1. An introduction to myGeoBook Maps and applications on web, social media and mobile Need More information? To get a proposal for your next web or mobile app please contact: Martin Pedersen +44 (0)75 9053 2943 mpedersen@myGeoBook.com

2. Contents My background Mapping today Challenges Benefits to your clients & your brand Examples What does it take to implement IDEAS you can take away & test Next steps

3. My background IT and business Entrepreneur Started career at largest mapping company in the world Help companies by providing strategic IT services and implementation Passion for technology, mapping and social media Our references include: Danish Queen

4. Mapping today Most well-known providers of “mapping” for consumers: Today there’s a growing demand for geo-location services. As a result, brands and their marketing agencies are trying to work out how they can engage with consumers and leverage this new technology.

5. Challenges No control of data No brand control [because the respective maps and locations are provided as-is] No ownership of the customer journey [or learnings from it as there are limited or no statistics available for how maps are used] Time to market

6. Solution myGeoBook provides the opportunity to create and share maps on any platform. myGeoBook includes all the core functionality of Foursquare and Facebook places for you to use creatively, *without* exposing the myGeoBook brand. With myGeoBook, you will have full control of what the maps display and also learn what your customers enjoy and are interested in. Overall, myGeoBook will allow you to offer a stronger service proposition to its customers and increase awareness to prospect customers.

7. Benefits Time to market Brand control Control over customer journey Easy to manage map data in one place Statistics for map use

8. Examples of what myGeoBook can be used for

9. Air miles destinations http://apps.mygeobook.com/demo/emiratesmap/

10. Travel guides interactive map http://apps.mygeobook.com/demo/bookboonmap/

11. Geo games Use myGeoBook as platform for developing games Checkins Connect to facebook

12. NEW: mapMyFoursquare http://mapmyfoursquare.com

13. Viewing maps on an iPhone Branding:On each map, your client will have its own logo visible. In the long term, this will allow for users to recognise ownership of the map. Content:At a glance, the name of a venue will pop up when you roll the cursor over each point. The blue circle highlights that there is more information available to read and review on the location. The locations you share:When there are multiple locations that the client is recommending, they will display with any selected icon.

14. Leveraging maps through social media: Facebook The locations you share:When there are multiple locations that your recommending, they will display with any selected icon. Increasing reach: Friends of your customers can share map content. An individual doesn’t have to be a customer to access the map content – they can get it from a friend. This provides for experiences and interaction with the map to be shared. Sample Branding:On Facebook, there’s an enormous opportunity to share comments and/or locations. When a discussion starts, the relevant logo will display. This allows for increased brand presence across social media networks.

15. Layar – augmented reality

16. IDEAS you can takeaway - mini brainstorm Treasure Hunt – using the clues, find me at the secret location to win Scavenger Hunt – visit 5 different places and use the clues to find the ‘prize’ at each location Orienteering / Bar Crawl – visit 10 places in one day – the fastest team wins Every blog or written review of a restaurant, shop or tourist linked to its own map

17. Summary myGeoBook will provide you with new and enhanced capabilities that they can implement throughout the following channels: Website content Maps for mobile phones Strengthen E-communications Strengthen presence on social networking site In summary, with the use of myGeoBook, you will also have access to statistics for the map usage. This will become valuable information as it will enable the Customer Experience and Marketing Teams to understand what’s relevant to the members and where improvements/enhancement can be achieved. Further to this, campaigns and site visits can become more measurable, helping to measure and evaluate business and marketing objectives.

18. Appendix

19. Applying myGeoBook to your Brand or Client Customised: Maps can be customised with the following elements: Logo / Icons Images Contact information [phone number / address / website] Descriptions Ratings Content Control: Map data is stored centrally, allowing the client to have full control of the content: ensuring efficiency, quality and targetted marketing. Visibility: For your clients, myGeoBook allows the maps to be viewed online: via the client website, an e-Newsletter, Facebook pages and mobile phone. Search functionality: Maps can be searched by users, based on what is local to them. For example they can find a recommended restaurant close to their hotel. Relevance: You can layer the maps for ease of use, allowing the customer to select and personalise what they want to view on the map. For example, a single layer could be Bars and another could be Theatre Productions. The multiple map layers are an added value for the user, ensuring easy and relevant planning and scoping for each individual user. Accessibility: For offline communications – such as Press, Direct Mail and Boarding Passes – you can reference the web address to a specific map. Users can then view it on their mobile or on the web.

21. Show destinations on a map.

22. Show points of interest at destinations

23. The map automatically shows your current location and the nearest recommended places to visit.

24. Same data and central logic can be accessed from multiple platforms.

25. All data on all platforms always dynamically updated.

26. You have full control of all data and business logic.

27. Your developers can access myGeoBook via the extensive API and build interactive map applications.