First Session in the Westcoast Social Media workshop

1. West Coast Social Media Workshop Session 1 Greymouth 29 September – 1 October 2010

2. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Your objectives… … my aims.

3. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Produce Market Distribute Diversify Develop brand loyalty Growth through word of mouth/advertising Pull marketing

4. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Pull marketing online – build it and they will come? produce market word of mouth Brand loyalty Small community saturation www. .com letterhead signage business cards advertising newsletter

5. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Push marketing – push traffic to your site 3 500 000 or 83.1% of New Zealanders are internet users 915 000 of these users are using broadband http://www.internetworldstats.com/pacific.htm#nz

6. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: http://icannwiki.org/Domain_Statistics .com domain names July 1998 – 1 879 734 .com domain names March 2003 – 22 626 562 Web statistics

7. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: National Library web harvest 2010 http://bit.ly/aClg8r NZ second level web statistics

10. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Six degrees of separation? Social networking and rural communities

11. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane The social media spectrum

12. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane The SN egg timer