2. ••• EUROPAGES: ••• SUMMARY
6 KEY MILESTONES
••• ABOUT EUROPAGES
2010
EUROPAGES: 6 KEY MILESTONES ............................................................ 02
A B2B PLATFORM WITH A LARGE AUDIENCE ................................................... 04
AN AUDIENCE MAINLY EUROPEAN ................................................................. 05
AN AUDIENCE OF DECISION MAKERS ............................................................. 06
PRODUCT CATALOGUE AN AUDIENCE FROM ALL INDUSTRY & SERVICE SECTORS ................................... 07
EUROPAGES. STRONG RETURN ON INVESTMENT ............................................................... 08
•••
LAUNCHED ON
THOUSANDS OF PRODUCTS FINDIT: A POWERFUL TOOL TO SHOW RESULTS ................................................ 09
2008
ARE PUBLISHED ONLINE
PREMIUM MEMBERSHIP
WEBSITE: A NEW LAYOUT .......................................................................... 10
E*CARD: FIRST STEP TO GREAT VISIBILITY ..................................................... 12
NEW WEBSITE E*PAGE: A SECOND WEBSITE ..................................................................... 14
VIDEO: A DISTINCT ADVANTAGE ................................................................... 16
PRODUCT CATALOGUE: SHOWING PRODUCTS .................................................. 18
ADDITIONAL & PRIORITY KEYWORDS ............................................................. 20
2007 •••
MYEUROPAGES: ACCESS STATS AT ANYTIME ............................................... 22
BANNER: A HORIZONTAL CONTEXTUAL DISPLAY ............................................... 24
•••
SKYSCRAPER: A VERTICAL CONTEXTUAL DISPLAY ............................................. 26
EUROPAGES
100% WEB ONLY SPONSOR: A PERFECT FIT FOR VIDEO & ANIMATED ADS ..................................... 28
1999 •••
VIP BOX: A SMALL RECTANGLE WITH GREAT VISIBILITY ..................................... 30
15 LANGUAGE PRODUCT DETAILS & PRICES ................................................... 32
1 LANGUAGE PRODUCT DETAILS & PRICES ..................................................... 34
LAUNCH OF THE PACK OPTIONS ........................................................................................ 36
•••
1995
EUROPAGES DISPLAY ADVERTISING ............................................................................... 37
MARKETPLACE
1982
•••
LAUNCH OF THE
RELEVANCY & RANKING: KEYS TO A GREATER VISIBILITY ................................... 38
WEBSITE IN
FIRST PRINT ISSUE OF
5 LANGUAGES PURCHASE ORDER ................................................................................... 42
THE EUROPAGES
DIRECTORY TERMS & CONDITIONS .............................................................................. 43
PRODUCTION SHEET ................................................................................. 44
02 EUROPAGES 2011 • 03
3. ••• A B2B PLATFORM WITH ••• AN AUDIENCE MAINLY
A LARGE AUDIENCE EUROPEAN
Each month, millions of professionals visit the EUROPAGES websites. The size of the Most of the EUROPAGES visitors are Europeans, however the Asian audience is growing
audience puts EUROPAGES amongst the top visited B2B websites in Europe. strongly. Almost all visitors are looking for products, services, suppliers or business
partners from EU.
Europe • 78,7%
3M 6,8M
Asia • 10,1%
South America • 4,4%
Africa • 3,9%
North America • 1,5%
UNIQUE VISITORS SEARCHES
/ MONTH / MONTH Other countries • 1,3%
Source: Sitestat, 2010 Source: OpinionWay (1,182 questionaires), 2009
04 EUROPAGES 2011 • 05
4. ••• AN AUDIENCE OF DECISION ••• AN AUDIENCE FROM ALL
MAKERS INDUSTRY & SERVICE SECTORS
The last survey conducted by OpinionWay (www.opinion-way.com) showed that EUROPAGES visitors come from all business sectors and 1/3 work in the manufacturing
EUROPAGES visitors are made of professionals. Most of whom are decision makers in sector (industry) and 1/3 in the business services sector.
the buying process.
