A presentation that I delivered with my colleague Hannah to an audience of small business owners at RealEx's Business Bootcamp. It covers the basics of how to drive online traffic to an e-commerce website. http://www.danecobain.com

1. fst // RealEx Business Bootcamp // 2014
presented by //
Dane Cobain & Hannah Parkinson
generating
online traffic
with killer content
fst // www.fstthegroup.com

2. generating online traffic

3. why do you need online traffic?
key action: measure your traffic (e.g. Google Analytics)

4. how can you get traffic?

5. key action: tell your story – who, what, where, when, why and how?

6. provide engaging/relevant content
key action: always follow-up and request customer feedback

7. key action: create unique content and replace manufacturers’ descriptions

8. key action: take a lifestyle approach and reflect your brand’s personality

9. key action: add value for visitors and don’t be too salesy

10. key action: go above and beyond word-based content – think visually

11. using your website to get traffic
example: an online watch store
bog standard content:
• Product info and specs
• Maintenance and care tips
• The history and science of time
• Buying guides
• Gift guides

12. using your website to get traffic
example: an online watch store
shareable content
• Watches in different cultures
• Lifestyle – fashion tips, lookbooks
• Dressing room - upload a photo and try on watches
• Human stories – importance of time/concept of time
• Watches in space/underwater/as a compass

14. where to find content inspiration
• Traffic
• Customers
• News
• Competitors
• Leading brands
• Online

16. social media as a source of inspiration

17. social media outreach
suggested hashtags:
• #JournoRequest
• #PRRequest
• #BloggerRequest
• #CMGR
• Industry specific
key action: use targeted outreach to connect with potential customers

18. other methods of driving traffic
key action: integrate all of your marketing channels for best results

19. put us on the spot

20. fst // RealEx Business Bootcamp // 2014 page //
Dane Cobain
Social Media Specialist
dane@fstthegroup.com
fst // www.fstthegroup.com
20
Contact fst
Hannah Parkinson
SEO Specialist
hannah@fstthegroup.com
01628 498514
www.fstthegroup.com

21. page //
fst // RealEx Business Bootcamp // 2014
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01628 498514