1. Social Alchemy
Building your business using
the Power of Social Proof

2. An Interesting Insight Into Our Customers

3. An Interesting Insight Into Our Customers

4. A Quick Insight Into Your New Customer
We research Everything ONLINE

5. Online Ratings and Reviews Are Necessary

6. Online Ratings and Reviews Are Necessary

7. The Massive Tipping Point
• Our culture, for the first time ever in human history, can access local personal reviews from people they
know, at the exact time they are making their purchase.

8. When We Are Happy We Want To SHARE!

9. Every Rating and Review That You Get...

10. Your Online Rating
Is Now Part Of
Your Ranking!

11. Getting to Work
Putting the social shift to work
for you in your business

12. Social Alchemy
Who are your best past customers?
Customers that are now your friends.
Who are your Friends that you have done
Business with? Friends that are customers.
Value Partners
Remember the purpose of this exercise is to create a list of people you know that are happy
to give you a 5 star rating and review. The more you get, the better your results will be!
5 Simple Steps
1 Brainstorm Your Top Value Partners

13. Step 2
Copy the email we send you
Hey {Firstname}!
Hope all is well with you and your family!
I am running a test right now on my business and I am wondering if you can do me a favor.
I have been focusing all my work efforts lately on Local, Mobile and Social Marketing. Specifically my
Google business page.
Over the next 5 days I am testing what results I can get from getting 30 point reviews each day.
Can you take a couple of minutes today to leave me a 30 point rating and leave a little review for me?
Here is the link you need for my Google Places Page; Put your link here. (This is where you leave the
review)
Here is a link to a video I made for you that shows you how to go through the rating and review process.
http://cwjstone.com/google-places-ratings-and-reviews/
Here are a couple of samples for you to help save you some time.
Remember the Review Formula. Describe the customer that you want your reviews to attract.
1. Where I was.
2. The plan we followed
3. Where we are today.
If you have any questions please give me a call. You know the number 519.362.9389
Thanks! I really appreciate it.
Your Name
P.S - To say Thank You for taking your time I have put together a Facebook page to share financial
resources, market updates, home decor tips, local news and information to help keep you up to date
with mortgage news and rate updates. Feel free to Like the page here: LINK

14. Step 3
Replace the Example Testimonials
Hey {Firstname}!
Hope all is well with you and your family!
I am running a test right now on my business and I am wondering if you can do me a favor.
I have been focusing all my work efforts lately on Local, Mobile and Social Marketing. Specifically my
Google business page.
Over the next 5 days I am testing what results I can get from getting 30 point reviews each day.
Can you take a couple of minutes today to leave me a 30 point rating and leave a little review for me?
Here is the link you need for my Google Places Page; Put your link here. (This is where you leave the
review)
Here is a link to a video I made for you that shows you how to go through the rating and review process.
http://cwjstone.com/google-places-ratings-and-reviews/
Here are a couple of samples for you to help save you some time.
Remember the Review Formula. Describe the customer that you want your reviews to attract.
1. Where I was.
2. The plan we followed
3. Where we are today.
If you have any questions please give me a call. You know the number 519.362.9389
Thanks! I really appreciate it.
Your Name
P.S - To say Thank You for taking your time I have put together a Facebook page to share financial
resources, market updates, home decor tips, local news and information to help keep you up to date
with mortgage news and rate updates. Feel free to Like the page here: LINK

15. Step 4
Brainstorm Your Thank You Gift!
Hey {Firstname}!
Hope all is well with you and your family!
I am running a test right now on my business and I am wondering if you can do me a favor.
I have been focusing all my work efforts lately on Local, Mobile and Social Marketing. Specifically my
Google business page.
Over the next 5 days I am testing what results I can get from getting 30 point reviews each day.
Can you take a couple of minutes today to leave me a 30 point rating and leave a little review for me?
Here is the link you need for my Google Places Page; Put your link here. (This is where you leave the
review)
Here is a link to a video I made for you that shows you how to go through the rating and review process.
http://cwjstone.com/google-places-ratings-and-reviews/
Here are a couple of samples for you to help save you some time.
Remember the Review Formula. Describe the customer that you want your reviews to attract.
1. Where I was.
2. The plan we followed
3. Where we are today.
If you have any questions please give me a call. You know the number 519.362.9389
Thanks! I really appreciate it.
Your Name
P.S - To say Thank You for taking your time I have put together a Facebook page to share financial
resources, market updates, home decor tips, local news and information to help keep you up to date
with mortgage news and rate updates. Feel free to Like the page here: LINK

16. Step 5
Send the Email!
Hey {Firstname}!
Hope all is well with you and your family!
I am running a test right now on my business and I am wondering if you can do me a favor.
I have been focusing all my work efforts lately on Local, Mobile and Social Marketing. Specifically my
Google business page.
Over the next 5 days I am testing what results I can get from getting 30 point reviews each day.
Can you take a couple of minutes today to leave me a 30 point rating and leave a little review for me?
Here is the link you need for my Google Places Page; Put your link here. (This is where you leave the
review)
Here is a link to a video I made for you that shows you how to go through the rating and review process.
http://cwjstone.com/google-places-ratings-and-reviews/
Here are a couple of samples for you to help save you some time.
Remember the Review Formula. Describe the customer that you want your reviews to attract.
1. Where I was.
2. The plan we followed
3. Where we are today.
If you have any questions please give me a call. You know the number 519.362.9389
Thanks! I really appreciate it.
Your Name
P.S - To say Thank You for taking your time I have put together a Facebook page to share financial
resources, market updates, home decor tips, local news and information to help keep you up to date
with mortgage news and rate updates. Feel free to Like the page here: LINK

17. Support
• Lynn@cwjstone.com
• Chris@cwjstone.com
• Private Facebook Group