Owner/Manager
of company • 79%
Business services • 34%
Sales dept
executive/employee • 8% Manufacturing • 31%
Purchase dept Wholesale trade • 13%
executive/employee • 2%
Marketing dept Distribution • 9%
executive/employee • 3%
Retailing • 4%
Administration dept
executive/employee • 7% Others • 9%
Other functions • 1%
Source: OpinionWay (1,182 questionaires), 2009 Source: OpinionWay (1,182 questionaires), 2009
06 EUROPAGES 2011 • 07
5. ••• STRONG RETURN ON ••• FINDIT: A POWERFUL TOOL
INVESTMENT TO SHOW RESULTS
Each month, the 23,000 EUROPAGES customers (members) are viewed by millions of FindIt is a proprietary statistics tool developed by EUROPAGES which allows sales
visitors. E*Card Views on result pages indicate the global visibility of customers, whereas representatives to provide clients up-to-date figures on EUROPAGES audience (visits,
E*Page Views indicate the number of times the company profile is visited. Clicks Out are searches, click rate …). Furthermore, it allows customers to be informed of their own
actual visits to customers’ websites coming from EUROPAGES users. individual statistics and to measure their return-on-investment.
PAYING MEMBERS
45,9M
E*CARD VIEWS
/ MONTH
1,4M 0,8M
E*PAGE VIEWS CLICKS OUT
/ MONTH / MONTH
Source: Sitestat, 2010
08 EUROPAGES 2011 • 09
6. ••• WEBSITE: A NEW LAYOUT ••• WEBSITE: A NEW LAYOUT
EUROPAGES ADOPTS NEW LAYOUT FOR IMPROVED WEBSITE NAVIGATION
Navigation is one of the most important aspects of a web design and when it comes to
navigating a website, simplicity is a good thing. The objective is to give users a better
reading experience and a quicker access to content. The EUROPAGES website’s look
and feel has been modified and re-designed to be simpler, leaner and more user-friendly.
• The website is easier to understand and navigation is faster. Non-essential graphical
details and unnecessary text elements have been removed.
• Sharper forms lightens web pages and improves performance.
• Less colour, shorter texts and more pictures are used for a better reading experience.
• New value-added content is posted on the homepage like the “New Products”
thumbnails that lead directly to customers’ catalogues or the “Busiest Sectors” section that
pilot search engine crawlers to deep inner pages, upgrading the website search engine
optimization.
10 EUROPAGES 2011 • 11
7. ••• E*CARD: FIRST STEP TO ••• E*CARD: FIRST STEP TO
GREAT VISIBILITY GREAT VISIBILITY
IN 2011, ADS BECOME E*CARDS
EUROPAGES shows a lot more content than any regular directory. Even entry-level
customers get several keywords and their description text is translated into 15 languages.
They all have a link to their website and may show their products online. Former ads did
not provide as much as the E*Card.
• Less links: Easier reading for users and less work for search engine crawlers. 2 links
lead to the member’s E*Page: one on the company name and one on the ‘info and contact’
link. 2 links lead to the member’s website: one on the logo and one on the ‘www.URL’ link.
The website address is visible benefiting users and search engine crawlers.
• Less pictures: Pages without images are lighter which is better for web performance.
The pic of the flag has been removed.
• No contact info: All contact details have been removed in order to restrict the number of
links (phone, mobile, fax, address, zip code, email). They can be accessed on the E*Page.
• Longer text: More content (2 full text lines) is visible on E*Cards and there is no
100 character restriction, this is better for users as well as for search engine crawlers.
• Headings, structured keywords, free keywords and brands are grouped: It is less
confusing and a better reading experience to be presented with all relevant words grouped
together.
• Relevant product titles are displayed: When a query matches a product name, it is
shown on the E*Card. This gives great visibility to product catalogues and certainly helps
to obtain a better return on investment.
Note: members are free to choose any combination of keywords they wish (the term “keywords” includes headings,
structured keywords, free keywords and brand names. One condition; each E*Card must include at least 1 heading for
classification purposes. Free keywords are specifically chosen by customers and translated into 15 languages, they must
use the Latin alphabet only (no Cyrillic characters, Chinese ideograms or Arabic alphabet), they are restricted to 60
characters (including spaces) and special characters are not allowed (Eg. “;”). Brand names are not translated and
customers must have the right to use the brands on their E*Cards.
