Presentation for the CUBCCE 2017 - Conference on Business-University Cooperation in Central Europe 2017

1. Budapest, 4-5 December 2017
ÓBUDA UNIVERSITY, Bécsi út 96/B
How to understand eachother?
Can we build on the startup surge?
Márton Kis - Health Innovation Expert
Semmelweis University - Health Services Management Training Centre

2. HU Innovation performance
K+F ≠ I

3. Is there any problem here?
• Do we speak the same language? – academia, research,
industry, customers
• Do we speak at all? – communication, information exchange
• Is there a conflict of interest? – product, profit, publication,
patent
• Do we know what the customer wants? – unmet need vs
marketing
• Are we interested at all? – iidividual success vs community
interest
• Where is the (digital) ecosystem? – Society level, industry
level, team level, personal level
• Who is our customer? – Government, society, competitors,
supply and demand
• Personal interest – motivation, success, pride, impact,
position, power

4. Why do we innovate?

5. Do we have all the answers?
• Work overload
• Lack of experts
• Lack of motivation
• Lack of system level overview
• Fear of change
• Missing management skills
• Missing business skills
• Underdeveloped startup culture
• Lack of custumer orientation
• Lack of market focus
• Financing problems

6. Budapest, 4-5 December 2017
ÓBUDA UNIVERSITY, Bécsi út 96/B
Thank you for your attention!
Lets get to discussion
Márton Kis - Health Innovation Expert
Semmelweis University - Health Services Management Training Centre