User Research 101
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From the recent class "Fundamentals of User Experience" given 12/13/2013 in NYC
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User Research 101
- 1. UXD IMMERSIVE USER RESEARCH Deck created by Hong Qi, Donna Lichaw; Adapted & taught by Christina Wodtke 11/13/13 1
- 2. USER RESEARCH WHY IS USER RESEARCH NECESSARY? 3
- 4. 5 FREE YOUR MIND “Iterative development of user interfaces involves steady refinement of the design based on user testing and other evaluation methods.” http://www.nngroup.com/articles/iterative-design/
- 5. 7 USER CENTERED DESIGN PROCESS UCD Lean
- 6. 8 USER CENTERED DESIGN, LEAN, IT’S ALL THE SAME GOOD DESIGN Early Stage Mature
- 8. EMAIL & ONLINE SURVEYS https://qualaroo.com/ http://www.surveymonkey.com/
- 11. CONTEXTUAL INQUIRY, FIELD STUDIES, & ETHNOGRAPHY 14 http://www.flickr.com/photos/halversongroup
- 12. USABILITY TESTING 15 http://nform.com | http://uid.com
- 13. EYE TRACKING 16 http://interactivevideo.com | http://smashingmagazine.com
- 14. A/B AND MULTIVARIATE TESTING 17 http://janrain.com http://visualwebsiteoptimizer.com
- 15. DATA ANALYSIS 18
- 16. 19 WHEN TO USE WHAT METHOD? What do we know? User Interviews Contextual Inquiry, Field Studies & Ethnography Diary & Journal Studies Benchmark Usability Tests Card Sorting Surveys How did we do? Usability & Concept Tests Eye Tracking A/B & Multivariate Tests Data Analysis How are we doing? Usability & Concept Tests Eye Tracking Diary & Journal Studies
- 17. 20 WHEN TO USE WHAT METHOD? Question Stage Method User Interviews Contextual Inquiry & Ethnography How do our users do [behavior or task]? Learn How should we organize our content so that people can find what they need? Learn Card Sorting What can we do better than our competitors? Learn Benchmark Usability Test Build Are users focusing on the part of the screen we want them to focus on? Meas Eye Tracking
- 18. 21 WHEN TO USE WHAT METHOD? Question Method Build Is our mobile app easy to use on the go? Stage Field Studies Meas Diary/Journa ure l Studies Build Can our users easily add items to their shopping cart? Meas ure Usability Test What’s the best way to get people to add something to their cart? Measure A/B or Multivariate Tests Learn
- 20. IN-LAB 24
- 21. TWITTER’S USABILITY LAB 25 https://secure.flickr.com/photos/kvans/5087072690/sizes/l/in/photostream/
- 24. LEAN UX 28
- 25. 29 WHEN TO USE WHAT APPROACH? $ is Not an Issue In-Lab Remote No Time Lots of Time Guerrilla/Lean $ is an Issue
- 27. HOW MANY USERS TO TEST You Only Need to Test 5 Users 31
- 28. I WANT A FASTER HORSE! 33 http://www.flickr.com/photos/49024304@N00/4105700127
- 29. DON’T LEAD THE WITNESS 34
- 30. 35 ACT LIKE A THERAPIST WHAT DO YOU THINK THAT BUTTON DOES?
- 31. LISTEN 36
- 32. SMILE. WITH YOUR EYES. 37 http://www.flickr.com/photos/sean-b/245744537
- 33. FOLLOW A SCRIPT 38 Veer off-script, but stay on track. http://www.indiana.edu/~audioweb/T284/krug_questions.html
- 35. DEBRIEF AFTER EACH INTERVIEW OR TEST 40
- 37. ACTIVITY: Dive in OBJECTIVES 1.Create a script 2.Pair GROUPS 30 MINUTES 3.Each person interviews the other. Switch 4. Report back to the group what you learned 5.Make a top ten
- 38. HEADER Q&A 43
Editor's Notes
- Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
- Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
- Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
- Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
- don’t show this slide
- Useful for gathering quantitative data For example, understanding how many people XYZ Don’t use for qualitative
- Better understand user’s behavior Often create personas based on data gathered - one type of model
- Interviewees are interviewed in their context, when doing their tasks, with as little interference from the interviewer as possible. Data should be gathered during interviews with little or no analysis, interview should result in raw data.
- Discovery Design Implementation Iteration
- Important: knowing what method to use depends on the questions you have at any given point in a project, product, or business Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
- Important: knowing what method to use depends on the questions you have at any given point in a project, product, or business Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
- don’t show this slide
- The thing about “lean” is it’s just another way of just saying “good” UX. UX is always about using the best tools and methods to produce the best outcome as efficiently as possible. But lean has gotten everyone to really hone in and focus on outcomes and desirability rather than just usability: What’s the bare minimum design we can test and measure? What is the bare minimum data we can gather to know we are or are not on the right track? Desirability and viability over just usability: “Would you pay for this?” “Would you sign up for this?”
- Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
- It’s not about what people WANT or LIKE, it’s about how they behave. If Ford was doing his due diligence, he would NEVER have asked people what they want – he’d observe how they behave and design a better solution. He did.
- LISTEN Show empathy Don’t answer questions with direct answers -- Boomerang questions with more questions
- LISTEN
- No joke. Put people AT EASE.
- Also, tell participants that you won’t offend them
- Cannot emphasize this enough. Take good notes! -- Ideally work in pairs – no more than two people Save good quotes
- Report on trends, not outliers Prioritize issues – you can't fix everything (more on that later in the semester when we talk about feature prioritization) Structure interviews for no more than 45min with breaks in between for debriefs and breathing
- for ethnography, interviews, etc: - analysis, coding - personas, etc. (personas later in the semester?)