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fst // RealEx Business Bootcamp // 2014 
presented by // 
Dane Cobain & Hannah Parkinson 
generating 
online traffic 
with...
generating online traffic
why do you need online traffic? 
key action: measure your traffic (e.g. Google Analytics)
how can you get traffic?
key action: tell your story – who, what, where, when, why and how?
provide engaging/relevant content 
key action: always follow-up and request customer feedback
key action: create unique content and replace manufacturers’ descriptions
key action: take a lifestyle approach and reflect your brand’s personality
key action: add value for visitors and don’t be too salesy
key action: go above and beyond word-based content – think visually
using your website to get traffic 
example: an online watch store 
bog standard content: 
• Product info and specs 
• Main...
using your website to get traffic 
example: an online watch store 
shareable content 
• Watches in different cultures 
• L...
where to find content inspiration 
• Traffic 
• Customers 
• News 
• Competitors 
• Leading brands 
• Online
social media as a source of inspiration
social media outreach 
suggested hashtags: 
• #JournoRequest 
• #PRRequest 
• #BloggerRequest 
• #CMGR 
• Industry specifi...
other methods of driving traffic 
key action: integrate all of your marketing channels for best results
put us on the spot
fst // RealEx Business Bootcamp // 2014 page // 
Dane Cobain 
Social Media Specialist 
dane@fstthegroup.com 
fst // www.fs...
page // 
fst // RealEx Business Bootcamp // 2014 
fst ENGLAND 
Regatta House 
67-71 High Street 
Marlow, Buckinghamshire 
...
Generating Online Traffic with Killer Content
Generating Online Traffic with Killer Content
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Generating Online Traffic with Killer Content

A presentation that I delivered with my colleague Hannah to an audience of small business owners at RealEx's Business Bootcamp. It covers the basics of how to drive online traffic to an e-commerce website.

http://www.danecobain.com

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Generating Online Traffic with Killer Content

  1. 1. fst // RealEx Business Bootcamp // 2014 presented by // Dane Cobain & Hannah Parkinson generating online traffic with killer content fst // www.fstthegroup.com
  2. 2. generating online traffic
  3. 3. why do you need online traffic? key action: measure your traffic (e.g. Google Analytics)
  4. 4. how can you get traffic?
  5. 5. key action: tell your story – who, what, where, when, why and how?
  6. 6. provide engaging/relevant content key action: always follow-up and request customer feedback
  7. 7. key action: create unique content and replace manufacturers’ descriptions
  8. 8. key action: take a lifestyle approach and reflect your brand’s personality
  9. 9. key action: add value for visitors and don’t be too salesy
  10. 10. key action: go above and beyond word-based content – think visually
  11. 11. using your website to get traffic example: an online watch store bog standard content: • Product info and specs • Maintenance and care tips • The history and science of time • Buying guides • Gift guides
  12. 12. using your website to get traffic example: an online watch store shareable content • Watches in different cultures • Lifestyle – fashion tips, lookbooks • Dressing room - upload a photo and try on watches • Human stories – importance of time/concept of time • Watches in space/underwater/as a compass
  13. 13. where to find content inspiration • Traffic • Customers • News • Competitors • Leading brands • Online
  14. 14. social media as a source of inspiration
  15. 15. social media outreach suggested hashtags: • #JournoRequest • #PRRequest • #BloggerRequest • #CMGR • Industry specific key action: use targeted outreach to connect with potential customers
  16. 16. other methods of driving traffic key action: integrate all of your marketing channels for best results
  17. 17. put us on the spot
  18. 18. fst // RealEx Business Bootcamp // 2014 page // Dane Cobain Social Media Specialist dane@fstthegroup.com fst // www.fstthegroup.com 20 Contact fst Hannah Parkinson SEO Specialist hannah@fstthegroup.com 01628 498514 www.fstthegroup.com
  19. 19. page // fst // RealEx Business Bootcamp // 2014 fst ENGLAND Regatta House 67-71 High Street Marlow, Buckinghamshire SL7 1AB England +44 (0) 1628 498500 info@fstthegroup.com fstthegroup.com thank you fst SINGAPORE 21a Haji Lane Singapore 189214 +65 6291 2088 info@fstthegroup.asia fstthegroup.asia Dane/Hannah @fstthegroup.com © 2014 fst marketing communications ltd 21 01628 498514

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A presentation that I delivered with my colleague Hannah to an audience of small business owners at RealEx's Business Bootcamp. It covers the basics of how to drive online traffic to an e-commerce website. http://www.danecobain.com

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