12 EUROPAGES 2011 • 13
8. ••• E*PAGE: A SECOND WEBSITE ••• E*PAGE: A SECOND WEBSITE
IN 2011, THE BUSINESS CARD GIVES WAY TO THE E*PAGE
The E*Page provides more space for content (5 tabs) than what the Business Card used to
offer. The Homepage tab displays the main elements and can be used as a hub to
navigate, the Company details tab shows details about the company (company
organization, map and key figures), the Products tab lists all products, the
Documentation tab hosts pictures, .pdf documents and website links and the Contacts
tab contains all necessary contact info. The E*Page is truly a second website.
• Longer description text: The description text is 1,000 characters long in the original
version (mother tongue of the country). All membership packs now have a
320-character-long text on all language versions of the EUROPAGES website.
• More translations: E*Pages are translated into 15 languages: English, French, German,
Italian, Spanish, Dutch, Portuguese, Greek, Danish, Swedish, Finnish, Russian, Polish,
Turkish and Chinese.
• Larger visibility: All E*Pages are published on the EUROPAGES network of 26 websites!
Europages.it, Europages.co.uk, Europages.de, Europages.es, Europages.fr, Europages.nl
and 20 others...
• Additional content: Members can show their video online. They can include detailed
information about their company, e.g. its organization, size, turnover, incoterms and all
useful commercial information. They can upload pictures (JPEG, GIF. 700x400 pixels max.
50Kb max), .pdf documents (2 MB max.) and deep links to their website.
• Various contact elements: The number of contact elements on the E*Page is defined
according to the type of membership pack. The choice is entirely up to the member. He can
use a combination of a land line, a mobile line, a fax line and an email address. However, it
is highly recommended to use at least 1 email address because most requests come from
emails.
• Map positioning: A map is automatically generated from the member’s address.
14 EUROPAGES 2011 • 15
9. ••• VIDEO: A DISTINCT ADVANTAGE ••• VIDEO: A DISTINCT ADVANTAGE
PAYING MEMBERS CAN UPLOAD THEIR VIDEOS FOR FREE ON
EUROPAGES
Customers can increase the popularity of their company and embed up to 10 videos on
their E*Page via their myEUROPAGES account. Free of charge! Businesses use videos to
make their content more interactive. Statistics reveal the popularity of embedding videos
in websites and their substantial impact on company’s sales figures. The embedded video
does the job of converting visitors into leads.
• Up to 10 videos per E*Page.
• Free upload and free display.
• 3 easy steps to show a video on an E*Page:
1) Create an account on any online video platform (Youtube, Yahoo! Video, Dailymotion,
Episodic, Vzaar, Kewego, Youku, Rambler… there is a lot of choice). It takes 5 minutes to
complete and it’s free. (Disclaimer: There are hundreds of online video platforms and
EUROPAGES cannot guarantee compatibility with all of them.)
2) Upload the video. This takes less than 40 minutes to complete depending on the size of
the video. Of course, the video must be available on the member’s computer to start the
upload.
3) Copy the embed code and paste it in the myEUROPAGES account concerned.
1 minute to complete. That’s it. The video is ready to be played on your E*Page.
• Only paying members can publish videos on their E*Page: A valid email address is
necessary to receive a login and password, which will enable the member to access his
myEUROPAGES account.
16 EUROPAGES 2011 • 17
10. ••• PRODUCT CATALOGUE: ••• PRODUCT CATALOGUE:
SHOWING PRODUCTS SHOWING PRODUCTS
The majority of B2B buyers start their research online and product information is
one of the most useful content in the decision making process.
The B2B buying process can take up to months to finalize as B2B decision makers go
through a long process of scrutiny prior to deciding on the potential suppliers. Most
purchase decisions begin with partially defined needs and online research is a common
first step. Online content can be a powerful influence at these early stages. Once a
shortlist of suppliers has been identified, the final decision will be made based on an
evaluation of all available information. Product and pricing information are by far the most
valuable for a professional buyer.
