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Why native advertisingis the undeniable future of monetization          Dan Greenberg                          CEO        ...
In the year 2000...                      * Not Native                                     *
Today!         * Not Native                        *
10%                The Great CTR Decline9%8%6%5%4%3%1%0%                                                            *  200...
Let’s think different                        *
*
*
Ain’t gonna happen.                      *
*
*
Ain’t gonna happen.                      *
* Native!
* Native!
* Native!
*
* Native!
Major Publishers Have Gone Native
Native Matters...                                     Website eyetracking heatmap                                      con...
“Nobody reads advertising.                                  People read what they want to read                            ...
What is   Native* Advertising?                             *
What is   Native* Advertising?   VISUALLY    Built into the user experienceINTEGRATED *   CHOICE *    Not interruptive & a...
*              For Advertisers    For PublishersDistribute brand video content   Generate new revenue using   through nati...
*
*
*
Native is the Undeniable Future                                  *
IF          THEN                                       native       CONTROL         1     CHOICE*I will have complete     ...
IF          THEN                                               nativeUSER EXPERIENCE          2      INTEGRATED *   Publis...
IF           THEN                                           nativeNO INTERRUPTION         3      CONTENT *   Interruption ...
*    Native*   is already          here
Introducing....      The Native    Monetization     Framework
Native             *Closed                                                   *Open                             Advertising...
Sharethrough Promoted Videos work                               Leading Brands Are On Board        18x     Higher than abo...
Thanks!Dan Greenberg               CEO dan@sharethrough.com         @dgreenberg
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Why Native is the Undeniable Future of Monetization

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Why Native is the Undeniable Future of Monetization

  1. 1. Why native advertisingis the undeniable future of monetization Dan Greenberg CEO dan@sharethrough.com @dgreenberg
  2. 2. In the year 2000... * Not Native *
  3. 3. Today! * Not Native *
  4. 4. 10% The Great CTR Decline9%8%6%5%4%3%1%0% * 2000 2002 2004 2006 2008 2010 2012 2015 2020
  5. 5. Let’s think different *
  6. 6. *
  7. 7. *
  8. 8. Ain’t gonna happen. *
  9. 9. *
  10. 10. *
  11. 11. Ain’t gonna happen. *
  12. 12. * Native!
  13. 13. * Native!
  14. 14. * Native!
  15. 15. *
  16. 16. * Native!
  17. 17. Major Publishers Have Gone Native
  18. 18. Native Matters... Website eyetracking heatmap conducted on NYtimes.com Because we’re blind to banners
  19. 19. “Nobody reads advertising. People read what they want to read and sometimes it’s an ad.”*- Howard Luck Gossage, 1969(“the Advertising Socrates of San Francisco”)
  20. 20. What is Native* Advertising? *
  21. 21. What is Native* Advertising? VISUALLY Built into the user experienceINTEGRATED * CHOICE * Not interruptive & annoying CONTENT * Promotes brand content that creates value for the user
  22. 22. * For Advertisers For PublishersDistribute brand video content Generate new revenue using through native ad inventory native monetization
  23. 23. *
  24. 24. *
  25. 25. *
  26. 26. Native is the Undeniable Future *
  27. 27. IF THEN native CONTROL 1 CHOICE*I will have complete Users will have to control over what I choose to engage read & watch with brand content *
  28. 28. IF THEN nativeUSER EXPERIENCE 2 INTEGRATED * Publishers need to Publishers must align monetize without their business model hurting their user and revenue model experience *
  29. 29. IF THEN nativeNO INTERRUPTION 3 CONTENT * Interruption won’t Brands must deliver work forever content that creates value *
  30. 30. * Native* is already here
  31. 31. Introducing.... The Native Monetization Framework
  32. 32. Native *Closed *Open Advertising Brand Building Promoted Videos Promoted Posts & Stories Promoted Music & Playlists Promoted Images Promoted Websites Promoted Listings Direct Response Most recent version can be found online atCurated by http://www.sharethrough.com/NativeAdFramework
  33. 33. Sharethrough Promoted Videos work Leading Brands Are On Board 18x Higher than above industry brand lift norms
  34. 34. Thanks!Dan Greenberg CEO dan@sharethrough.com @dgreenberg

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