E-Magnify 12th Annual Building a World-class Business Conference; Email marketing panel presentation (Strategies to effectively market your business online panel)

1. ABCs of eMail Marketing
Get Customers. Keep Customers. Get More Customers.
Carol Wolicki, Director of Marketing
cwolicki@ennect.com - 412.586.1480 x 645
www.ennect.com

2. Why Companies Fear eMail Marketing
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3. Don’t Fear eMail Marketing
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4. Types of Email Marketing
• Welcome letters
• eNewsletters
• Order confirmations
• Event invites
• Promotions
• Contests
• Polls/surveys
• News (e.g., alumni)
• Alerts
• Fund-raising
• Crisis communications
www.ennect.com

5. How Do I Build an Email List ?
• Website
www.ennect.com

6. How Do I Build an Email List ?
• Website
• Blog
www.ennect.com

7. How Do I Build an Email List ?
• Website
• Blog
• Special Events
www.ennect.com

8. How Do I Build an Email List ?
• Website
• Blog
• Special Events
• Call Center
www.ennect.com

9. How Do I Build an Email List ?
• Website
• Blog
• Special Events
• Call Center
• Classes & Programs
www.ennect.com

10. How Do I Build an Email List ?
• Website
• Blog
• Special Events
• Call Center
• Classes & Programs
• Reception Desk
www.ennect.com

11. How Do I Build an Email List ?
• Website
• Blog
• Special Events
• Call Center
• Classes & Programs
• Reception Desk
• Joint Marketing
www.ennect.com

12. How Do I Build an Email List ?
• Website
• Blog
• Special Events
• Call Center
• Classes & Programs
• Reception Desk
• Joint Marketing
• Contests
www.ennect.com

13. How Do I Build an Email List ?
• Website
• Blog
• Special Events
• Call Center
• Classes & Programs
• Reception Desk
• Joint Marketing
• Contests
• Gift Shop
www.ennect.com

14. Email Best Practices
To: Personalize it!
From: Identify yourself
Subject: Make it compelling
www.ennect.com

15. Email Best Practices
To: Personalize it!
From: Identify yourself
Subject: Make it compelling
Short & sweet – 1 scroll
www.ennect.com

16. Email Best Practices
To: Personalize it!
From: Identify yourself
Subject: Make it compelling
Short & sweet – 1 scroll
5-7 reasons to click
www.ennect.com

17. Email Best Practices
To: Personalize it!
From: Identify yourself
Subject: Make it compelling
Short & sweet – 1 scroll
5-7 reasons to click
Educate / engage
www.ennect.com

18. Email Best Practices
To: Personalize it!
From: Identify yourself
Subject: Make it compelling
Short & sweet – 1 scroll
5-7 reasons to click
Educate / engage
Be CAN-SPAM compliant
www.ennect.com

19. Email Best Practices
To: Personalize it!
From: Identify yourself
Subject: Make it compelling
Short & sweet – 1 scroll
5-7 reasons to click
Educate / engage
Be CAN-SPAM compliant
Reinforce your brand
www.ennect.com

20. Email Best Practices
To: Personalize it!
From: Identify yourself
Subject: Make it compelling
Short & sweet – 1 scroll
5-7 reasons to click
Educate / engage
Be CAN-SPAM compliant
Reinforce your brand
Beware image blocking!
www.ennect.com

21. Email Best Practices
To: Personalize it!
From: Identify yourself
Subject: Make it compelling
Short & sweet – 1 scroll
5-7 reasons to click
Educate / engage
Be CAN-SPAM compliant
Reinforce your brand
Beware image blocking!
Measure & Optimize
www.ennect.com

22. About Ennect
4 tools, 1 easy toolkit
Shared list management
CAN-SPAM safeguards
Pay-for-usage or subscription pricing
Insightful reports
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