• There are 2 ways to publish products on EUROPAGES:
1) Crawl: A program crawls the member’s site and grabs the product image and
description in an automated way putting it into a structured database, it is then shown on
the E*Page. The products must be online and accessible to crawlers. EUROPAGES
cannot crawl products published with Adobe Flash Player or in Acrobat .pdf format.
2) XML: The member works directly with EUROPAGES to create an XML file from his
product catalogue. The catalogue or list of products must be available in a structured
digital form (eg. Excel). Printed catalogues, text files (Word or .txt) or Acrobat .pdf formats
are not suitable. XML is a good solution for those members whose products are not on
their website or cannot be crawled, when the member wants to provide EUROPAGES a
different list of products than on their website, when they want to make a precise selection
of products or when they want to supply EUROPAGES with an extensive list of items.
• Pricing: The price for creating a product catalogue varies according to the number of
products. The price is the same for crawl and XML.
• Language options: Only 1 catalogue in 1 language can be published on the E*Page.
EUROPAGES only supports catalogues in English, French, German, Italian, Spanish or
Dutch. If the member has a catalogue in English it will be published on the English
E*Page. If the member has a catalogue in 2 languages, he would have to choose which
one will be published on his E*Page.
18 EUROPAGES 2011 • 19
11. ••• ADDITIONAL & PRIORITY ••• ADDITIONAL & PRIORITY
KEYWORDS KEYWORDS
Additional keywords Priority keywords EUROPAGES CAPITALIZES ON RANKING
A member can increase his ranking by using additional or priority keywords. R.O.I.
increases with ranking. A Premium member has more keywords than any other member,
this brings a better ranking in search results and therefore more E*Card and E*Page
Views. Consequently, he receives many more visits on his website (clicks out) than other
customers. This is why EUROPAGES is adding new measures to boost their customers’
ranking.
• Additional keywords: When a paying member has chosen the keywords included in his
pack to appear on his E*Card, he still has the possibility of upgrading the ranking of his
E*Card. In order to improve visibility, 1 or several Additional keywords can be added to the
E*Card. The Additional keyword can be a heading, a structured keyword, a free keyword
or a brand. When Additional keywords are free keywords they are translated into 15
languages.
Example: A Medium Pack has a ranking of 2675 points. If the customer puts
Additional keywords, he adds ranking points to his pack. An Additional keyword is
worth 45 ranking points. For example, with 5 Additional keywords the customer adds
225 ranking points to his pack (5 x 45).
• Priority keywords: A second option to add ranking to E*Cards. The paying member who
wants to upgrade his ranking without adding new keywords to his pack can add extra
ranking points to his existing keywords. These keywords with extra ranking are called
Priority keywords (PK) and bring increased ranking value to the E*Card. The Priority
option can be associated with headings, structured keywords, free keywords or brands.
Example: A Medium Pack has a ranking of 2675 points. If the customer transforms
some of his keywords into Priority keywords, he adds ranking points to his pack.
A Priority keyword is worth 35 ranking points. For example, with 5 Priority keywords
the customer adds 175 ranking points to his pack (5 x 35).
20 EUROPAGES 2011 • 21
12. ••• MYEUROPAGES: ••• MYEUROPAGES:
ACCESS STATS AT ANYTIME ACCESS STATS AT ANYTIME
MYEUROPAGES ACCOUNT IS MADE FOR STATS AND A LOT MORE
A myEUROPAGES account is created for each member, he receives a login and
password allowing him to log in whenever necessary (his account is available online 24/7)
to consult his statistics, to check his subscription, to ask for modifications on his keywords,
description text or address, to complete his business info or to upload new videos or
product pictures.
• Access is free and the account is secure: Members can freely consult their account.
The login and password allows them to access their own space on myEUROPAGES in
complete security.
• Complete access to detailed statistics reports: Stats are updated every month.
Webanalytics are powered by Nedstat tools (www.nedstat.com). Statistics are provided
using Nedstat tags which are placed on every E*Card and E*Page and reports are
engineered with Cognos software (IBM, www-01.ibm.com/software/data/cognos) then
placed on members accounts. Reports describe key indicators like E*Card Views,
E*Pages Views, Clicks Out and Emails. Figures can be sorted and detailed by country.
