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Confessions of a Social Media Campaigner

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Danielle Brigida
Danielle Brigida

Part of the panel that Carie Lewis, David Neff and I had at the 2009 Nonprofit Technology Conference.

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Confessions of a Social Media Addict Danielle Brigida [email_address] www.twitter.com/starfocus www.twitter.com/nwf
[object Object],[object Object]
I’m more of an internal consultant… ,[object Object],[object Object],[object Object]
Example #1: Green Hour Helping parents and caretakers get their kids outdoors and connected to nature.
Goals: Increase Reach and Double Traffic Numbers ,[object Object],[object Object],[object Object],[object Object]
Successes ,[object Object],[object Object],[object Object]
Why did this succeed? ,[object Object],[object Object],[object Object]
Example #2: Irreplaceable: Wildlife in a Warming World
Goal: Increase Search Engine Ranking ,[object Object],[object Object],[object Object],[object Object]
For low cost…
Inbound links are great for search engine optimization
Example #3: Danielle’s Good Neighborhood
Why did this fail? ,[object Object],[object Object]
Failing can be the best lesson!
Takeaways ,[object Object],[object Object],[object Object]
Questions? Danielle Brigida [email_address] www.twitter.com/starfocus www.twitter.com/nwf

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Confessions of a Social Media Campaigner