From listening to engaging, it's all about treating everyone like an influencer and determining who are subject matter experts that want to work with you.
14. Tons of Places to Listen on Social
• Content
– Icerocket
– Google Blog Search
– Buzzumo
– Tumblr
• Facebook/Twitter
– Search.twitter
– SocialMention
– Mention.net
– Boardreader
– Social Analytics
20. • Comment on posts
and mentions
• Track mentions
• Send updates to
other staff
• Be willing to be
engaged and
informed by your
audience
Act on What You Find
23. Measure the Impact:
Collect Qualitative Data
• Set up outreach goals and track their value
• Correct misinformation, Assist with Issues
• Notable mentions and behavior change
• Make note of content created