1. UXD IMMERSIVE
USER
RESEARCH
Deck created by Hong Qi, Donna Lichaw; Adapted &
taught by Christina Wodtke 11/13/13
1

2. USER RESEARCH
WHY IS USER
RESEARCH
NECESSARY?
3

4. 5
FREE YOUR MIND
“Iterative development of user
interfaces involves steady
refinement of the design based on
user testing and other evaluation
methods.”
http://www.nngroup.com/articles/iterative-design/

5. 7
USER CENTERED DESIGN PROCESS
UCD
Lean

6. 8
USER CENTERED DESIGN, LEAN, IT’S ALL THE SAME
GOOD DESIGN
Early Stage
Mature

7. USER RESEARCH
RESEARCH
METHODS
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8. EMAIL & ONLINE SURVEYS
https://qualaroo.com/
http://www.surveymonkey.com/

9. USER INTERVIEWS
12

10. CARD SORTING
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http://www.flickr.com/photos/tult/

11. CONTEXTUAL INQUIRY, FIELD
STUDIES, & ETHNOGRAPHY
14
http://www.flickr.com/photos/halversongroup

12. USABILITY TESTING
15
http://nform.com | http://uid.com

13. EYE TRACKING
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http://interactivevideo.com | http://smashingmagazine.com

14. A/B AND MULTIVARIATE TESTING
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http://janrain.com http://visualwebsiteoptimizer.com

15. DATA ANALYSIS
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16. 19
WHEN TO USE WHAT METHOD?
What do we know?
User Interviews
Contextual Inquiry, Field Studies & Ethnography
Diary & Journal Studies
Benchmark Usability Tests
Card Sorting
Surveys
How did we do?
Usability & Concept Tests
Eye Tracking
A/B & Multivariate Tests
Data Analysis
How are we doing?
Usability & Concept Tests
Eye Tracking
Diary & Journal Studies

17. 20
WHEN TO USE WHAT METHOD?
Question
Stage
Method
User Interviews
Contextual
Inquiry &
Ethnography
How do our users do [behavior or task]?
Learn
How should we organize our content so that people can
find what they need?
Learn
Card Sorting
What can we do better than our competitors?
Learn
Benchmark Usability Test
Build
Are users focusing on the part of the screen we want them
to focus on?
Meas
Eye Tracking

18. 21
WHEN TO USE WHAT METHOD?
Question
Method
Build
Is our mobile app easy to use on the go?
Stage
Field Studies
Meas Diary/Journa
ure l Studies
Build
Can our users easily add items to their shopping cart?
Meas
ure
Usability Test
What’s the best way to get people to add something to
their cart?
Measure
A/B or Multivariate Tests
Learn

19. USER RESEARCH
DIFFERENT
APPROACHES
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20. IN-LAB
24

21. TWITTER’S
USABILITY LAB
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https://secure.flickr.com/photos/kvans/5087072690/sizes/l/in/photostream/

22. REMOTE TESTING
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http://blog.mailchimp.com/remote-usability-testing-on-mobile-devices/

23. GUERRILLA TESTING
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24. LEAN UX
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25. 29
WHEN TO USE WHAT APPROACH?
$ is Not an Issue
In-Lab
Remote
No
Time
Lots
of Time
Guerrilla/Lean
$ is an Issue

26. USER RESEARCH
BEST
PRACTICES
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27. HOW MANY USERS TO TEST
You Only Need to Test 5 Users
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28. I WANT A FASTER HORSE!
33
http://www.flickr.com/photos/49024304@N00/4105700127

29. DON’T LEAD THE WITNESS
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30. 35
ACT LIKE A THERAPIST
WHAT DO YOU
THINK THAT
BUTTON DOES?

31. LISTEN
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32. SMILE. WITH YOUR EYES.
37
http://www.flickr.com/photos/sean-b/245744537

33. FOLLOW A SCRIPT
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Veer off-script,
but stay on track.
http://www.indiana.edu/~audioweb/T284/krug_questions.html

34. 39
RECORD EVERYTHING!
http://www.livescribe.com/smartpen/
http://silverbackapp.com/

35. DEBRIEF AFTER EACH INTERVIEW OR TEST
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36. ANALYZE: AFFINITY MAPPING
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37. ACTIVITY: Dive in
OBJECTIVES
1.Create a script
2.Pair
GROUPS
30 MINUTES
3.Each person interviews the other. Switch
4. Report back to the group what you
learned
5.Make a top ten

38. HEADER
Q&A
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