1. Many charities are not adequately communicating with donors and are failing to properly thank donors for their contributions. 2. Modern donors expect more personalized, prompt, and two-way communication through various channels like email, social media, mobile phones, rather than traditional letters. 3. A study found that most charities were slow to thank donors for their contributions or did not properly record donor contact information, highlighting a need for improved donor communications.

1. Donor Communications The Good, The Bad, And The Downright Ugly.

2. Some Unsubstantiated Assertions

3. 1. Most of us just aren’t good enough at donor communications

4. 2. When we think about donor communications, we still think about this…

6. … rather than this …

7. DONOR CHARITY Communication: A Two Way Thing

8. … or even any of this …

10. 3. Most of our supporters aren’t really supporters in the way we imagine

11. “ I never open the envelopes I am sent from Concern -even though I have a small standing order with them. They represent parcels of guilt. Who wants that when they get in the door after work?”

13. Going back to the very beginning…

15. The Donor Experience The joys of giving money away in Ireland today

17. How to say Thank You [Donors want it to be PERSONAL and PROMPT]

22. … and how not to say Thank You…

23. The computers take over…

24. Automaton responses…

26. Of course, if you don’t know who I am, it’s kinda hard to say Thank You

30. How long does it take to say Thank You ?

38. Mind Your Language…

43. Look at things from their point of view…

64. [email_address] Tel: 086 8274509 www.askdirect.ie