EUROPAGES provides these figures in a complete transparent way. Members can
measure their visibility from exposure on EUROPAGES and their return on investment.
• Sensitive requests for modification are processed offline: When a member asks for
a change on his E*Page (address, keyword, text, products …) his request goes directly to
the EUROPAGES customer support department. These changes are sensitive and cannot
be done online.
• All other requests for modification are processed online: Videos, images and
business info can be uploaded, edited and modified online.
22 EUROPAGES 2011 • 23
13. ••• BANNER: A HORIZONTAL ••• BANNER: A HORIZONTAL
CONTEXTUAL DISPLAY CONTEXTUAL DISPLAY
Banners are horizontal, rectangular advertisements that are displayed every time a query
string matches 1 of the headings associated with the Banner. The fact that Banners are
not displayed randomly but match specific queries ensure them a better click rate than
non-contextual banners which appear everywhere on the web.
Leaderboard (728x90 px)
• 2 formats:
full Banner (468x60 pixels) or a Leaderboard (728x90 pixels)
Full Banner (468x60 px) JPEG, animated GIF or Flash
20Kb max.
• Banners are published on top of the result page.
• Banners can be sold in association with an E*Card or they can be sold as a standalone
product.
• There is no limit to the number of headings that can be associated with Banners
provided they are chosen from the EUROPAGES Headings Classification System.
• Only 1 Banner can be displayed on the page at one time. They rotate and change when
the page is refreshed. The probability for a Banner to appear improves with the number of
headings purchased.
• Banners are published on all 26 language versions of the EUROPAGES website.
However EUROPAGES does not translate Banners. Customers may provide a translated
image per language version.
• Banners include activating a link to the customer’s website.
• They are published for a period between 1 to 12 months.
24 EUROPAGES 2011 • 25
14. ••• SKYSCRAPER: A VERTICAL ••• SKYSCRAPER: A VERTICAL
CONTEXTUAL DISPLAY CONTEXTUAL DISPLAY
Skyscrapers are vertical, rectangular advertisements that are displayed every time a query
string matches 1 of the headings associated with the Skyscraper. The fact that
Skyscrapers are not displayed randomly but match specific queries ensure them a better
click rate than non-contextual skyscrapers which appear everywhere on the web.
• 2 formats:
regular Skyscraper (120x600 pixels) or a wide Skyscraper (160x600 pixels)
JPEG, animated GIF or Flash
20Kb max.
• Skyscrapers are published on the right side of the result page.
• Skyscrapers can be sold in association with an E*Card or they can be sold as a
standalone product.
• There is no limit to the number of headings that can be associated with Skyscrapers
provided they are chosen from the EUROPAGES Headings Classification System.
• Only 1 Skyscrapers can be displayed on the page at one time. They rotate and change
when the page is refreshed. The probability for a Skyscraper to appear improves with the
number of headings purchased.
• Skyscrapers are published on all 26 language versions of the EUROPAGES website.
However EUROPAGES does not translate Skyscrapers. Customers may provide a
Skyscraper Wide Skyscraper translated image per language version.
(120x600 px) (160x600 px)
• Skyscrapers include activating a link to the customer’s website.
• They are published for a period between 1 to 12 months.
26 EUROPAGES 2011 • 27
15. ••• SPONSOR: A PERFECT FIT ••• SPONSOR: A PERFECT FIT
FOR VIDEO & ANIMATED ADS FOR VIDEO & ANIMATED ADS
The Sponsor is a medium rectangular advertisement which is displayed on the
homepages of the EUROPAGES website. This format has a strong visual impact, it is well
adapted for Flash animated graphics and is perfectly suited for original advertising
messages like video ads. With the rise in quality designs for video advertising on the
Internet, video ad results are greater than other formats. This is a handy format easy to
integrate into a site, easy to read and rewarding for both the EUROPAGES website and
the customer.
• Format:
300x250 pixels
JPEG, animated GIF, Flash or Video
Sponsor (300x250 px) 30Kb max.
