1.
Immersive experiences?
Ian Forrester
Senior Firestarter, BBC R&D
@cubicgarden
@cubicgarden | https://twitter.com/bit_LAV/status/1141258445418565633

2.
Rethinking storytelling in the internet age
@cubicgarden | http://www.nehrlich.com/blog/2008/07/04/living-in-the-future/

3.
Future Experiences and Technology
@cubicgarden

4.
@cubicgarden

5.
xR experiences
@cubicgarden | https://www.youtube.com/watch?v=Y9BuKcNVKPY

6.
Latest VR experiences
@cubicgarden | https://www.youtube.com/watch?v=Y9BuKcNVKPY

7.
But... media has much more potential

8.
Object based media
@cubicgarden | https://www.flickr.com/photos/nickpiggott/5212959770

9.
Object based media
The idea behind ‘object-based’ media is that you take all the
assets for a given TV or radio show – the video clips, the
accompanying audio, any music soundtrack, and extras like
subtitles and sign language translations
wrap it up in useful metadata and then use software to ‘remix’
it as needed
@cubicgarden | https://www.flickr.com/photos/nickpiggott/5212959770

10.
Media
@cubicgarden | https://www.flickr.com/photos/adelinapeltea/9026208637/

11.
Metadata
Red Tile 2 x 1
Yellow Brick 1 x 1@cubicgarden

12.
The objects make the story
@cubicgarden

13.
New medium, new rules
@cubicgarden | https://www.bbc.co.uk/news/entertainment-arts-15524004

14.
Storytelling timeline
@cubicgarden

15.
Oral storytelling
@cubicgarden | http://www.flickr.com/photos/smcgee/234278571

16.
Immersive, engaging, participatory & adaptive
@cubicgarden | https://www.flickr.com/photos/140034174@N05/26077478920

17.
Immersive media for more than one

18.
Shared experiences
@cubicgarden | https://www.flickr.com/photos/cfccreates/10821335015

19.
Is this the end of the shared experience?
@cubicgarden

20.
This shared experience?
@cubicgarden | https://www.bbc.co.uk/news/entertainment-arts-15524004

21.
Or rather this experience
@cubicgarden | https://www.bbc.co.uk/news/entertainment-arts-15524004

22.
Or this one!
@cubicgarden | https://www.bbc.co.uk/news/entertainment-arts-15524004

23.
Really?
@cubicgarden

24.
Media has much more potential

25.
REALLY!
@cubicgarden | https://www.gizmodo.co.uk/2016/03/wearing-vr-goggles-on-rollercoasters-is-a-next-level-vomit-factory/

26.
Lessons from immersive theatre

27.
Engaging
@cubicgarden | https://www.punchdrunk.org.uk/sleep-no-more

28.
Adaptive
@cubicgarden | https://www.blasttheory.co.uk/

29.
Participatory
@cubicgarden | https://www.londontheatre.co.uk/theatre-news/news/immersive-zombie-experience-variant-31-to-have-world-premiere-in-the-west-end

30.
Immersive
@cubicgarden | https://www.vice.com/en_us/article/ywm8gk/dr-edson-burton-afrofuturist-immersive-theater-lost-astronaut

31.
Immersion beyond visual & audible

32.
We have more than 2 senses
@cubicgarden

33.
Touch and haptics
@cubicgarden | https://www.themoviedb.org/movie/333339-ready-player-one/images/backdrops?language=en-US

34.
Why haptics?
@cubicgarden | http://worrydream.com/ABriefRantOnTheFutureOfInteractionDesign/

35.
Force feedback haptics
@cubicgarden | | https://electronics360.globalspec.com/article/9368/latest-innovations-utilizing-haptic-technology

36.
Air vortex haptics
@cubicgarden | http://edition.cnn.com/2013/10/29/tech/innovation/feel-objects-in-thin-air/ | http://www.bris.ac.uk/news/2013/9817.html

37.
Ultrahaptics and Leapmotion
@cubicgarden | https://www.ultrahaptics.com/news/announcements/ultrahaptics-leap-motion/

38.
Electric Muscle Stimulation
@cubicgarden | https://19.re-publica.com/session/augmented-human-future-where-we-share-bodies-senses-machines

39.
Kinaesthetic media
@cubicgarden | https://www.bbc.co.uk/rd/blog/2011-03-designing-connected-media-spac

40.
Smell and the nose
@cubicgarden | https://www.youtube.com/watch?v=hF5WNXA6y2E | https://hiveminer.com/Tags/smellovision/Interesting

41.
Smell-o-vision hasn’t moved on...
@cubicgarden | https://en.wikipedia.org/wiki/Smell-O-Vision | https://www.wired.com/2011/07/4-d-movies/

