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Lead Generation
                          Playing the Numbers Game




                                              @dakno

Tuesday, February 7, 12
Increase
         Traffic
         This is often one of the most expensive & time
         consuming ways to grow your business.




Tuesday, February 7, 12
Increase
         Visitor to Lead
         Percentage
         This is typically one of the easiest and most cost
         effective things to do!




Tuesday, February 7, 12
Increase
         Lead to Client
         Percentage
         This often means refining both the quality of the
         lead and the follow up system.




Tuesday, February 7, 12
.5% - 2% of leads
                          convert to clients




Tuesday, February 7, 12
If calling
                          8-10 times
                          in the first
                          2 weeks


                          5%
Tuesday, February 7, 12
Tuesday, February 7, 12
Tuesday, February 7, 12
Increase
        Visitor to Lead
        Percentage
        & Increase Lead
        Quality

Tuesday, February 7, 12
Avoiding The Tire Kickers




Tuesday, February 7, 12
Most web traffic
                          is one and done!




Tuesday, February 7, 12
“I’ll follow up with an email”
                                       “Let’s chat on Tuesday”
        “Let’s touch base in a few days”
                                 “Want to do lunch Friday?”




Tuesday, February 7, 12
Tuesday, February 7, 12
Not Leads. Actual Visits.




Tuesday, February 7, 12
3000 Monthly Visits
                             50% One Time Visits

                           1500 Visitors are
                           “One and Done”




Tuesday, February 7, 12
1500 Wasted
          Opportunities




Tuesday, February 7, 12
But they didn’t interact?




Tuesday, February 7, 12
How do I contact someone if I
                don’t have their email?




Tuesday, February 7, 12
You have a wealth of
     information about your visitors.
         You just don't realize it.




Tuesday, February 7, 12
You can build a marketing list of
        anyone who comes to your site.
        Even if they never
        interact or fill out a form.
                   •Sellers
                   •Buyers
                   •Relocating
                   •Foreclosure




Tuesday, February 7, 12
Tuesday, February 7, 12
Retargeting

Tuesday, February 7, 12
Tuesday, February 7, 12
Tuesday, February 7, 12
Tuesday, February 7, 12
Tuesday, February 7, 12
Tuesday, February 7, 12
Staying
                   Top
                   Of
                   Mind

Tuesday, February 7, 12
Best practices for
                           lead generation



Tuesday, February 7, 12
Tuesday, February 7, 12
General Search

                           Automated
                           Evaluations

Tuesday, February 7, 12
Stop
                    focusing
                    on trophy
                    keywords

Tuesday, February 7, 12
Change
                          the Rules
                          The “big guys”
                          can’t compete on
                          a hyperlocal level



Tuesday, February 7, 12
Be confident that you are reaching your
                          target audience




Tuesday, February 7, 12
dakno.com/download

                          @dakno


Tuesday, February 7, 12
Tuesday, February 7, 12

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Online Lead Generation for Real Estate Agents