• Sponsors are published on the right side of homepages and are non-contextual with
search. They are best suited for big accounts that have no specific target but instead build
their brand image around a broad exposure to an international B2B audience.
• Sponsors are sold separately per homepage and customers may purchase several
homepages.
• Up to 4 customers may share this space in rotation. However a customer has the
possibility to appear “exclusively” on the homepage. In this case, he would purchase all
4 spaces.
• The Sponsor includes activating a link to the customer’s website.
• The Sponsor is sold for a minimum period of 1 month. Booking is made by contacting
the EUROPAGES sales support service who will check availability. The reservation must
be made in advance of the publishing date and customers have 2 weeks to confirm the
purchase after which the booking is cancelled.
28 EUROPAGES 2011 • 29
16. ••• VIP BOX: A SMALL RECTANGLE ••• VIP BOX: A SMALL RECTANGLE
WITH GREAT VISIBILITY WITH GREAT VISIBILITY
The VIP Box is a small rectangular advertisement which is displayed on the homepages of
the EUROPAGES website. Its simplicity combined with direct exposure on the website
homepage brings good results and a good return/cost ratio. This format has a good visual
impact and is well adapted for simple animation and targeted messages.
• Format:
120x60 pixels
VIP box (120x60 px) JPEG, animated GIF, Flash or Video
30Kb max.
• VIP Boxes are published on the right side of homepages and are non-contextual with
search. They are best suited for companies wanting to target a B2B audience and to
advertise certain brands.
• VIP Boxes are sold separately per homepage and customers may purchase several
homepages.
• Up to 8 customers may share these spaces in rotation.
• The VIP Box includes activating a link to the customer’s website.
• The VIP Box is sold for a minimum period of 1 month. Booking is made by contacting the
EUROPAGES sales support service who will check availability. The reservation must be
made in advance of the publishing date and customers have 2 weeks to confirm the
purchase after which the booking is cancelled.
30 EUROPAGES 2011 • 31
17. ••• 15 LANGUAGE ••• PRICES
PRODUCT DETAILS
2011 SALES OFFER STARTER ACCESS ENTRY ECONOMIC MEDIUM PREMIUM
Prices €490 €972 €1,465 €1,975 €2,675 €3,580
S E A R C H- R E A C T I V E ELEMENTS
Simple headings and structured keywords and / or free keywords and / or brands 8 10 14 19 24 33
Company name (100 characters max. spaces included) yes yes yes yes yes yes
Original text (company description) yes yes yes yes yes yes
… original language 1 1 1 1 1 1
… number of characters 1000 1000 1000 1000 1000 1000
Translated text (company description)* yes yes yes yes yes yes
… translated languages 15 15 15 15 15 15
… number of characters 320 320 320 320 320 320
C ONTACT FEATURES
E-mail and / or Phone number and / or Mobile number and / or fax number 3 4 8 12 16 20
I NFOR MA TI ON ELEMENT S
Link(s) to Website (URL) 1 1 2 2 3 3
Documentation: possibility to add elements on E*Page (images and / or .pdf and / or URLs) 10 10 10 10 10 10
Possibility to add Business information on E*Page yes yes yes yes yes yes
" DI R E C T T R A D E" S E R V I C E F E A T U R E S
Unlimited access to "Classifieds" yes yes yes yes yes yes
MEMBER LOYALTY FEATURES
Unlimited access to myEUROPAGES account (login & password necessary) yes yes yes yes yes yes
Possibility to update business information, videos, images, .pdf and URLs yes yes yes yes yes yes
L O G O, M A P A ND ADDRESS
Logo 100x100 pixels • 10 KB max.
Postal address yes yes yes yes yes yes
Map yes yes yes yes yes yes
* The E*Page is translated into English, French, Italian, Spanish, German, Dutch, Portuguese, Greek, Swedish, Danish,
Finnish, Polish, Russian, Turkish & Chinese). EUROPAGES must receive the 320-character text in English or French to send
to translation. The process takes up to 3 weeks to complete.
