Transcript of a discussion on how an ecosystem approach brings improved healthcare informatics outcomes thanks to using advanced big data and analytics.

1. Philips Teams with HPE on
Ecosystem Approach to Improve
Healthcare Informatics Outcomes
Transcript of a discussion on how an ecosystem approach brings improved healthcare
informatics outcomes thanks to using advanced big data and analytics.
Listen to the podcast. Find it on iTunes. Get the mobile app. Download the
transcript. Sponsor: Hewlett Packard Enterprise.
Dana Gardner: Welcome to the next edition of the BriefingsDirect Voice of the Customer
podcast series. I’m Dana Gardner, Principal Analyst at Interarbor Solutions, your host
and moderator for this ongoing discussion on digital transformation success stories.
Please stay with us as we learn how agile businesses are fending off disruption -- in
favor of innovation.
Our next business transformation use-case examination discussion focuses on how an
ecosystem approach brings improved healthcare informatics outcomes. We will now
learn how a Philips Healthcare Informatics and Hewlett Packard Enterprise (HPE)
partnership combines to create new solutions for the global health market and provide
better healthcare outcomes.
Here to help us learn what works as major companies tackle the
complexity of solutions delivery in healthcare by using advanced big
data and analytics is Martijn Heemskerk, Healthcare Informatics
Ecosystem Director for Philips, based in Eindhoven, the Netherlands.
Welcome, Martijn.
Martijn Heemskerk: Thank you for having me.
Gardner: Why are partnerships so important in healthcare
informatics? Is it because there are clinical considerations combined
with big data technology? Why are these types of solutions
particularly dependent upon an ecosystem approach?
Partner up
Heemskerk: It’s exactly as you say, Dana. At Philips we are very strong at developing
clinical solutions for our customers. But nowadays those solutions also require an IT
infrastructure layer underneath to solve the total equation. As such, we are looking for
partners in the ecosystem because we at Philips recognize that we cannot do everything
alone. We need partners in the ecosystem that can help address the total solution -- or
the total value proposition -- for our customers.
Heemskerk

2. Gardner: I am sure it varies from region to region, but is there a cultural barrier in some
regard to bringing cutting-edge IT in particular into
healthcare organizations? Or have things progressed
to where technology and healthcare are converged?
Heemskerk: Of course, there are some countries that
are more mature than others.Therefore the level of
healthcare and the type of solutions that you offer to
different countries may vary. But in principle, many of
the challenges that hospitals everywhere are going
through are similar.
Some of the not-so-mature markets are also trying to leapfrog so that they can deliver
different solutions that are up to par with the mature markets.
Gardner: Because we are hearing a lot about big data and edge computing these days,
we are seeing the need for analytics at a distributed architecture scale. Please explain
how big data changes healthcare.
Big data value add
Heemskerk: What is very interesting for big data is what happens if you combine it with
value-based care. It's a very interesting topic. For example, nowadays, a hospital is not
reimbursed for every procedure that it does in the hospital – the value is based more on
the total outcome of how a patient recovers. This means that more analytics need to be
gathered across different elements of the process chain before reimbursement will take
place. In that sense, analytics become very important for hospitals on how to measure
on how things are being done efficiently, and determining if the costs are okay.
Gardner: The same data that can used to be more efficient can also be used for better
healthcare outcomes and understanding the path of the disease, or for the efficacy of
procedures, and so on. A great deal can be gained when data is gathered and used
properly.
Heemskerk: That is correct. And you see, indeed, that there is much more data
nowadays, and you can utilize it for all kind of different things.
Gardner: Please help us understand the relationship between your organization and
HPE. Where does your part of the value begin and end, and how does HPE fill their role
on the technology side?
Healthy hardware relationships
The level of healthcare and the
type of solutions that you offer to
different countries may vary. But
many of the challenges that
hospitals everywhere are going
through are similar.
Learn About HPE
Digital Solutions
That Drive Healthcare and Life Sciences

