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Globalizing Your Web App
Pulling your head out of the sand and
reaching the global market
Definitions
Globalization          g11n

Internationalization   i18n

Localization           l10n

Translation
Selling It To The Boss
375 million native
 English speakers

 1.5 billion English
speakers worldwide

6.6 billion worldwide
     population
What to Translate/Localize
 Static Copy              URL’s

 Dynamic Data             Graphics

 Dynamic Data in Static   Text in Graphics
 Copy
                          Flash
 Forms
                          Ajax
 Error Messages
                          Content
Design Considerations
Verbosity level

Breaking your layout

Busting your buttons
You’ve got your Portuguese in
my English!
Site Architecture


Separate pages in a site

Separate sites

Per user
The Geekery
Programming It
Is your programming        Transliteration for
language ready?            search engine storage

Database ready?            File vs. Database

Develop in English         Performance

Same English, different
translations

Data in the translations
Finally, Translations!

In-house

Service

User

Multiple Dialects
Final Considerations


Advertising Platform

Geo-targeting

International Law
Avast, ye mateys!
Credits
http://www.elda.org/en/proj/scalla/SCALLA2004/
shaeler.pdf

http://www.techcrunch.com/2007/08/09/who-is-
cloning-who-business20-try-again/

http://languify.com/

http://www.w3.org/International/questions/qa-i18n

http://www.speakeasy.org/~jmabel/intl1.htm

http://www.flickr.com/photos/gadl/237122671/in/
set-72157594279945875/

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Globalizing your web application

Notas del editor

  1. \n
  2. W3C Definition\nl10n is the adaptation to meet the language/cultural requirements of a specific target market \nl10n includes date, time, currency, symbols, icons, colors\ni18n == g11n is development and design that enables of localization\n\n
  3. Why localize?\n
  4. Declining US Dollar\n
  5. If you don’t build it, someone else will\n
  6. non-native english - I’ll use it if I have too.\n22% non english speakers\nApple market share is only 8.1%\n
  7. English is the lingua franca of programming\n\n
  8. Before we enable our application to be localized and translated, let’s look at our needs.\nContent is text and pictures, local celebrities, culture, etc.\n
  9. Some languages such as German and Spanish are 30% more verbose on average\n
  10. Separating user’s content from each other\n
  11. Is your site informational?\nUGC/Social Network?\nScreenshots of each????\nWe are building a backend that supports multiple sites\n
  12. \n
  13. \n
  14. Lucene\nInvestigate other languages\nScreenshot of database queries\nGettext\n
  15. A service is the most professional\nShopify - user\nmechanical turk\nlanguify.com\nWe are in house\n
  16. \n
  17. Contests only in the United States\n
  18. Ready for Talk like a Pirate day\n
  19. \n