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TECHNOLOGY STARTUPS
ECOSYSTEM IN CHINA
Lessons to other ecosystems
Daniel Cukier
@danicuki
CONTEXT
cities urban
population
China USA Brazil
> 1M 144 10 18
> 3M 38 2 4
> 5M 22 1 2
> 10M 10 - 1
> 20M 3 - -
https://en.wikipe...
GDP PER CAPITA
https://www.google.com.br/publicdata/explore
GDP
https://www.google.com.br/publicdata/explore
GDP
https://www.google.com.br/publicdata/explore
% WOMEN IN NATIONAL PARLIAMENTS
https://www.google.com.br/publicdata/explore
China USA Brazil
GDP (US$
T)
10.4 17.4 2.4
Internet
Users
721M 287M 139M
Global starting yes no
Internet
Marketing
SMS,
pu...
CHINA IS DIFFERENT: CURIOSITIES
➤ Red color means up in stock
market
➤ Motos and bikes can use
pedestrian lanes
➤ Yes, the...
THE TECH SCENE
China USA Brazil
Innovation 1 to n 0 to 1 ?
Startups 26K 104K 5K
Engineers
per startups
23.1 18.6 2.3
VC fund
(2015)
6.9B ...
ECOSYSTEM MATURITY
➤ 1976: China = chaos!
➤ 20 years ago it had nothing
➤ 38 unicorns
➤ 136 companies listed in
NASDAQ
CHINA TECH STARTUPS
➤ 26K startups
➤ 893M people have bank accounts
➤ 38 startups valued more than US$1B
➤ Government Inve...
CHINA STARTUPS CULTURE
➤ Fast is the only way, if you don’t go fast enough, someone will
➤ Highly competitive and agressiv...
PATENT APPLICATIONS - RESIDENTS
https://www.google.com.br/publicdata/explore
SOFTWARE ENGINEERS COST (WITHOUT LABOR COSTS)
China Brasil USA
avg. salary /
week
US$575 US$715 US$1979
work hours
per wee...
CHINA STARTUPS CULTURE
➤ Mobile, mobile, mobile!
➤ Perfect for BigData: everything in China is above a billion
➤ Multi-cul...
ECOSYSTEM MATURITY: VITUOUS CYCLE
Name Fortune Company Market Cap
Jack Ma 20.5 192
Ma Huateng 16.6 193
Robin Li 11.0 65
Le...
STARTUPS
XIAOMI (WESTERN EQUIVALENT: APPLE)
➤ 8 co-founders at Apr/2010
➤ 3rd e-commerce in China
➤ Apple clone, with innovative
bu...
XIAOMI (WESTERN EQUIVALENT: APPLE)
➤ Fans, not users or customers
➤ Pull brands x push brands: no
ads means economy to
cus...
BAIDU (WESTERN EQUIVALENT: GOOGLE)
➤ Cloud, ML, BigData
➤ 40k employees
➤ 1.6B users
➤ 10.5B revenue
➤ $60M fund in Brazil...
ZHENFUND (WESTERN EQUIVALENT: YC, 500 STARTUPS)
➤ +150 investments
➤ US$300k for 12% - US$800k for 10%
➤ Bet 100% on peopl...
DIDI (WESTERN EQUIVALENT: UBER)
➤ 400 cities
➤ 15M rides / day
➤ Merged with Uber
➤ 26 avg employees age
ALIBABA (WESTERN EQUIVALENT: EBAY)
➤ Biggest mobile commerce in the
world
➤ Cloud provider (3rd in world)
➤ Pillar: Health...
JD.COM (WESTERN EQUIVALENT: AMAZON)
➤ #1 e-commerce in China
➤ Biggest company revenue in China
➤ US$5 trillion / year
➤ T...
URWORK (WESTERN EQUIVALENT: WEWORK)
➤ Biggest co-working network in China
➤ Founded in April/2015
➤ 16 cities, 15.000 posi...
TENCENT (WESTERN EQUIVALENT: FACEBOOK)
➤ Internet in China
➤ WeChat (old QQ Chat, ICQ copycat) - much more than a chat
app...
FOOD FOR THOUGHT
Focus Growth
USA ChinaBrazil
?
DICTATORSHIP X DEMOCRACY
➤ Time is the most valuable asset
➤ Dictatorship tends to be faster (needs clear vision and
commu...
LESSONS FOR BRAZIL
➤ Change mindset and start looking global if we want to attract
investors
➤ Technology is a global busi...