3. Heemskerk: HPE has been a highly valued supplier of Philips for quite a long time. We
use their technologies for all kinds of different clinical solutions. For example, all of the
hardware that we use for our back-end solutions or for advanced visualization is sourced
by HPE. I am focusing very much on the commercial side of the game, so to speak,
where we are really looking at how can we jointly go to market.
As I said, customers are really looking for one-stop shopping, a complete value
proposition, for the challenges that they are facing. That’s why we partner with HPE on a
holistic level.
Gardner: Does that involve bringing HPE into certain accounts and vice versa, and then
going in to provide larger solutions together?
Heemskerk: Yes, that is exactly the case, indeed. We recognized that we are not so
much focusing on problems related to just the clinical implications, and we are not just
focusing on the problems that HPE is facing, the IT infrastructure and the connectivity
side of the value chain. Instead, we are really looking at the problems that the C-suite-
level healthcare executives are facing.
You can think about healthcare industry consolidation, for
example, as a big topic. Many hospitals are now moving
into a cluster or into a network and that creates all kinds of
challenges, both on the clinical application layer, but also
on the IT infrastructure. How do you harmonize all of this?
How do you standardize all of your different applications?
How do you make sure that hospitals are going to be
connected? How do you align all of your processes so that
there is a more optimized process flow within the hospitals?
By addressing these kinds of questions and jointly going to our customers with HPE, we
can improve user experiences for the customers, we can create better services, we have
optimized these solutions, and then we can deliver a lot of time savings for the hospitals
as well.
Gardner: We have certainly seen in other industries that if you try IT modernization
without including the larger organization, the people, the process, and the culture, the
results just aren’t as good. It is important to go at modernization and transformation,
consolidation of data centers, for example, with that full range of inputs and getting full
buy-in.
Who else makes up the ecosystem? It takes more than two players to make an
ecosystem.
Heemskerk: Yes, that's very true, indeed. In this, system integrators also have a very
important role. They can have an independent view on what would be the best solution
to fit a specific hospital.
Learn About HPE
Digital Solutions
That Drive Healthcare and Life Sciences
How do you align all of
your processes so that
there is a more optimized
process flow within the
hospitals?

4. Of course, we think that the Philips healthcare solutions are quite often the best, jointly
focused with the solutions from HPE, but from time to time you can be partnering with
different vendors.
Besides that, we don't have all of the clinical applications. By partnering with other
vendors in the ecosystem, sometimes you can enhance the solutions that we have to
think about; such as 3D solutions and 3D printing solutions.
Gardner: When you do this all correctly, when you leverage and exploit an ecosystem
approach, when you cover the bases of technology, finance, culture, and clinical
considerations, how much of an impressive improvement can we typically see?
Saving time, money, and people
Heemskerk: We try to look at it customer by customer, but generically what we see is
that there are really a lot of savings.
First of all, addressing standardization across the clinical application layer means that a
customer doesn't have to spend a lot of money on training all of its hospital employees
on different kinds of solutions. So that's already a big savings.
Secondly, by harmonizing and making better effective use of the clinical applications,
you can drive the total cost of ownership down.
Thirdly, it means that on the clinical applications layer, there are a lot of efficiency
benefits possible. For example, advanced analytics make it possible to reduce the time
that clinicians or radiologists are spending on analyzing different kinds of elements,
which also creates time savings.
Gardner: Looking more to the future, as technologies improve, as costs go down, as
they typically do, as hybrid IT models are utilized and understood better -- where do you
see things going next for the healthcare sector when it comes to utilizing technology,
utilizing informatics, and improving their overall process and outcomes?
Heemskerk: What for me would be very interesting is to see is if we can create some
kind of a patient-centric data file for each patient. You see that consumers are
increasingly engaged in their own health, with all the different devices like Fitbit,
Jawbone, Apple Watch, etc. coming up. This is creating a massive amount of data. But
there is much more data that you can put into such a patient-centric file, with the chronic
diseases information now that people are being monitored much more and much more
often.
If you can have a chronological view of all of the different touch points that the patient
has in the hospital, combined with the drugs that the patient is using etc., and you have
Learn About HPE
Digital Solutions
That Drive Healthcare and Life Sciences

5. that all in this patient-centric file -- it will be very
interesting. And everything, of course, needs to be
interconnected. Therefore, Internet of Things (IoT)
technologies will become more important. And as the
data is growing, you will have smarter algorithms that
can also interpret that data – and so artificial
intelligence (AI) will become much more important.
Gardner: I’m afraid we’ll have to leave it there. We
have been exploring how an ecosystem approach
brings improved healthcare information benefits. And we have also learned how a Philips
Healthcare Informatics and Hewlett Packard Enterprise partnership combines forces to
take create new solutions in the global healthcare field.
Please join me in thanking our guest, Martijn Heemskerk, Healthcare Informatics
Ecosystem Director for Philips, based in Eindhoven, the Netherlands. Thank you, sir.
Heemskerk: Thank you, very much, Dana, for having me.
Gardner: And a big thank you as well to our audience for joining this latest
BriefingsDirect Voice of the Customer digital transformation success story. I’m Dana
Gardner, Principal Analyst at Interarbor Solutions, your host for this ongoing series of
Hewlett Packard Enterprise-sponsored interviews. Thanks again for listening, and do
please come back next time.
Listen to the podcast. Find it on iTunes. Get the mobile app. Download the
transcript. Sponsor: Hewlett Packard Enterprise.
Transcript of a discussion on how an ecosystem approach brings improved healthcare
informatics outcomes thanks to using advanced big data and analytics. Copyright
Interarbor Solutions, LLC, 2005-2017. All rights reserved.
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If you can have a chronological
view of all of the different touch
points that the patient has in the
hospital, combined with the
drugs the patient is using etc.,
and it’s all in a patient-centric file
— it will be very interesting.

6. • HPE takes aim at customer needs for speed and agility in age of IoT,
hybrid everything