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Put Your Website to Work

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Put Your Website to Work

  1. 1. PUT YOUR WEBSITE TO WORK How to: Attract an audience, drive traffic to your website, and convert visitors into sales. 503.477.9298 / info@delmainanalytics.com
  2. 2. Hi, I’m Dan DelMain! I founded DelMain Analytics in 2008. We’re a digital marketing agency located in Portland, Oregon. Our specialties include: ● Search Engine Optimization (SEO) ● Local Search ● Pay Per Click (PPC) Advertising ● Conversion Optimization ● Website Design ● Content Strategy 503.477.9298 / info@delmainanalytics.com
  3. 3. “Why doesn’t my website...” “What keywords should I...” “Why isn’t social media…” “Are bad reviews…” “How do I make my blog...” Today, I’ll begin to answer questions like the ones I hear from my clients everyday. 503.477.9298 / info@delmainanalytics.com The Questions I Hear Everyday
  4. 4. KEY FACTORS THAT INFLUENCE GOOGLE RANKINGS: ● Length and quality of page content ● Keywords and phrases on a webpage ● Links to and from your site ● Social shares-- Facebook, Twitter, etc. ● How fast your site loads 503.477.9298 / info@delmainanalytics.com “What can I do to make my website show up in Google?”
  5. 5. MORE RESEARCH = BETTER RESULTS. ● Google’s Keyword Planner ● Word Tracker ● SEO Book ● Your own site’s analytics and historical data 503.477.9298 / info@delmainanalytics.com “What keywords should I use?”
  6. 6. THE MOST COMMON MISTAKES I SEE ON WEBSITES TODAY: ● Pages that take > 2 seconds to load ● Sites that look terrible on mobile ● Poor meta descriptions and titles ● Lack of search-engine friendly website design 503.477.9298 / info@delmainanalytics.com “What am I doing wrong?”
  7. 7. SOCIAL MEDIA ISN’T A SILVER BULLET. But social media can help you: ● Rank higher in Google searches ● Connect with customers and potential customers ● Create targeted advertising campaigns 503.477.9298 / info@delmainanalytics.com “Why isn’t social media paying off?”
  8. 8. ABSOLUTELY! You must manage your reputation. ● Ask customers for reviews on Google+, Yelp, and Facebook ● Remove negative reviews, if possible ● Take control of your online presence 503.477.9298 / info@delmainanalytics.com “Does my online reputation matter?”
  9. 9. YOUR YOUTUBE CHANNEL NEEDS LOVE, TOO: ● Promote and share your videos on Facebook & Twitter ● Optimize your videos’ titles and descriptions ● Add the right categories & tags 503.477.9298 / info@delmainanalytics.com “How can I get more views on YouTube?”
  10. 10. BLOGGING IS REALLY IMPORTANT. My tips for great blog topics: ● How-to posts that answer a common question ● Look at Reddit or Quora for ideas ● Your predictions or opinions on a controversial topic 503.477.9298 / info@delmainanalytics.com “How do I know what to blog about?”
  11. 11. IN 2 WEEKS, YOU’LL LEARN ALL OF MY SECRETS, ALONG WITH: ● Links to blog posts and other online resources ● Step by step guides to help you get started ● Examples and templates you can use ● Much, much more... 503.477.9298 / info@delmainanalytics.com SIGN UP FOR MY SEO TRAINING COURSE Click to Sign Up Now Graphics Credits: Freepik.com

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