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Plum Organics Packaging Design

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In my DMBA Operations class, my team was paired with Plum Organics. We were challenged by Plum’s VP of Innovation to create a packaging design for a line of toddler snacks that was more sustainable, cost effective, and eye catching.

In my DMBA Operations class, my team was paired with Plum Organics. We were challenged by Plum’s VP of Innovation to create a packaging design for a line of toddler snacks that was more sustainable, cost effective, and eye catching.

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Plum Organics Packaging Design

  1. 1. Stone Fruit Consulting Curt Rollison Elizabeth Korb Megan Cain Pablo Prieto Operations & Systems Class - DMBA - CCA
  2. 2. CORPORATE STRATEGY Plum seeks to offer a complete line of organic products ensuring healthy eating from the highchair to the lunchbox. ! Plum relies heavily on branding and packaging to feature it’s fruit and vegetable “forward” recipes that appeal to discerning mothers that want their children eating not only nutritious, but sophisticated and unique meals and snacks.
  3. 3. TO CREATE PACKAGING THAT IS MORE: SUSTAINABLE EYE CATCHING COST EFFECTIVE OUR CHALLENGE
  4. 4. RESEARCH
  5. 5. CURRENT COST
  6. 6. DEMAND FORECAST The Fiddlesticks anticipated volume is 500k units per year. There is a stretch goal to increase the volume to one million (annually). 500,000 1,000,0002x
  7. 7. SUPPLIERS
  8. 8. THE REVEAL
  9. 9. RECOMMENDATIONS CARDBOARD BOX ! Benefits: - Lower price ($) - Sustainable soy-based ink - Post consumer cardboard - Same sizes and filling process *OPTIONAL: BI-STICK WRAPER 15 Cents 11 Cents
  10. 10. TRI-BOX CARTON BOX ! ! Lower price ($) - Sustainable soy-based ink - Post consumer cardboard - Better user experience - Better shelf visibility. ! 13 Cents RECOMMENDATIONS
  11. 11. RE-SEALABLE STAND-UP POUCH ! ! Benefits: - Re-usable packaging - Better user experience - Attractive display option RECOMMENDATIONS 14 Cents
  12. 12. COST ANALYSIS
  13. 13. SOLUTION ANALYSIS
  14. 14. Three of the four designs are more eye catching and unique. SOLUTION ANALYSIS
  15. 15. Three of the four designs are more eye catching and unique. Three of the four designs are more sustainable. SOLUTION ANALYSIS
  16. 16. Three of the four designs are more eye catching and unique. Three of the four designs are more sustainable. All four of the designs are more cost effective. SOLUTION ANALYSIS
  17. 17. Thank you Operations Class - DMBA - CCA Elizabeth Korb Pablo Prieto Megan Cain Curt Rollison

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