ancillary texts in action

1. Ancillary texts in action
After creating an designing my ancillary texts, I’ve decided to take it a step further and
actually put them into to action to see whether they work sucsessfully.I’m going to
gather different methods of advertsiment,some I researched earlier on, on my blog
and input my digipak/magazine advert and see how they would look in action.
I’ve chosen all types of different media across the board. As a modern day society who
consumes media constantly, I thought it would be beneficial to gather as many social
music platforms as possible that are widely used, and see how my product works on
them.
I’ve chosen the most popular platforms of social media to advertise my products on,
the ones where its globally accessible for everyone worldwide. And the platforms that
allows Web 2.0 to generate feedback and excitement for when its relaesed,as this will
allow demand to be created, while at the same time creating a fan base. I've chosen:
Street/Bus Stop Billboards;Bus Adverts;Global Billboards;Phone Apps;Instagram;HMV
Store;Itunes;Spotify;Twitter and Youtube.
Not only will this allow me to see whether they work and are conventional, it will allow
me to see how other adverts would be put out, and give me an opportunity to asses
whether the product itself is worthy and successful of being released.

2. Itunes Library
Itunes is one of the biggest platforms for music online. It stores,orangises,allows you downloads new
music/pre order them in efficient way. Because of this, it's a very successful platform for music and is
used by millions worldwide. Having this is mind, it gave me the idea to almost want to test out my
product on their platform. It’s such a big social media platform, I've decided to advertise my digipak
within it to show advertising of my product. As you can see, my digipak is circled in red, alongside all
the other existing albums. I waned to see how it would look against existing products, as if it were
actually to be released on Itunes itself. I really like the way it looks, I feel it instantly stands out from
the rest. The bold colours and wacky pattern allow it to be seen instantly. I asked a friend to look as a
second opinion and get her to tell
me which cover jumps out the
most. She said mine, and she has
never seen any of m products
before, so this was really reassuring.
Itunes was my main priority of
testing my ancillary texts in action,
purposely based on its global
usuage.I could upload Lola next
week if I wanted to and it would be
accessible worldwide if it was
searched, the same a celebrity
artist could be. And I really liked the
idea of that. Having it visually in the
Itunes library was also a good
opportunity for me to base my

3. Own criticism on it once more. As a user of Itunes myself, I wanted to look at it as if I was
browsing for my music personally. And see if it grabbed my attention, which it did. The thing I
liked about it most was the way it was unique to the rest of them. When looking at the other
products on there they’re all quite plain or ae of full frontal shots, or some abstract idea.
Where as mine shows a snapshot of the artist, leaving the album to look almost quite
mysterious and intriguing. This was my plan, as I want it to draw people in visually while still
being quite ambigious,and feel I achieved this.

4. Phone Library
My next point of action was to see how my album cover
looked on personal phone library's as many people
consume music from their phone and are always flicking
through songs and changing them over. Having a phone
myself I'm always looking through deciding what song
to put on. And usually I'm draw n depending on the
content of the song and how it looks. As you can see
here I’ve embedded my digipak alongside others within
a phone library. Against all the other front cover, I feel
mine has the design that stands out most.
I wanted this to be the case in the sense if someone was
playing a song or flicking through their phone library
with friends, I’d want them to choose ‘Lola’ or aim for
them to ask what its about due to them being so
intriguing-and I feel I've achieved this. As a working
product I deem it successful comparing it to the rest of
the albums featured within the image. I'm really happy
with how it’d look in a phone library, although the icons
are small I really feel the reason why ‘Lola’ works is
because of its design and the fact that although
small,you can still see everything you need, which some
of the other don’t allow you to do.

5. HMV Music Store
Here below is my digipak in action within an actual worldwide branch that is HMV.I wanted
to visually place my ancillary text here because, this is the place where it would be first
hand bought and where consumers would be able to pick it up, while its surrounded by
many other albums. As a new artist I wanted my album to work mostly on its eye capturing
capabilities to draw consumers in, here espically.This because most customers are often
inclined to stay safe with artists in the charts that they have heard of before and pick there
album up and go. While this still being the case I would want my album to be placed quite
central and within the stacks. This is
Because I would want my ancillary
texts to have the best chance to
stand out. As a physical product with
In stores packaging can be a very big
selling point and I tried to keep this
Is mind when creating them. Looking
At it in action now alongside the
other albums I think it works well
In standing out and gives good
competition against leading artists
Albums who are next to, which is
really pleasing.

6. Twitter
Here I’ve created a twitter account for my artist to promote and advertise the upcoming
album, I've created an account using the actual digipak image as the icon and tweeted a
promotional tweet out to get the release date out for when its coming out generating
feedback and a fan base prior to the release in the hope of generating a better selling
outcome for when it is released. I created a little tag ‘#LOLaettes’ a popular way of
generating fans quickly, a technique I’ve seen lots of artists do. It gives their fan base a name
and makes them feel worthy, almost creating a little army of fans, very beneficial to the
success of an artist, so I thought by creating a hashtag it would be a really good idea.

7. Bus Adverts and Large Billboards
I decided to make a little extra promotional banner
that may appear on the side of buses, it continues
the theme of my ancillary texts just in a
manipulated way. I really like the way it looks, the
simplicity and large bold use o the lips is intriguing
and lets you know the album name and the
release date leaving the rest up to the consumer to
delve deeper and go and look for the album itself.
This is an example of my magazine advert in use
on billboards in a different country. I wanted to
see how it worked against global adverts and
see if it was still a good advert.I’m really happy
with how it looks from far away and how the
main feature image stands out even from a
distance. The simplistic colours contrasted
against the bright pink work really well and
allow my ancillary texts to function in a
professional way.

8. Bus Stop Bill Boards
Here is my magazine advert for the release of my album posted at a bus stop billboard. I
decided to test my ancillary texts here as it’s a place of advertisement that is seen very
frequently, whether you have access to social media or not.Also,its an opportunity for my
advert to stand alone without any competition near it.Giving me the opportunity to see how
it looks, and whether id stop at read it.My contrasting colour scheme gives it that eye
capturing vibe and the simplistic design leaves you wanting more. Something I really wanted
to achieve. I'm really happy with the successfulness of the advert.