DOUBTS AND FUTURE
➤ Is China selling itself too much?
➤ Can China be innovative?
➤ Is the ecosystem self-sustainable?
➤ Pe...
TECHNOLOGY STARTUPS
ECOSYSTEM IN CHINA
Lessons to other ecosystems
Daniel Cukier
@danicuki
Thanks!
Technology Startups  Ecosystem in China - Lessons to other ecosystems
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Technology Startups Ecosystem in China - Lessons to other ecosystems

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At the beginning of November 2016, I joined a group of 54 entrepreneurs delegation to meet Chinese startups. We had an intense week visiting companies such as Alibaba, Baidu, JD, etc, talking with entrepreneurs, investors and other ecosystem agents. Is there innovation in China? Can we consider that Chinese startups are successful? What does China represents to the futuro of technology development? What the Brazilian and other ecosystems can learn from this example? What went wrong? What went right? This slides bring some insights from this trip. They are an invite for debate about the role of the giant in the technological and economical international scene.

Publicado en: Tecnología
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Technology Startups Ecosystem in China - Lessons to other ecosystems

  1. 1. TECHNOLOGY STARTUPS ECOSYSTEM IN CHINA Lessons to other ecosystems Daniel Cukier @danicuki
  2. 2. CONTEXT
  3. 3. cities urban population China USA Brazil > 1M 144 10 18 > 3M 38 2 4 > 5M 22 1 2 > 10M 10 - 1 > 20M 3 - - https://en.wikipedia.org/wiki/List_of_cities_in_China_by_population_and_built-up_area 1.4B PEOPLE
  4. 4. GDP PER CAPITA https://www.google.com.br/publicdata/explore
  5. 5. GDP https://www.google.com.br/publicdata/explore
  6. 6. GDP https://www.google.com.br/publicdata/explore
  7. 7. % WOMEN IN NATIONAL PARLIAMENTS https://www.google.com.br/publicdata/explore
  8. 8. China USA Brazil GDP (US$ T) 10.4 17.4 2.4 Internet Users 721M 287M 139M Global starting yes no Internet Marketing SMS, push e-mail marketing e-mail marketing B2B / B2C 5% / 95% 40% / 60% ? Deal flow Long game short game short short game
  9. 9. CHINA IS DIFFERENT: CURIOSITIES ➤ Red color means up in stock market ➤ Motos and bikes can use pedestrian lanes ➤ Yes, they have odd snacks ➤ Great Wall of China became Great Firewall
  10. 10. THE TECH SCENE
  11. 11. China USA Brazil Innovation 1 to n 0 to 1 ? Startups 26K 104K 5K Engineers per startups 23.1 18.6 2.3 VC fund (2015) 6.9B 35.2B 0.2B Unicorns* 38 98 *https://www.cbinsights.com/research-unicorn-companies
  12. 12. ECOSYSTEM MATURITY ➤ 1976: China = chaos! ➤ 20 years ago it had nothing ➤ 38 unicorns ➤ 136 companies listed in NASDAQ
  13. 13. CHINA TECH STARTUPS ➤ 26K startups ➤ 893M people have bank accounts ➤ 38 startups valued more than US$1B ➤ Government Investments fund for startups: US$338B
  14. 14. CHINA STARTUPS CULTURE ➤ Fast is the only way, if you don’t go fast enough, someone will ➤ Highly competitive and agressive ➤ “Take decisions without knowing everything” (risk takers) ➤ Automate vs. roothless opperate ➤ Collaboration = common objective + communication (trust) ➤ Business is all about trust and relationship: start with football conversation ➤ CRM = alcool ➤ “More irrational than Silicon Valley” ➤ Live to work instead of work to live (996)
  15. 15. PATENT APPLICATIONS - RESIDENTS https://www.google.com.br/publicdata/explore
  16. 16. SOFTWARE ENGINEERS COST (WITHOUT LABOR COSTS) China Brasil USA avg. salary / week US$575 US$715 US$1979 work hours per week 72 44 44 cost / hour US$7.98 US$16.25 US$44.97
