Targeted LinkedIn Polls

08 January 2008 n First LinkedIn International Office in London 09 January 2009 n LinkedIn and IBM Lotus Partner
January 2008 n LinkedIn for mobile launches (m.linkedin.com) January 2009 n LinkedIn speaks German
February 2008 n Members share status on LinkedIn April 2009 n LinkedIn launches the Grad Guide
May 2009 n LinkedIn celebrates it's 6th birthday with 600
Sharing LinkedIn News
cupcakes, and 40 Million members
March 2008 n LinkedIn celebrates 20 million members
June 2009 n LinkedIn launches native application for Palm Pre
March 2008 n LinkedIn Recruiter-Recruiter product makes waves June 2009 n LinkedIn names Jeff Weiner as the new CEO
in human resources everywhere
November 2009 n LinkedIn Launches New Recruitment Solution for
June 2008 n Bain Capital Ventures invests $53M Executive Search Firms & Recruiting Agencies
June 2008 n LinkedIn India celebrates 1 million members November 2009 n LinkedIn Partners with Twitter
July 2008 n LinkedIn en español November 2009 n LinkedIn and Blackberry Announce Partnership
July 2008 n The New York Times partners with LinkedIn November 2009 n LinkedIn and Microsoft Announce Partnership
September 2008 n CNBC partners with LinkedIn
November 2009 n LinkedIn appoints Clifford Rosenberg as Managing
October 2008 n 30 million members Director for Australia and New Zealand
October 2008 n Applications launch on LinkedIn - initial partners
November 2009 n LinkedIn Establishes Operations in India
include Amazon, Google, Wordpress, TripIt,
Twitter, Slideshare, Box.net, Typepad 20 January 2010 n LinkedIn appoints Eugenie van Wiechen as new
Dutch country manager, opens office in Amsterdam
October 2008 n LinkedIn raises $22.7 million from Goldman Sachs, 10
Bessemer, The McGraw-Hill Companies, and SAP March 2010 n LinkedIn membership surpasses 2 million in Canada
Ventures March 2010 n LinkedIn Expands Mobile Offerings with Global
October 2008 n LinkedIn launches Survey Business Release of Application for BlackBerry
November 2008 n LinkedIn launches in French April 2010 n LinkedIn names A. George "Skip" Battle to board of
directors and continues rapid company expansion
November 2008 n LinkedIn Events April 2010 n LinkedIn launches in Portuguese and continues to
expand its international footprint
November 2008 n Next Generation Search April 2010 n Italians get a local flavor of LinkedIn
Year-End 2008 n LinkedIn ends 2008 with 33 million members

n Statistics n Investor n Global n Corporate n Services/Features n Partner


LinkedIn was
launched before
MySpace (August
2003), Facebook
(2004), YouTube (2005)
& Twitter (2006).


Follow Companies - LinkedIn has made it
easier for users to connect with their favorites
companies with the launch of “Follow
Company,” a new feature that allows users to
get notifications about activity happening
from the companies they follow. (announced April 29)

A new, short lnkd.in URL - A new companion
to LinkedIn’s Twitter companion

Public vs. private: Complete control over who sees what you’re sharing, whether it’s
everyone, your connections, a group, or a specific individual.
Images and article excerpt: The chances of someone clicking through your shared
article are greater when you’ve images and brief excerpts pulled from the news article
or blog post. What you share looks great, and you can customize it completely.
See and delete your own posts: We’ve all dropped a typo into a status message. Now
you can quickly preview, edit, and delete before your connections see your creative
spelling.
Easily re-share: Like what you’re reading and want to re-share it? Share it with your
connections, your groups, or individuals – or all at the same time.
An improved off-site sharing experience: Try sharing to LinkedIn next time you’re
visiting popular news sites like the New York Times, for e.g. You’ll find that you’ll go
through a similar sharing experience I just described above.
Attribution: The re-shared article will give credit where credit is due by attributing
something you re-share to the person who shared it with you.
Shared items on your profile: By choosing to make selected shared items public, you
help profile viewers learn about your professional interests and expertise. Share often
to keep your profile fresh and relevant. (released April 21, 2010)


Start sharing on LinkedIn
-


140,000

117,109
120,000
UNIQUE AUDIENCE (000)

2008
100,000
2009
69,151

80,000 61,285
55,914
2010

42,147
60,000
24,940

20,109
40,000

16,457
15,815
13,876
13,858

13,599

11,525
7,877
20,000 520

0
Facebook Myspace.com Twitter.com LinkedIn Classmates Online

Source: nielsen


LinkedIn US Demographics

Income represents total household income.
100 index is internet average.

For the Period
covering
05/10/2009
through
05/04/2010


Are you new to LinkedIn? Or even
new to Social Networking as a whole?

No worries.
Visit the LinkedIn Learning Center which includes videos,
screenshots, and how-to’s.
http://learn.linkedin.com/new-users/

CTN Consulting can assist you in skipping the learning
curve that comes with any new platform.

Are you looking to better leverage your social
networks to maximize the return? Improve
your online presence? Create a great user-
experience with a new website? Contact
CTN Consulting today to take your business
to the next level.

Find out about our services:
www.ctnconsulting.com


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LinkedIn's History, Present and Recent Features

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LinkedIn's History, Present and Recent Features