32 EUROPAGES 2011 • 33
18. ••• 1 LANGUAGE ••• PRICES
PRODUCT DETAILS
2011 SALES OFFER STARTER ACCESS ENTRY ECONOMIC MEDIUM PREMIUM
Prices €196 €403 €586 €790 €1,070 €1,432
S E A R C H- R E A C T I V E ELEMENTS
Simple headings and structured keywords and / or free keywords and / or brands 8 10 14 19 24 33
Company name (100 characters max. spaces included) yes yes yes yes yes yes
Original text (company description) yes yes yes yes yes yes
… original language 1 1 1 1 1 1
… number of characters 1000 1000 1000 1000 1000 1000
Translated text (company description) no no no no no no
… translated languages - - - - - -
… number of characters - - - - - -
C ONTACT FEATURES
E-mail and / or Phone number and / or Mobile number and / or fax number 3 4 8 12 16 20
I NFOR MA TI ON ELEMENT S
Link(s) to Website (URL) 1 1 2 2 3 3
Documentation: possibility to add elements on the E*Page (images and / or .pdf and / or URLs) 10 10 10 10 10 10
Possibility to add Business information on E*Page yes yes yes yes yes yes
" DI R E C T T R A D E" S E R V I C E F E A T U R E S
Unlimited access to "Classifieds" yes yes yes yes yes yes
MEMBER LOYALTY FEATURES
Unlimited access to myEUROPAGES account (login & password necessary) yes yes yes yes yes yes
Possibility to update business information, videos, images, .pdf and URLs yes yes yes yes yes yes
L O G O, M A P A ND ADDRESS
Logo 100x100 pixels • 10 KB max.
Postal address yes yes yes yes yes yes
Map yes yes yes yes yes yes
34 EUROPAGES 2011 • 35
19. ••• PACK OPTIONS ••• DISPLAY ADVERTISING
2011 SALES OFFER 2011 SALES OFFER
A DDIT IONAL KEY WORD 1 LANGUAGE 1 5 LA N G U A G ES BANNER PRICE
From 1 to 30 Additional keywords €18 €45 Price per month per Main heading €100
From 31 to 50 Additional keywords €14 €35 Price per month per Additional heading(s) €50
From 51 to 100 Additional keywords €10 €25 Minimum required €300
> 100 Additional keywords €8 €15 SKYSCRAPER
PRIORITY KEYWORD Price per month per Main heading €100
From 1 to 30 Priority keywords €14 €35 Price per month per Additional heading(s) €50
From 31 to 50 Priority keywords €10 €25 Minimum required €300
From 51 to 100 Priority keywords €8 €20 S P O N S O R (monthly price per homepage - 4 slots available - rotation) 1 SLOT 4 S LO T S
> 100 Priority keywords €6 €15 en-English €1,100 €2,640
PRODUCT CA TALOGUE L A N G U AG E S P RODUCT S fr-French €700 €1,680
From 0 to 200 €300 it-Italian €450 €1,080
Crawling member's website for
en, fr, de, es-Spanish, de-German, zs-Simplified Chinese €250 €600
products (1 language) or providing
it, es, nl
support to create XML file from a From 201 to 500 €500 ru-Russian €200 €480
(1 catalogue per
structured database of products
E*Page) pt-Portuguese, gr-Greek €150 €360
(ERPs, CSV, XLS, XML …)
500 to 10,000 €800
pl-Polish, tu-Turkish, ar-Arabic, nl-Dutch €100 €240
bg-Bulgarian, lt-Lithuanian, ro-Romanian, cs-Czech, hu-Hungarian,
lv-Latvian, se-Swedish, zh-Traditional Chinese, sl-Slovenian, dk-Danish, €50 €120
et-Estonian, fi-Finnish, no-Norwegian
VIP B O X (monthly price per homepage - 8 slots available - rotation) 1 SLOT
en-English €700
fr-French €450
it-Italian €300
es-Spanish, de-German, zs-Simplified Chinese €150
ru-Russian €100
pt-Portuguese, gr-Greek, pl-Polish, tu-Turkish, ar-Arabic, nl-Dutch €80
bg-Bulgarian, lt-Lithuanian, ro-Romanian, cs-Czech, hu-Hungarian,
lv-Latvian, se-Swedish, zh-Traditional Chinese, sl-Slovenian, dk-Danish, €50
et-Estonian, fi-Finnish, no-Norwegian
36 EUROPAGES 2011 • 37
20. ••• RELEVANCY & RANKING: ••• RELEVANCY & RANKING:
KEYS TO A GREATER VISIBILTY KEYS TO A GREATER VISIBILTY
• The primary model behind web search on EUROPAGES is based on textual • The secondary model is based on ranking where E*Cards are positioned on result
relevancy and E*Cards are displayed when contextually relevant to queries: pages according to their ranking value: According to this model the E*Card with the
According to this model, when the keyword of an E*Card matches perfectly the query best ranking value (the most expensive) appears in the first position and so on down the
(perfect match) while the keyword of another E*Card matches only partially the query page. When there is an equal match between 2 paid E*Cards it is the ranking value that
(partial match) the best relevancy goes to the first E*Card. When the most relevant decides which E*Card is in the upper position.