  17. 17. CHINA STARTUPS CULTURE ➤ Mobile, mobile, mobile! ➤ Perfect for BigData: everything in China is above a billion ➤ Multi-cultured, adapted and flexible for each sub-culture, not standardized ➤ “VR in China is 10x than in US”* ➤ Chinese find resources outside and build ➤ “Difficult to succeed if you don’t have money and friends” ➤ Long term vision ➤ Slow regulation help high tech to grow fast * not verified
  18. 18. ECOSYSTEM MATURITY: VITUOUS CYCLE Name Fortune Company Market Cap Jack Ma 20.5 192 Ma Huateng 16.6 193 Robin Li 11.0 65 Lei Jun 9.8 46 William Ding 8.1 18 Liu Qiangdong 6.3 35 APR, 2016
  19. 19. STARTUPS
  20. 20. XIAOMI (WESTERN EQUIVALENT: APPLE) ➤ 8 co-founders at Apr/2010 ➤ 3rd e-commerce in China ➤ Apple clone, with innovative business model ➤ Sales at cost, monetize with services ➤ Fans, not users or customers ➤ Android fork by fans
  21. 21. XIAOMI (WESTERN EQUIVALENT: APPLE) ➤ Fans, not users or customers ➤ Pull brands x push brands: no ads means economy to customers ➤ Release every week with a lot of social media buzz ➤ CEO is a tech celebrity ➤ Culture is in DNA, can’t be copied ➤ Ridiculous on purpose ➤ Speed is the only way
  22. 22. BAIDU (WESTERN EQUIVALENT: GOOGLE) ➤ Cloud, ML, BigData ➤ 40k employees ➤ 1.6B users ➤ 10.5B revenue ➤ $60M fund in Brazil (min $1M ticket) ➤ 42% of Play Store Apps ➤ 1st chinese in NASDAQ100
  23. 23. ZHENFUND (WESTERN EQUIVALENT: YC, 500 STARTUPS) ➤ +150 investments ➤ US$300k for 12% - US$800k for 10% ➤ Bet 100% on people ➤ Sequoia Capital owns 50%
  24. 24. DIDI (WESTERN EQUIVALENT: UBER) ➤ 400 cities ➤ 15M rides / day ➤ Merged with Uber ➤ 26 avg employees age
  25. 25. ALIBABA (WESTERN EQUIVALENT: EBAY) ➤ Biggest mobile commerce in the world ➤ Cloud provider (3rd in world) ➤ Pillar: Health and Happines ➤ 450M users ➤ Funding: strategic, not for financial return ➤ BigData and ML over consumer behaviour
  26. 26. JD.COM (WESTERN EQUIVALENT: AMAZON) ➤ #1 e-commerce in China ➤ Biggest company revenue in China ➤ US$5 trillion / year ➤ Top 10 in revenue worldwide ➤ Wallmart: 5% shares ➤ Access to products by countryside people ➤ Efficient delivery system ➤ Staff care
  27. 27. URWORK (WESTERN EQUIVALENT: WEWORK) ➤ Biggest co-working network in China ➤ Founded in April/2015 ➤ 16 cities, 15.000 positions in 18 months ➤ Strong team and relationship with government ➤ Real-state business ➤ Opperates government high-tech park
  28. 28. TENCENT (WESTERN EQUIVALENT: FACEBOOK) ➤ Internet in China ➤ WeChat (old QQ Chat, ICQ copycat) - much more than a chat app: payments, services, news, etc. ➤ 700M accounts ➤ #1 games in world ➤ QQ Music: 100M MAU ➤ 50% engineers ➤ Co-investments with Alibaba
  29. 29. FOOD FOR THOUGHT
  30. 30. Focus Growth USA ChinaBrazil ?
  31. 31. DICTATORSHIP X DEMOCRACY ➤ Time is the most valuable asset ➤ Dictatorship tends to be faster (needs clear vision and communication from dictator) ➤ Money, direction and people ➤ Don’t dictate ‘how’, dictate ‘what’
  32. 32. LESSONS FOR BRAZIL ➤ Change mindset and start looking global if we want to attract investors ➤ Technology is a global business with local expertise ➤ Instinct in home country doesn’t work in China ➤ Brazil is not Brazil, it is only a battlefield between China and USA ➤ We must understand our environment instead of copying USA or China ➤ We are not thinking strategically about our future
  33. 33. DOUBTS AND FUTURE ➤ Is China selling itself too much? ➤ Can China be innovative? ➤ Is the ecosystem self-sustainable? ➤ Perfect partner for Israel: high-tech + big market? ➤ What if there was no firewall?
  34. 34. TECHNOLOGY STARTUPS ECOSYSTEM IN CHINA Lessons to other ecosystems Daniel Cukier @danicuki Thanks!

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