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Simple Sales Tactic To Create A
Better Revenue Stream
Whether it be an online or
offline business, creating a
revenue stream to increase
customer lifetime value is a
goal for every small business.
So what’s a funnel? It’s a
breadcrumb trail where each
breadcrumb gets bigger and
bigger as the customer
purchase more and more.
www.cynthiakocialski.com
How do you do this?
Create a series of products
or services that increase in
price. Customers enter the
funnel at the top and this is
where the least expensive
products are found. At the
bottom of the funnel are the
most expensive products.
www.cynthiakocialski.com
Simple Sales Tactic To Create A
Better Revenue Stream
You want to move your customer
from the smaller purchases to the
larger ones. With each purchase,
the customer gains more trust
and becomes more comfortable
with your business; which makes
it easier for the customer to
purchase larger value items. This
will increase the customer
lifetime value.
www.cynthiakocialski.com
Simple Sales Tactic To Create A
Better Revenue Stream
Top consultants and experts
are masters at this funnel. They
may offer a free seminar or
give a free speech. But as I’ve
said before, one should always
get something in return for free
or a discount – although not
monetary. A free event is an
opportunity to collect names
and email addresses.
www.cynthiakocialski.com
Simple Sales Tactic To Create A
Better Revenue Stream
Here’s a couple of tips on free. If your
aim is to be world class, provide free
what your average competitor is
charging for. Another tip is to
consider changing the wording of a
“free consultation” to “perspective
client interview”. People equate “free
consultation” with just another way of
saying sales call. Whereas an
interview gives them the impression
you are going to be discussing their
issues and problems.
www.cynthiakocialski.com
Simple Sales Tactic To Create A
Better Revenue Stream
What comes after the freebie? If
you have a book, it could be getting
this customer to purchase it for less
than $25. Next, it could be
purchasing an online training
course or perhaps a CD set for
$100. From there, the customer
might move onto a 2-day workshop
for $500 or a $50 per month
membership site. This may be
followed by private consulting work.
www.cynthiakocialski.com
Simple Sales Tactic To Create A
Better Revenue Stream
Here’s the lesson. It’s okay to have
similar products at the top of the
funnel. For example, it’s common for
someone to have authored a book,
created an audio, or even made a
DVD – all with exactly the same
information, just in different formats.
However, once the customer goes to
the next level, the follow-on products
need to be complementary or more
in-depth than the previous ones.
www.cynthiakocialski.com
Simple Sales Tactic To Create A
Better Revenue Stream
Share your PASSION and KNOWLEDGE with world.
Get published on
Start-Up Entrepreneurs’ Blog
www.cynthiakocialski.com

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Simple sales tactic to create a better revenue stream

  • 1. Simple Sales Tactic To Create A Better Revenue Stream Whether it be an online or offline business, creating a revenue stream to increase customer lifetime value is a goal for every small business. So what’s a funnel? It’s a breadcrumb trail where each breadcrumb gets bigger and bigger as the customer purchase more and more. www.cynthiakocialski.com
  • 2. How do you do this? Create a series of products or services that increase in price. Customers enter the funnel at the top and this is where the least expensive products are found. At the bottom of the funnel are the most expensive products. www.cynthiakocialski.com Simple Sales Tactic To Create A Better Revenue Stream
  • 3. You want to move your customer from the smaller purchases to the larger ones. With each purchase, the customer gains more trust and becomes more comfortable with your business; which makes it easier for the customer to purchase larger value items. This will increase the customer lifetime value. www.cynthiakocialski.com Simple Sales Tactic To Create A Better Revenue Stream
  • 4. Top consultants and experts are masters at this funnel. They may offer a free seminar or give a free speech. But as I’ve said before, one should always get something in return for free or a discount – although not monetary. A free event is an opportunity to collect names and email addresses. www.cynthiakocialski.com Simple Sales Tactic To Create A Better Revenue Stream
  • 5. Here’s a couple of tips on free. If your aim is to be world class, provide free what your average competitor is charging for. Another tip is to consider changing the wording of a “free consultation” to “perspective client interview”. People equate “free consultation” with just another way of saying sales call. Whereas an interview gives them the impression you are going to be discussing their issues and problems. www.cynthiakocialski.com Simple Sales Tactic To Create A Better Revenue Stream
  • 6. What comes after the freebie? If you have a book, it could be getting this customer to purchase it for less than $25. Next, it could be purchasing an online training course or perhaps a CD set for $100. From there, the customer might move onto a 2-day workshop for $500 or a $50 per month membership site. This may be followed by private consulting work. www.cynthiakocialski.com Simple Sales Tactic To Create A Better Revenue Stream
  • 7. Here’s the lesson. It’s okay to have similar products at the top of the funnel. For example, it’s common for someone to have authored a book, created an audio, or even made a DVD – all with exactly the same information, just in different formats. However, once the customer goes to the next level, the follow-on products need to be complementary or more in-depth than the previous ones. www.cynthiakocialski.com Simple Sales Tactic To Create A Better Revenue Stream
  • 8. Share your PASSION and KNOWLEDGE with world. Get published on Start-Up Entrepreneurs’ Blog www.cynthiakocialski.com