E*Card belongs to a less paying member, or even a free member, it is positioned above In that case for example a Premium E*Card is positioned above a Medium E*Card.
the less relevant E*Card even if the less relevant E*Card is more expensive and has a And if there is an equal match between a paid E*Card and a free E*Card the paid
higher-ranking value. E*Card always appears first.
Search rules: Relevancy depends on 2 main criteria, the type of • Content brings both relevancy and ranking: Paid E*Cards bear more content
matching and the nature of the element of the E*Card which (keywords and text) than free E*Cards. And Premium E*Cards bear more content than
matches the query. lower ranking packs. This gives them more chance to match queries than lower paying
E*Cards or free E*Cards, guaranteeing a better ranking. This is why the most important
Here is their order: E*Cards get more visibility and more clicks than other customers.
E XACT MATCH - PAID E * CA R D
E*Page views (x axis), E*Card views (y axis), Clicks-out (size of the bubble)
1 Headings > structured keywords > free keywords > free brands 90,000
2 Description text
3 Company name 80,000
E XACT MATCH - FREE E * CA R D
70,000
4 Headings > structured keywords > free keywords
5 Company name Premium
60,000
E*CARD VIEWS
P ARTIAL MATC H - PAID E * CA R D
6 Headings > structured keywords > free keywords > free brands 50,000
7 Description text
8 Company name
40,000
Medium
P ARTIAL MATC H - FREE E * CA R D 30,000
9 Headings > structured keywords > free keywords
Economic
10 Description text 20,000
11 Company name Entry
FUZZY MATCH - PAID E * CA R D 10,000 Access
12 Headings > structured keywords > free keywords Starter
13 Description text 500 1,000 1,500 2,000 2,500
FUZZY - E * CA R D
E*PAGE VIEWS
MATCH FREE
14 Headings > structured keywords
15 Description text Source: Sitestat, 2010
38 EUROPAGES 2011 • 39
21. ••• RELEVANCY & RANKING:
KEYS TO A GREATER VISIBILTY
• 2011 Ranking Table: Here is the number of ranking points for E*Cards in 2011. Ranking
is based on price list. A Premium E*Card costs €3,580 and has 3,580 ranking points.
However, if the price proposed to a customer is lower than the price list, the E*Card keeps
its ranking point capital anyway.
For example, when a €3,580 Premium E*Card is sold with a 10% discount, the final price
is €3,222 but the number of ranking points remain the same i.e. 3,580 ranking points.
Premium 2011 E*CARD RANKING POINTS
3,580
Medium
2,675
Economic
1,975
Entry
1,465
Access
972
Starter
490
Rich free
100 Regular free
1
Note: Ranking points are displayed on the lower right side of the E*Page
Ranking bonus for loyalty: EUROPAGES adds ranking points for renewed E*Cards,
as a bonus for their loyalty, 10% of additional ranking points are automatically added to
the E*Card.
For example, a Premium pack that bears 3,580 ranking points receives 358 bonus
ranking points on renewal (10%) which makes a total of 3,938 points. Other measures
bring additional ranking value. Paid options like Additional keywords, Priority keywords
or Product catalogues add more ranking points to E*Cards.
40 EUROPAGES 2011 • 41