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Masters Internship Project

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Masters Internship Project

  1. 1. Research Study :- Conducted by Daksh Sharma MBA-IT (IIIT- Pune), B.E-Computers IT Channel Mapping -Formulation of strategies & observed trends
  2. 2. Scope of the Project <ul><li>Find out the IT market potential over NCR region </li></ul><ul><li>Find out Key Channel partners in each city </li></ul><ul><li>Find out major Consuming Segments </li></ul><ul><li>Understand IT distribution structure and the partnership arrangement among various tiers Customers </li></ul><ul><li>Find out extent of channel penetration by each vendor in each city </li></ul>
  3. 3. <ul><li>Abstract </li></ul><ul><li>The purpose of this thesis is to investigate the business of various organizations which are into software development and services. Software vendors have continued to make important changes to their partner strategies and programs over the last year in a bid to maximize partner technical and business value, leading to increased loyalty and higher-yield relationships. </li></ul><ul><li>In particular, vendor investments and resources are being focused on partner management, enablement and the development of partner networks. </li></ul><ul><li>Each of these has manifested itself in multiple ways depending on the vendor, its solutions focus and the maturity of the partner and relationship. </li></ul><ul><li>This research explores various areas like strategies used by organizations to hit the market, their partnership agreements with other vendors. </li></ul><ul><li>It addresses various strategies for partnering, strategic positioning of software companies, categorization of their customers, revenue split by verticals. </li></ul>
  4. 4. <ul><li> Job Assignment </li></ul><ul><li>Research Analyst (Trainee) </li></ul><ul><li>Being a research analyst trainee with the firm, initially I tried to enhance my knowledge about the market & I was also provided classroom training by our project manager. </li></ul><ul><li>After understanding the terminologies, questionnaire was designed, keeping in mind the objectives of the project. I divided the questionnaire in 3 segments namely hardware, software and services. </li></ul><ul><li>Piloting was done to test the questionnaire so as to check whether the required information was collected from the questionnaire or not. For this purpose a sample size and location was decided. </li></ul><ul><li>I handled the companies across the NCR region. </li></ul>
  5. 5. Project Methodology Interviews Questionnaire Data Steps Areas Direct Face to Face Interviews with Heads in IT Companies Designing Pilot Testing Redesigning Data Collection Data Scrutiny Data Cleaning Objective Scope Research Methodology Identification of Players Data Collection & Scrutiny Data Cleaning Analysis & Findings
  6. 6. Strategic Business Areas Customized Products Reengineered Products Client’s requirements Desktops/Laptops Printers Servers Enterprise Storage ERP Software Middleware Product Office Suites Database Product IT Consulting BPR/ERP/PM Productized Services Implementation Solns. IT Organizations Profile Hardware Products Customized S/W Software Services Software Product - - -
  7. 7. Sample Findings- Delhi Region Organization split by Business
  8. 8. Turnover Range- Delhi Region Organization Split by Turnover
  9. 9. Vendor Share
  10. 10. Conclusion <ul><li>The Software market will continue to be segmented by those who need something that is good enough versus those who insist on significant customization. </li></ul><ul><li>Perhaps in the future hosted applications will be “good enough” to meet the needs of the majority of customers. There will always be a population of customers who will insist on more flexibility. If these customers cannot buy it they will build it. </li></ul><ul><li>Software as a service and open source offer some interesting challenges to the traditional software licensing model. Software services will play a more critical role in the future of the software market and that traditional licensing models will be under pressure to evolve within next few years </li></ul>
  11. 11. Questions!!!
  12. 12. Daksh #0-9891900977 [email_address]