Building a CNS-ASU Communications Strategy
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A presentation given to the 2013 Board of Visitors Meeting for CNS-ASU.
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Building a CNS-ASU Communications Strategy
- 1. (Building a) CNS-ASU Communications Strategy Daniel Hooker, MLIS Communications Program Coordinator 1
- 3. Agenda Introductions Communications Tools Strategic Framework Past Present Future Discussion 3
- 6. Tools Social media and other methods of engagement 6
- 7. Strategic Framework for CNS-ASU Communications Past Present Future 7
- 8. Past How can we ensure that CNSASU activities are properly archived for posterity? How can we make past activity easy to find and clearly demonstrate lessons learned? How can we make use of summarized past activity to inform present/future work? Some ideas: • • • • Video library Other multimedia Research description pages Package of web materials (“microsite”) 8
- 9. Present How can we most effectively promote and profile our ongoing activity? How can we ensure that the wide variety of CNS activity is represented clearly and in a timely manner? What types of activity have priority for communications? Some ideas: • CNS-ASU News (press releases, blog posts) • Events Calendar • Social media 9
- 10. Future What are the best achievements to highlight in order to secure additional funding for CNS activities? How can we use communications to establish a legacy for CNS? Some ideas: • Educational achievements (scholars/alumni) • CNS-ASU Library (publication list) • Activity timeline • Combination of everything? • Other…? 10
- 11. Discussion 1. Key Messages: What are the core concepts of CNS-ASU work? What should be emphasized? 2. Audiences: Who are we talking to primarily? Secondarily? 3. Activities: Should we prioritize outreach or messaging? 4. Tools: are these the right ones? Are there others? Are there novel ways to adapt them? 5. Timeline: Where are we as a Center? Is it time to establish a legacy, or is that premature? 11
Notas del editor
- I decided at the last minute to insert this caveat at the start – Building a – CNS-ASU Communications Strategy. I wanted to reflect that fact that I am fairly new to this position, indeed the position itself is fairly new for the Center, and moreover, I want to be able to have a conversation with you all at the end of this that really reflects that fact that what I’m about to present is open to critique and reflection. Please don’t think of what I’m about to tell you as set in stone, or as an irreversible course that we have embarked upon.Instead, what I want is to give you a brief overview of some of the ways that I am approaching this position and I also want to give you a perspective and some vocabulary that we can use at the end to have some discussion around some of these issues.
- Undergraduate degree in English -- UW MadisonGraduate degree in Library and Information Studies at UBCInterest there in online information behavior. how people get access to information, and then issues in what to do with, how they may or may not be able to understand, process and act on that information. Health information was sort of my key area, and particularly looking at how people were using the internet, more specifically social media, to find information about their health.After I graduated, I worked at UBC as a research assistant and then communications coordinator for a research group called the eHealth Strategy Office -- which is a similar group to CNS. They look at the social processes behind using technology in health and medical settings.So my work for CNS will be similar in nature, in that what my role is designed to do is to help take our research, our activities, our events, all the things that are going on in the Center, and help to make them as widely known and understood as possible.