Over the past couple of months, the world has experienced unprecedented change. From the COVID-19 pandemic to the Black Lives Matter movement, organizations and leaders have to had to pivot quickly – in many cases changing their business strategy overnight. In our last webinar, we discussed the four drivers we believe are transforming the world of work, and how businesses will need to operate moving forward. But how do you, as a leader, reconcile those implications with the day-to-day decisions that must be made and tasks that need to get done? Over the next several weeks, we will explore five focus areas to address in your future planning, and what they mean for leaders and organizations across different regions and industries – starting with Rethinking the Future of Work.  In this quick webinar you'll learn how to: Ask the right questions as your organization evolves. Align leaders on what the future looks like. Strengthen trust with employees.

1. Proprietary and Confidential. Not for reproduction or distribution without prior written consent.
FROM CRISIS TO
Momentum:
Webinar Series
RETHINKING THE FUTURE OF WORK
June 17, 2020
Proprietary and Confidential. Not for reproduction or distribution without prior written consent.
Cheryl Ferguson Andy Rugeroni

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Hello and welcome!
Cheryl Ferguson.
CO-FOUNDER & PRESIDENT
Andy Rugeroni.
PRINCIPAL

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Operating as
Omnicom Group’s
global Change
Consultancy
21
YEARS
Percentage of core
Daggerwing clients
in the Fortune 500
70%
FORTUNE 500
Breadth of countries
where Daggerwing has
worked with clients
over the past 3 years
35
COUNTRIES
*2019 ALM Intelligence Vanguard report
*
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100 DAYS.

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WE JUST WANT TO GO
BACK TO NORMALFORWARD.

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Rethinking vision, philosophy and strategy
CHANGING
Customor Needs and
Behaviors
CHANGING
Operating Model and
Processes
CHANGING
Employee Expectations

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HOW ARE WE
EVOLVING TO
BECOME WHO WE
NEED TO BE FOR
OUR PEOPLE (TOO)?
HOW CAN WE HELP
PEOPLE LEADERS
MORE EFFECTIVELY
LEAD THEIR TEAMS
MOVING FORWARD?
HOW WILL WE
STRENGTHEN TRUST
WITH OUR PEOPLE
AND ARTICULATE
THE ROLE THEY CAN
PLAY IN OUR
SHARED FUTURE?
1 2 3

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HOW ARE WE EVOLVING
TO BECOME WHO WE
NEED TO BE FOR OUR
PEOPLE (TOO)?
Question #1

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Employees are demanding
flexibility forever and action now
59% 77%
…of workers
want to continue
working from
home even when
it’s safe.
…of people think
that companies need
to make decisions in
the interests of their
communities

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Change from the bottom up…is colliding with a cocktail of other
pressures; brave decisions are needed

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Anticipate needs
using data
empathetically
Look at the world
through their eyes
Commit to accelerate
Purpose-led change
TAKEAWAY 1
Get ahead of what your employees want; and take bold action
Make big decisions
about the employee
experience

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HOW CAN WE HELP
PEOPLE LEADERS MORE
EFFECTIVELY LEAD THEIR
TEAMS INTO THE FUTURE?
Question #2

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Only 3 of these 4 points are true…
Engaged
employees are
more productive
and profitable
1
Helping
employees
connect to a clear
corporate
direction increases
employee
engagement
2
BEFORE Covid-
19, only 22% of
employees
strongly agreed
their leaders had
a clear direction
for the company
3
100 days later,
leaders and
employees all
have a clear,
shared vision of
the future
4

14. Proprietary and Confidential. Not for reproduction or distribution without prior written consent.
“People leaders…
THIS is your moment!”

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69% 38%of employees say
the COVID-19
pandemic is the
most stressful
event of their
professional lives…
of employees are
“engaged” … the
highest value in
employee
engagement in the
last 20 years
yet …

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Make people
leaders feel
prepared
Focus people
leaders on their
strengths
Strongly signal
empathy TO your
people leaders
TAKEAWAY 2

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HOW WILL WE STRENGTHEN
TRUST WITH OUR PEOPLE
AND ARTICULATE THE ROLE
THEY CAN PLAY IN OUR
SHARED FUTURE?
Question #3

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IT DOESN’T STOP
WITH LEADERS.
YOU MUST BRING YOUR
EMPLOYEES ALONG TO DRIVE
CHANGE FORWARD.

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It for sure starts with your
employees. Without showing
authentic care for your
employees, I don’t do
anything as the chief
executive of this company.”
- Alan Jope, CEO Unilever
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Back to their roots:
belonging and connection
U-turn on Black Lives
Matter after backlash
Being true to Purpose and caring for employees as tough
decisions are made is challenging

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Restate your Vision
and Purpose – has it
changed?
Help employees
connect what the
business is doing to
the new reality
Build trust through
empathy, action and
calling out where
you’ve got it wrong
Create the environment
and opportunities so
supporting your Vision
and Purpose is easy
TAKEAWAY 3
While the world has changed, human behavior hasn’t;
take employees on the journey to earn trust

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HOW ARE WE
EVOLVING TO
BECOME WHO WE
NEED TO BE FOR
OUR PEOPLE (TOO)?
HOW CAN WE HELP
PEOPLE LEADERS
MORE EFFECTIVELY
LEAD THEIR TEAMS
MOVING FORWARD?
HOW WILL WE
STRENGTHEN TRUST
WITH OUR PEOPLE
AND ARTICULATE
THE ROLE THEY CAN
PLAY IN OUR
SHARED FUTURE?
1 2 3

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Questions?

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JOIN US IN TWO WEEKS AS WE
CONTINUE OUR CRISIS TO MOMENTUM
WEBINAR SERIES ON:
“DOUBLE DOWN ON
CULTURE”

25. Proprietary and Confidential. Not for reproduction or distribution without prior written consent.
THANK YOU
Cheryl Ferguson
CONTACT INFO
cferguson@daggerwinggroup.com
Andy Rugeroni
arugeroni@daggerwinggroup.com
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