42.
Scent in marketing has moved on
@cubicgarden | https://www.youtube.com/watch?v=snJnO6OpjCs | https://www.shopify.co.uk/retail/the-science-of-smell-how-retailers-can-use-scent-marketing-to-make-more-sales

43.
That new car smell
@cubicgarden | https://gizmodo.com/what-exactly-is-that-new-car-smell-5896801

44.
That new home smell
@cubicgarden | https://www.thisismoney.co.uk/money/mortgageshome/article-2748034/Estate-agents-reveal-tips-selling-property-adding-value.html

45.
Smells, memories and emotions
@cubicgarden | https://www.nytimes.com/2008/08/05/science/05angier.html | https://www.scientificamerican.com/article/why-do-smells-trigger-memories/

46.
Fragrance boxes
@cubicgarden | https://www.indiegogo.com/projects/moodo-the-smart-home-fragrance-box--2#/

47.
Taste
@cubicgarden | http://www.youtube.com/watch?v=TxvW4WMzcrA

48.
Taste
@cubicgarden |

49.
Taste
@cubicgarden | https://www.youtube.com/watch?v=DNz23XXLa1E | https://www.livescience.com/10457-smell.html
Researchers estimate 80 percent
of the flavors we taste come from
what we smell

50.
Space defines the experience
@cubicgarden | https://immerse.news/building-it-as-we-go-226f24086e86
“We’ve always worked really hard on making the space a
story as well. We want to keep making a space with a
narrative, work that sits alongside each other.”
- Dan Tucker, curator of Alternate Realities at Sheffield Doc/Fest

51.
The Limina experience
@cubicgarden |

52.
The living room of the future

53.
The Internet of things
@cubicgarden

54.
Perceptive Radio (2013)
@cubicgarden

55.
Your phone is the perceptive radio
@cubicgarden

56.
Perceptive podcasting
@cubicgarden | https://www.bbc.co.uk/rd/projects/perceptive-radio

57.
Reinventing podcasting
@cubicgarden | https://www.flickr.com/photos/giuseppemilo/14525042460

58.
Try it out and learn more...
@cubicgarden | https://espacio.fundaciontelefonica.com/evento/xr-fest-taller-como-impactar-a-tu-audiencia/?ide=65988

59.
Fully immersive experiences

60.
Devices working together with media
@cubicgarden | https://www.flickr.com/photos/schoschie/4294160420

61.
Dalek’s attack
@cubicgarden | https://www.slashgear.com/bbc-wifi-dalek-demos-internet-of-things-tv-potential-25198028/ | http://www.bbc.co.uk/blogs/researchanddevelopment/2011/11/tv-controlled-daleks---not-com.shtml

62.
Fully immersive but creepy experiences?
@cubicgarden | www.imdb.com/title/tt0119174/ - The Game (1997)

63.
Living room of the future
@cubicgarden | https://www.bbc.co.uk/rd/projects/living-room-of-the-future | https://www.britishcouncil.ba/en/the-living-room-of-the-future

64.
The living room of the future
www.imdb.com/title/tt0119174/ - The Game (1997)@cubicgarden | http://www.bbc.co.uk/rd/blog/2017-10-on-the-living-room-of-the-future | https://www.britishcouncil.ba/en/the-living-room-of-the-future

65.
@cubicgarden | https://www.youtube.com/watch?v=ZrNPwYZMS2w

66.
@cubicgarden | https://www.themoviedb.org/movie/565940-living-room-of-the-future-short

67.
@cubicgarden | https://www.bbc.co.uk/rd/projects/living-room-of-the-future

68.
@cubicgarden | https://www.bbc.co.uk/rd/projects/living-room-of-the-future

69.
@cubicgarden | https://www.bbc.co.uk/rd/projects/living-room-of-the-future
Living room in FACT Liverpool

70.
@cubicgarden
Living room in the V&A museum

71.
@cubicgarden
Living room in the Tate Modern

72.
@cubicgarden
Living room in Skope

73.
@cubicgarden
Living room in Skope

74.
@cubicgarden | https://www.bregroup.com/events/eventdetails.jsp?id=16149
Living room permanent display at BRE

75.
How is it created?
OBM
Adaptive
media
HDI
databox
IOT
Physical
devices
@cubicgarden | http://www.databoxproject.uk/

76.
Not too late to sign up...
@cubicgarden | https://espacio.fundaciontelefonica.com/evento/xr-fest-taller-como-impactar-a-tu-audiencia/?ide=65988

77.
Join the adaptive media community
@cubicgarden | http://storytellers.link

78.
@cubicgarden
Ian Forrester
@cubicgarden
ian.forrester@bbc.co.uk
Thank you for listening, questions?